Donna Lichaw's talk from Future Insights Live 2014 in Las Vegas: "Learn how and why flatness arose as a solution to what is now a century-old problem of visual representation in the age of technological reproduction and how to best utilize flatness to create innovative, communicative, and forward-thinking interfaces."
Miss her talk? Join us at a future show: www.futureofmobile.com. Sign up for our newsletter at futureinsights.com and get 15% off your next conference.
9. Consider Adding
Physicality and Realism
Sometimes, the more true to life
your app looks and behaves, the
easier it is for people to
understand how it works and the
more they enjoy using it.
– Apple Human Interface Guidelines
FLAT, FLAT WORLD | @DLICHAW
11. 1986 Chrysler LeBaron Town & Country Station Wagon
London Omnibus, 1898
1940 Pontiac Special Series 25 Woodie
12. “I assumed that the iPhone's touch screen would
be harder to use, and simply be "better" only
because it offered more screen real estate. I
was wrong; its touch screen is far easier and
more comfortable to type on than the tiny
physical keys of the Treo.
!
– PC MAG
IPHONE REVIEW SERIES: IPHONE VS. PALM TREO 650
27. TYPOGRAPHY
“Type is beautiful. Not only is it attractive to the eye, but it can also be
functional. The right balance of weight and positioning can create a
visual hierarchy. Additionally, well placed type can help lead you to
more content.”
MOTION
CONTENT NOT
29. MOTION
“is what brings the interface to life. Transitions are just as important as
graphical design. By developing a consistent set of motions or
animations, a system is created that provides context for usability,
extra dimension and depth and improves the perceived performance of
the whole interface.”
CONTENT OVER
TYPOGRAPHY
33. CONTENT NOT CHROME
“By removing all notions of extra chrome in the UI, the content becomes
the main focus. This is especially relevant due to the smaller screen size
and gesture-based interactions.”
HONESTY
MOTION
35. HONESTY
“Design explicitly for the form factor of a hand held device using touch,
a high resolution screen and simplified and expedited forms of
interaction. In other words, be ‘authentically digital’.”
CONTENT NOT CHROME