1. Essential
Mobile
User Experience
Learnings from girlfriend hunting around Asia
Devcon Summit 2013

2. China
Jinshanling Section - Great Wall

3. China
Jinshanling Section - Great Wall

4. Mica
User Experience Engineer
Sulit.com.ph
Stalker
Researcher
Relationship and Love Guru A.K.A. Single Since Birth

5. Why Mobile?
Why bother with User Experience?
Why now?

6. 2005

7. 2013

8. Talk Outline
I. Understanding the Mobile Context to aid User
Experience (UX) w/ myth busting!
II. Usability Testing and Analytics with Mobile
Devices
Talk Goals
I.Get you thinking about the mobile context more
II. Inspire you to gather more data to better serve your
users
without bori
ng
you guys all
to death – a
fter lunch

9. “Mobile Users are
always on the go.”
Speeding on a “moto-taxi” while
taking while taking pictures and
sharing in Facebook
Hanoi, Vietnam

10. No on
e
really
does
this.
“Mobile Users are
always on the go.”
Speeding on a “moto-taxi” while
taking while taking pictures and
sharing in Facebook
Hanoi, Vietnam

11. - Google’s Annual survey of mobile users
www.ourmobileplanet.com and www.google.com/think

12. he go but...
t always on t
Yes, no
- Running low on battery
- Backlight low or turned off
- Outside under the sun
Wha
t do y
ou st
ill se
e
?

13. ata usage prevalent
“Is mobile d
here like Magikarps
and everyw
in the sea?”
Halong Bay

14. ata usage prevalent
“Is mobile d
here like Magikarps
and everyw
in the sea?”
97% of Filipinos access
the Internet through
WiFi and only 3% on
mobile data. - Google
PH, Reyes
Magikarp is relatively
rare in Pokemon X and Y!
Halong Bay

15. Streets of Beijing
Lost in Translation
“Speak the user’s
language. Empathize.”

16. “Early Registration Must Die”
THE Legendary Marr
iage Market in Shan
ghai
A real life implementation of “Hanap, Usap, Deal!” not
“Register, Hanap, Usap, Deal.”

17. Typing in mobile
usually sucks. Le
t us
help our users a
s much as possi
ble with
filling in a form.”

18. ow the overall UX.
w the leader. Foll
Follo
Your site/app is part of the web
ecosystem, and your site/app’s
usability is dictated by the overall UX,
which is dominated by the sum of all
other sites/apps people use.

19. North Korea
Content Strategy
nt
r! I’m a fro
me
a program m a graphic
“I’m
veloper! I’
s
end de
nd this ha
A
designer!
”
o with me.
d
nothing to
It does! Users didn’t go to your
mobile site or app to look at your
code or see your pretty icons.
Produce fantastic content and/or
make it easy for users to join in
building good content.

20. ou want to learn
“If y
engagement
about
ould really try
you sh
ng research in
doi
dating sites.”
gle UX
Someone from Goo
-

21. wipe Lef
S
t
Swipe
Right

22. “Add a little personality
in your application.
Going from bad UX to
Usable is not hard.
Going from Usable to a
delightful UX takes a
different set of skill set.”

23. here’s more.
But wait, t
“Usability questions seldom
have a single answer. Rather,
they are qualitative issues that
specify the direction and
nature of inevitable design
trade-offs.” - Jakob Nielsen

24. Mobile Usability Testing and Analytics

29. Qualitative User Research
and Usability Testing

30. Thank you!
@Micael
fb.com/Micael