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Mobile First - Web & PHP Conference - 2013-09-17 Keynote

  1. 1. Mobile First Frédéric Harper Senior Technical Evangelist @ Mozilla @fharper | outofcomfortzone.net 2013-09-17
  2. 2. Questions http://wpc13.cnf.io/sessions/6 1
  3. 3. Theproblem
  4. 4. Before
  5. 5. Today’s web
  6. 6. So, too often…  the mobile devices are taken as a separate element  the mobile devices are' simply not taken into consideration  the web experience isn’t good on mobile devices
  7. 7. the anti experience
  8. 8. Thesolution
  9. 9. Onesolution
  10. 10. Mobile first Luke Wroblewski blogued about it on November 3rd 2009
  11. 11. Fundamentally, there’s just one World Wide Web, but it can be experienced in different ways on different devices. - Luke Woblewski, Mobile First, A Book Apart
  12. 12. The experience
  13. 13. why
  14. 14. the growth
  15. 15. the growth of mobility • ~--2014 = mobile > desktop • In US, 25% = mobile only! • Example (soon): 50% mobile of YouTube’s videos Sources: http://www.trinitydigitalmarketing.com/the-rise-of-mobile-infographic http://crave.cnet.co.uk/software/google-is-now-a-mobile-first-company-execs-say-50009727/ http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  16. 16. In perspective Source: http://lukew.com/
  17. 17. Don’t we all use native app? 347% of augmentation on the mobile browser usage (4.7 million) in January 2010 Source: http://www.lukew.com/
  18. 18. Don’t we all use native app? 112% of augmentation on mobile browser usage (251 million) in January 2010 Source: http://www.lukew.com/
  19. 19. the constraints
  20. 20. the context
  21. 21. the mobility isn’t just about mobile Too often taken as inconvenient, take advantage of those!
  22. 22. the smartphones features
  23. 23. the smartphones features • Detection of location (geolocation) - GPS • Smartphone orientation – Accelerometer • Touch screens • NFC (Near Field Communications) • …
  24. 24. the opportunities
  25. 25. HTML5 frameworks
  26. 26. HTML5 apps
  27. 27. the advantages
  28. 28. Mobile First • Prepare your site to new mobile opportunities • Force us to prioritize, and concentrate on the content/container • Give us the opportunity to create better [mobile] Web experience • Give us the opportunity to create innovative experiences
  29. 29. the reality Source: http://xkcd.com/773/
  30. 30. the disadvantages
  31. 31. the disadvantages • Changing your way of building your website or app • You really need to know the needs of your customers
  32. 32. Howto
  33. 33. Redefining the experience
  34. 34. UI  NUI – Natural User Interface  Touch  Region easier or hard to reach  Limit to the essential
  35. 35. Touch  Recommended = 9mm/34px  Minimum = 7mm/26px  Minimum spacing= 2mm/8px Source: Windows Phone UI Design and Interaction Guide v2.0
  36. 36. …every desktop UI should be designed for touch now. When any desktop machine could have a touch interface, we have to proceed as if they all do. - Josh Clark, http://globalmoxie.com/blog/desktop-touch-design.shtml
  37. 37. Every UI should be designed for touch! - Frédéric Harper, Web & PHP Conference, 2013-09-17
  38. 38. The engine behind 1. Eliminate redirections, and limit the number of HTTP requests 2. Use Offline Storage/App Cache 3. Use CSS3 or canvas element instead of images when possible 4. …
  39. 39. Optimize the speed
  40. 40. Smartphones features 1. Use geolocation 1. Location, and direction 2. Use smartphone camera or microphone 3. Use the RFID/NFC chip
  41. 41. resources
  42. 42. http  Luke W post: http://www.lukew.com/ff/entry.asp?933  Mobile First book: http://www.abookapart.com/products/mobile-first  Luke W presentation: http://vimeo.com/38187066  A list Apart: http://www.alistapart.com/  Tapworthy: http://shop.oreilly.com/product/0636920001133.do  Google PageSpeegd Insights: http://developers.google.com/speed/pagespeed/insights/
  43. 43. At the end, Mobile First is • thinking of the growth of mobile devices • minimizing the constraint • maximizing the capacities, and context of usage • Usually a better experience to the user • Not necessary an easy approach (at the beginning)
  44. 44. It’s also… • Mobile First <3 Responsive Web Design • Responsive Web Design != Mobile First • Content First is the key • It’s only the beginning…
  45. 45. Shameless plug Responsive Web Design tomorrow at 4:25 PM - room A
  46. 46. Keep in mind Mobile Experience = capacities – constraints + prioritization contexts
  47. 47. Evaluation & questions http://wpc13.cnf.io/sessions/6 1
  48. 48. Frédéric Harper fharper@mozilla.com @fharper http://hacks.mozilla.com http://outofcomfortzone.net

Editor's Notes

  • This presentation is about 45 minutes longHi, my name is Frédéric HarperI’m a Senior Technical Evangelist at Mozilla focussing on the Open Web with Firefox OSFeel free to tweet about the presentation by adding my Twitter handle @fharper.Good or bad things, I won’t be upset!You can also go, after the presentation, to my personal blog at outofcomfortzone.net or for the lazy one, occz.netYou don’t have to take notes from what you see on the slides, as the slides will be made available on my site soon after the event
  • As you know by now, the conference is using conferences.io as a questions platformYou can ask your question on the site, and I’ll check the questions if I have time at the endIf you have no problem, leave your Twitter handle in the questions, and I’ll answer them after my talkOr just come see me during the break
  • Please take the time to evaluate the sessionLeave any valuables comments, as it well us improve our talksIf you didn’t like something, please be specificYou can also talk to me during the break or ping me on twitter/email for any comments or remaining questions
  • As you remember, my name is Frédéric HarperI’m Technical Evangelist focussing on Firefox OS, so please contact me if you have any questionsFeel free to follow me on Twitter or add me to LinkedInIf you want to read some amazing technical posts on Firefox, Firefox OS, Developer Tool, and the Open Web, please check our hacks blogLast, but not least, you can check my personal blog: it’s all about gnomes, and unicorns
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