Frazer Waters of DoneDeal presents data on farmers' online behaviors and options for advertising to farmers online. Farmers browse DoneDeal's farming section 42 million times per month and have placed over 21,200 ads for goods worth €20 million, showing high online activity. DoneDeal is number one for lifestyle classifieds and offers impact, mobile leaderboard, and iPad half page ad units to reach farmers on various devices. Data is provided on top tractor brands searched and audiences reached across desktop, iOS, and Android to help pinpoint the right farming audience. A cross-device advertising campaign targeting 400,000 impressions over 30 days for €1,750 is one option presented.

1. Frazer Waters | e: frazer@donedeal.ie | t: +353 85 706 7898

2. a smarter economy
SPARKED
€300 million | 3% GNP

3. Awareness Interest Consideration Intent
Purchase
Skip straight to …

4. User Journey
Morning Commute Midday Consumption Evening Browsing

5. Farmers browse 42 million page impressions
monthly
“With over 21,200 unique Farming Adverts currently placed & Goods to the
value of €20 million for sale in the farming section alone, farmers are buying &
selling online like never before ”
Tomorrow's Ireland Report
David McWilliams Sep 2014 Irish Economist

6. 71*
14*
12*
21*
19*
6*
Minutes spent per month
Assertive Passive

7. No.1 in Lifestyle
• Easy to sell your stuff.
• Browse 1000’s of ads.
• Save your favourites.

8. Products

9. Impact Ad Unit Billboard
• Home Page
• Channel page
• Classification Targeting
• 970 x 250

10. Mobile Leaderboard
• App Home Screen
• Channel targeting available
• Classification Search Page
Targeting
• 320 x 50

11. IPAD Half Page 300 x 600
• Performance 0.4 - 1% CTR
• High Engagement
• Channel Home Screen
• 300 x 600

12. Pinpoint the right audience

13. 0
50000
100000
150000
200000
250000
300000
DoneDeal Farming -
Livestock
DoneDeal Farming -
Farm Machinery
Farmers Journal Independent -
Farming
Irish Agri Audiences Online: Responsive (unique visitors)
*Comscore Data

14. 0
10000
20000
30000
40000
50000
60000
70000
DoneDeal Farming
Livestock IOS
DoneDeal Farming
Machinery IOS
DoneDeal Farming
Livestock Android
DoneDeal Farming
Machinery Android
Agri Audiences on DoneDeal mobile
Agri Audiences on DoneDeal mobile

15. 0
2000
4000
6000
8000
10000
12000
14000
16000
John
Deere
Ford Case Zetor Massey
Furgeson
New
holland
Fiat Same
Deutz
Valtra Fendt FIAT Tractor
Non brand
DoneDeal Farming:
Tractor Brand Searches per month
Desktop IOS Android Totals Mar 16

16. Campaign options

17. Cross Device Advertising
• 400,000 page imps.
• 30 day campaign duration.
• Typical performance: 1,250 user
clicks.
• Booking cost: €1,750 ex VAT.
• Campaign length discounts
discussable.