Craftsvilla is an online marketplace that sells ethnic wear founded after a road trip to Kutch. It aggregates over 12,000 artisans, giving them technical support. Craftsvilla is one of the largest online stores in India, selling a saree every two minutes and shoes every 30 seconds. While its marketing budget is less than 10% of revenues, it uses referral marketing, search engine optimization, and public relations activities to drive organic traffic which accounts for 67% of its visits. Going forward, Craftsvilla can focus on expanding globally, implementing an omni-channel retail strategy through specialized brick-and-mortar stores, and promoting its artisans of Kutch.