I am sure that you will agree with me that, with the economic crisis on the one hand and the digital revolution on the other, every advertising professional has the right to feel like a HERO. Therefore I will use the greatest hero of the past as an example for the future.
A mortal princess and Zeus's lover. Io comes across Prometheus as he is chained to the mountain. Io has been transformed into a cow by Zeus and turned out by Hera, Zeus's jealous wife, to wander the world aimlessly while being relentlessly pursued by a biting gadfly.
Egyptian literature traces its beginnings to ancient Egypt and is some of the earliest known literature. Indeed, the Egyptians were the first culture to develop literature as we know it today, that is, the book.
In Greek mythology, the Trojan War was waged against the city of Troy by the Achaeans (Greeks) after Paris of Troy took Helen from her husband Menelaus, king of Sparta. The war is one of the most important events in Greek mythology and has been narrated through many works of Greek literature, most notably Homer's Iliad.
A mortal princess and Zeus's lover. Io comes across Prometheus as he is chained to the mountain. Io has been transformed into a cow by Zeus and turned out by Hera, Zeus's jealous wife, to wander the world aimlessly while being relentlessly pursued by a biting gadfly.
Egyptian literature traces its beginnings to ancient Egypt and is some of the earliest known literature. Indeed, the Egyptians were the first culture to develop literature as we know it today, that is, the book.
In Greek mythology, the Trojan War was waged against the city of Troy by the Achaeans (Greeks) after Paris of Troy took Helen from her husband Menelaus, king of Sparta. The war is one of the most important events in Greek mythology and has been narrated through many works of Greek literature, most notably Homer's Iliad.
A Oratoria latina. Partes da Retórica. Partes do discurso. Historia da Oratoria en Roma. Cicerón, vida e obras. A Oratoria despois de Cicerón: Quintiliano e Tácito.
Examines the impact of technology, generational shift, and apathy as key driving forces of change. Puts forward a POV on the real problems facing agencies and brands operating in this "age of embarrassment" powered by the misuse of technology.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
The following presentation highlights a few interesting aspects of the current disruptive zeitgeist and is rather meant to be a ‘tango with the terminology’ than a complete discourse on the topic. As a former copywriter, creative director and entrepreneur in Germany, Austria and in South Africa, I want to kick off a conversation with you around creative disruption, change, giants, misfits, implications for advertising, and how I fit into the big picture to serve and benefit your business. Enjoy the ride!
Has the real estate industry reached a termination point? Is the demand for change so overwhelming that it threatens survival of traditional brokerage model?
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
Overture 2.0 - Connect the Dots of the Premium Economy Jordan Yates
Overture 2.0 is a Louis Holdings annual perspective detailing brand insights, technology talk, business opportunities, and market predictions. The document is designed to provide partners, customers, and peers an inside perspective on what Louis Holdings sees and thinks.
Competing for the Future: Iteration vs. Innovation by Brian SolisBrian Solis
Competing for the future starts with a shift in perspective. Without that shift, you will be confined to cycles of iteration—rather than innovation. Leading digital analyst, author and keynote speaker Brian Solis partnered with Oracle for a new paper, "Enterprise as a Service."
We have understood the key cultural and business trends of the here and now with our Mainstream Trends. Our Emerging Trend Report is a cultural snapshot of how businesses are fusing new ideas with old and building a new and entirely forward-thinking world.
In this issue of WIN World Insights, we bring you the basics of the latest technological trends. Because, when you begin to understand them, you realize how they will hugely
impact our businesses, our lives and our future.
With the advent of social technology come the need for Marketing, Advertising Agencies and creative talents to build new competencies for survival. Serengeti is a guide and exposition on the creative requirements that the creative industry needs to evolve and thrive.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. In this session, Razorfish's Ray Velez will explain how to companies need to organize for innovation by applying the principles of agile development. He will share his experiences working with global brands to solve business problems at the collision point between media, technology and marketing.
Presenter: Raymond Velez, global CTO, Razorfish @rvelez
Atmosphere Ways of Working Part 2 Digitally Enabled Ways of WorkingBurke Turner
Are you too slow to win? Part 2
Digitally Enabled Ways of Working
A series on the role of corporate culture in the evolution towards a more digitally enabled workplace; one of physical ambivalence, where employee engagement delivers real advocacy, ideas come from anywhere and where collaboration, communication and innovation are the lifeblood of the organisation.
An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recognizable. It must be cause AND effect - insights prompt effect. Insights are things that other people think of, then you immediately wish you had!
The bare fact that we are in advertising during this crisis seems like “the act of rearranging the deck chairs on the Titanic”. We soon realized that in a sinking economy in order to save ourselves we had to create work, which is a “life vest” for our clients and their brands.
We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”.
The third part of this presentation asks:
What really happened to communication strategy by the digitalization of our world?
We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”.
The second part of this presentation asks:
What really happened to communication theory by the digitalization of our world?
The advertising industry is facing a digital reality today where its operational model is being challenged. In order to survive in this new “ocean” our profession has to adapt but not necessarily to change. We have to learn how to swim effectively by rediscovering our key competencies and adding some new capabilities. Most importantly though we have to keep our heads above the water and continue to create ideas that turn “what if” into “what is”.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Exploring Patterns of Connection with Social Dreaming
The labors of Heracles
1. THE LABORS
OF HERACLES
What the Advertisng industry
has to do in order to change.
tris Klonos
Direction by Dimi
Illustration &Art os.blogspot.com
dimitrisklon
2. With the economic
crisis on the one hand
and the digital revolution
on the other, every
advertising professional
has the right to feel like a
HERO
3. CROSSROADS PRODUCT
Like Heracles, advertising has been caught at a crossroads: One path
leads to being a craft that offers a communication product that is SERVICE
charged based on the value that it creates. The other leads to being a
professional service that offers consultation to clients and its charged
VALUE
based on a cost plus basis.
Like Heracles, our industry has to choose not the path that seems
easier, but the path that will ensure a greater share of the future. But COST+
even more important than choosing right, is choosing. Our industry
has been trapped on the same crossroads for a long time and this
paralysis stops us from moving forward.
4. DIGITAL HYDRA
The first monster that comes in our way is the multi-headed Digital TWITTER
Hydra. Each head is a different monster fully equipped with tech- GOOGLE+
nological jaws ready to devour the trust our clients have on our ca- OK
FACEBO
pabilities. And as soon as we understand how to cut one head, two
new heads spring from the monster’s neck. The Media proliferation
BLOGING
caused by the digitalization of our world is reversing the communi-
cation order and now everybody is both a sender and a receiver. So- SEO
cial networking sites are convening communities of consumer advo-
cates and replacing traditional information sources. Consumers now
know more, communicate more and can be persuaded less. Now that
everybody has become a sender and a receiver, we need to under-
stand audience behavior, earn their attention and draw them into our
brand story. Commercial communication has become a conversation
and brands, rather than orators, have become moderators.
Heracles burned the monster’s neck in order to stop the heads from
multiplying. Our flame should be fuelled not by the understanding of N
LINKEDI
the emerging technologies but by the understanding of the emerging
cultural practices that those technologies create.
5. aUgean stables
Cleaning the Augean Stables. A labor that was indeed, labor inten-
sive. Brings to my mind our everyday reality. So many new delivery
systems, formats, screens and experiences available to us to deliver
the brand story. The consequence is that creative output is increas-
ing exponentially in quantity. Where we used to produce 30-second
formats, we now have to think in terms of websites, blogs, e-webs,
digital radio, and SMS conversations, social media on the web, street
events, PR, and a whole array of new communications opportunities.
The amount of work that is asked from an agency has rose exponen-
tially. More content produced in more different ways should result in
more fees to conceive it all. However, with the unbundling of services
and the commoditization of our work, the trend is rather the oppo-
site. Clients want more but they are willing to pay less.
Heracles was aided by two rivers in order to clean the stables, we
should stand united and stop dumbing our prices united in order to
clean this mess.
6. mares of diomedes
In this Labor beasts of burden were turned into carnivores and our
hero had to tame them in order to stop them. Sometimes what is
there to serve us turns against us. The notion of the “Big Idea” which
was nurtured in the era of Media scarcity can become a burden in the
era of Media abundance. When a bunch of “Small Ideas” can create a
“Long Tail” of effective communication.
Our business model is adherent to the past and hinders our efforts
to adapt to the new reality. The latest innovation to our way of work-
ing is dates back to 1968 when Steven King and Stanley Pollitt intro-
duced Account Planning. Hercules had to feed the mares of Diome-
des with the flesh of their owner in order to tame them. We should
feed the structure of our industry with our egos in order to satisfy the
strategic priorities of our era.
7. SHAREHOLDERS
Cerberus
Cerberus was the 3-headed guard dog of the underworld. It reminds
me of the 3 masters that every professional in our industry has to
serve: Shareholders, Clients and Employees. Each head has a will of
its own and bites you for a different reason. Shareholders for revenue,
in an industry that revenue is at the very least unpredictable. Cli-
ents for results, when results are hindered by their own interventions
and employees for empowerment, in an industry that power is not EMPLOYES
always accompanied by responsibility. Heracles managed to control
Cerberus by dragging him into the light. Light should be shed in our
industry too.
CLIENTS
8. τhe hero’s journey
Not every Labor had the same importance in our Hero’s journey; In my experience 70% of our time and effort goes to operation.
likewise, every labor doesn’t have the same importance for the future The majority of our time and effort goes into what we have to do and
of our industry. not in what we must do in order to gain a greater share of the future.
We are operation centric instead of innovation centric. And it is the
We can classify the labors in two axes: on the vertical axis we have definition of insanity to expect different results by doing the same
labors of a Tactical nature and labors of Strategic nature and on the thing over and over again. Like Heracles we have to clean the Augean
horizontal axis we have labors of internal nature whose completion Stables but we are not going to be remembered for that.
affects the agency and labors of external nature whose completion
affects the agency’s clients. The two axes define 4 quadrants, and
each quadrant plays a role in our industry’s evolution much like the
way the labors played a role in our hero’s journey towards
apotheosis. CULTURE, INNOVATION, OPERATION
and CONTROL.
9.
10.
11. WHY?
I challenge you, as I challenge myself everyday
to devote a bigger portion of your time and effort in labors
other than cleaning stables, a hero has to slay monsters
in order to remain a hero.
12. CHILD MURDERER
Heracles, blinded by hubris and drunk from wine murdered his chil-
dren and Zeus ordered him to accomplish the labors in order to re-
deem himself. Let’s face it our industry doesn’t attract the best minds
anymore. Technologists, consultants, and in some occasions, even
our own clients have beat us in the race for talent. We don’t attract,
but more importantly we don’t develop our talent pool with the pace
that the era demands. We don’t train our people and we have failed to
create the intellectual barriers that will keep our offering from being
commoditized.
13. (HEra)cles
The Queen of the Gods, Hera
haunted Heracles. Like him we
have to understand that
what haunts us is what makes
us who we are. Change is our
lifeblood, stagnation our death
knell. The only goal of our pro-
fession was, is, and always will be
to turn “what if ” into “what is.”