The automobile industry in India is the fourth largest in the world and is expected to reach $16.16-18.18 trillion by 2026. Two wheelers dominate the market with an 81% share of domestic automobile sales in fiscal year 2019. Commercial vehicles saw the fastest domestic sales growth in fiscal year 2019 at 17.55% year-over-year, followed by three-wheelers at 10.27% year-over-year. Passenger vehicle sales in India crossed 3.37 million units in fiscal year 2019 and are expected to increase to 10 million units by fiscal year 2020.

2. Introduction to Automobile Sector:
The automobile industry in India is world’s fourth largest industry
And is expected to reach 16.16-18.18 trillion by 2026
The two wheelers segment dominated the market and made up 81 per cent share in the domestic
automobile sales in FY19.
In FY19, commercial vehicles recorded the fastest pace of growth in domestic sales at 17.55 per cent
year-on-year, followed by three-wheelers at 10.27 per cent year-on-year.
The passenger vehicle sales in India crossed the 3.37 million units in FY19 and is further expected to
increase to 10 million units by FY20

3. Automobile companies and brands:

5. Factors that influences buying behavior of Customer:

6. Cultural Factors:
• Culture
• Sub-Culture
• Social Class
Sub-Culture:
The people are
classified more
specifically on the
basis of their shared
customs and beliefs,
including religions,
geographic regions,
nationalities, etc.
Cultural Factors- are the factors that an individual learns at a very early stage of life due to
socialization within the family and other key institutions, such as the set of values, preferences, behavior
patterns, and perceptions are learned as the individual grows.
Culture:
The culture refers to
the beliefs, customs,
rituals and practice
that a particular group
of people follows.
Social Class:
Our society is
classified into three
social classes upper
class, middle class,
and the lower class.