Stats and figs of comparison

1. ANALYSIS OF
DOMINO’S & PIZZA
HUT
PRESENTED BY:-
KUNAL KASHYAP
SATYAJIT CHATTERJEE
HARSHIT SHIVHARE
JITENDRA ADWANI
SAMRIDDHI BANERJEE

2. ABSTRACT:-
A Comparative Study on Pizza Hut and Domino’s on Consumer Behavior.
History Brothers Dan and Frank Carney founded Pizza Hut in 1958 after a friend suggested a pizza parlor
would make a successful business. The siblings borrowed a mere $600 from their mother, joined with
partner John Bender, and purchased used pizza making equipment to open their first restaurant. One
year after its founding, Pizza Hut’s first franchise opened in Topeka, Kansas.
History Ironically, another set of siblings, Tom and James Monaghan, founded Domino’s. They purchased
a pizza shop, DomiNick’s, with a $75 down payment and a $500 loan. Not long after, James exchanged
his half of the business to Tom for a Volkswagen Beetle. In 1965, the business was renamed Domino’s
and the first franchise opened in 1967.
Besides, this study talks about other parameters like TASTE between the products. Consumer
PREFERENCES regarding the products .which one is better for CONSUMPTION , which one is
ECONOMICALLY more sound.
Most of the consumer mentioned that rather than pizza hut they will prefer to choose dominos for it’s
taste,quality,economically,fine dineing etc.
Purchase of dominos & pizza hut primarily takes place on the basis of weekly or monthly basis.

3. :-
• To determine Which one do they prefer for consumption. (dominos / pizza hut .
• To compare the level of familiarity and favorability of consumers with dominos
and pizza hut available in the market .
• To analyze the aspects of consumer's familiarity, information desired and
attitude over dominos and pizza hut.

4. RESEARCH METHODOLOGY
• Sample Size = 39
• Technique = primary data
collection
simple random sampling
Questioner

5. CONSUMER RESPONSES OVER DOMINOS AND PIZZA HUT
• QUESTION 1

7. • QUESTION 2

9. QUESTION 3

11. QUESTION 4

13. Question 5

14. Z test for (two population ) .

15. QUESTION 6
Rating on the basis of quality of dominos and pizza hut ?

16. Z test for two
population
(dominos &
pizza hut )
on the basis of
quality.

18. CONCLUSION
* There is not at all shortage in the demand for DOMINO’S PIZZA’S in the market. The consumers
concern towards TASTE AND VALUE FOR MONEY towards DOMINO’S is quiet high as compare
to PIZZA HUT . Certain other parameter’s like
1. easy to take away
2. Economically more sound
3. Taste and quality and also the preference.
forcing them to switch over dominos as compare to pizza hut .
The brand loyalty of consumer towards PIZZA HUT is low. People consume more of domino’s
pizzas rather than PIZZA HUT at a time. They switched over PIZZA HUT in case of non-
availability.