This document summarizes LinkedIn, a professional networking platform. It discusses that LinkedIn allows members to create profiles, connect with contacts, and post jobs or CVs. The company was founded in 2002 and has grown significantly, reaching over 600 million users. LinkedIn aims to create an "economic graph" within a decade that maps the global economy and professional connections.

1. Project By :
Diksha
Sneha
Shweta
Yashashree
Saurabh
Guided by
-Prof.Bibhas

2. Reid Hoffman
Socialnet.com

3. • It is mainly used for professional networking, including employers
posting jobs and job seekers posting their CVs.
• LinkedIn allows members (both workers and employers) to
create profiles and "connections" to each other in an online social
network which may represent real-world professional relationships.
• Members can invite anyone (whether an existing member or not) to
become a connection

4. • It is an intentional start up.
• The company was founded in December 2002 by Reid Hoffman and founding
team members from PayPal and Socialnet.com .
• In late 2003, Sequoia Capital led the Series A investment in the company.
• In April 2007, LinkedIn reached 10 million users.
• In February 2008, LinkedIn launched a mobile version of the site.

5. Competitors

6. Key Partners :
• Companies
• Marketing
& sales
Partners
Key activities
:
• Platform
Developm
ent
• Protect
Content
• DevelopKey
Resources
:
LinkedIn
Platform
Cost Structure :
Product Development
Sales & marketing

7. • In 2017, 94% of B2B marketers use LinkedIn to distribute content.
• June 2019, LinkedIn had 630 million registered members in 200 countries.
• Over 50 million professionals in India have LinkedIn profiles; over 1 million
company pages; over 500 thousand weekly active jobs and over 50,000 skills added
by members to their profiles to showcase their professional brands.
• July 2019 update This post was updated to reflect the latest changes within the
LinkedIn algorithm, including suggested scheduling times, post frequency,
information on the Content Marketing Score, and new video capabilities.
Current Scenario :-

8. Future Plan :
• Inspired by Facebook's "social graph",
LinkedIn CEO Jeff Weiner set a goal in
2012 to create an "economic graph" within
a decade.
• The goal is to create a comprehensive digital
map of the world economy and the
connections within it.
• The economic graph was to be built on the
company's current platform with data nodes
including companies, jobs, skills, volunteer
opportunities, educational institutions, and
content

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YOU