1. The document discusses how media and entertainment companies have dominated digital transformation by understanding the importance of owned and operated destinations, avoiding past pitfalls like proprietary technology, and being nimble to follow evolving audiences.
2. It also highlights how these companies should be ready to enter new markets as silos collapse and brands can rise and fall quickly in the digital age.
3. Measuring engagement across platforms through content syndication is also discussed as an important strategy.
The document discusses how the rise of Web 2.0 has broken the traditional marketing model and created new opportunities for marketers. Key aspects of Web 2.0 include user-generated content on sites like YouTube and Wikipedia, and social networking on sites like MySpace and Facebook. This shifts focus from personalization to socialization, as customers now control media and influence each other. To succeed, marketers must engage in conversations, convert customers into advocates, and leverage user-generated content and social media insights. Web 2.0 requires a new strategic approach focused on relevance, advocacy, and the changing balance between company and customer messaging.
This document discusses how new technologies are reshaping advertising and media. It notes that the internet is becoming more social through platforms like blogs, podcasts, and wikis that empower users to produce and share content. This democratization of media undermines traditional top-down models and makes mass audiences difficult to reach. The document suggests advertisers will need to utilize more targeted, niche approaches through new media platforms to effectively reach fragmented audiences.
We have seen an explosion of social channels and interest feeds over the past decade, sparking a rebirth of content marketing, but where will this end up in the next decade?
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
Artículo International Herald Tribune 7nov2005Michael Novack
Microsoft has emerged as the front-runner to purchase a stake in America Online (AOL) from its parent company Time Warner. However, reaching a deal has proven difficult, with questions around whether a partnership would benefit Time Warner and help AOL navigate the digital world. While Microsoft remains interested in merging its MSN service with AOL, other companies like Google and Yahoo also remain interested in a potential deal. Any agreement is still believed to be weeks away from being finalized.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
The document discusses how the rise of Web 2.0 has broken the traditional marketing model and created new opportunities for marketers. Key aspects of Web 2.0 include user-generated content on sites like YouTube and Wikipedia, and social networking on sites like MySpace and Facebook. This shifts focus from personalization to socialization, as customers now control media and influence each other. To succeed, marketers must engage in conversations, convert customers into advocates, and leverage user-generated content and social media insights. Web 2.0 requires a new strategic approach focused on relevance, advocacy, and the changing balance between company and customer messaging.
This document discusses how new technologies are reshaping advertising and media. It notes that the internet is becoming more social through platforms like blogs, podcasts, and wikis that empower users to produce and share content. This democratization of media undermines traditional top-down models and makes mass audiences difficult to reach. The document suggests advertisers will need to utilize more targeted, niche approaches through new media platforms to effectively reach fragmented audiences.
We have seen an explosion of social channels and interest feeds over the past decade, sparking a rebirth of content marketing, but where will this end up in the next decade?
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
Creating Value Beyond the Firm's Boundaries: Networks, Social Media, and Virt...Robin Teigland
A presentation on networks, social media, and virtual worlds I made for a group of Swedish journalists as well as the Swedish Public Relations Association (Sveriges Informationsförening) in April 2010.
Artículo International Herald Tribune 7nov2005Michael Novack
Microsoft has emerged as the front-runner to purchase a stake in America Online (AOL) from its parent company Time Warner. However, reaching a deal has proven difficult, with questions around whether a partnership would benefit Time Warner and help AOL navigate the digital world. While Microsoft remains interested in merging its MSN service with AOL, other companies like Google and Yahoo also remain interested in a potential deal. Any agreement is still believed to be weeks away from being finalized.
Sample business plan to share with other entrepreneurs. Business plan from my 3rd startup, GoingOn Networks, which was a social media platform for companies & organizations. BusinessWeek recognized GoingOn Networks in their "Best of the Web: Social Networking Tools" list for 2007.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
The document discusses how social media is transforming traditional outreach and marketing. It provides examples of how social media tools like blogs, wikis, photos and videos allow for more user interaction and sharing of information compared to traditional media. Companies are now embracing social media to build deeper relationships with customers and monitor their brand reputation online. Citizen journalism and marketing are also on the rise as people use social media to generate and share information.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Brands and engaging in the art of conversation finalhessiej.com
The document discusses the evolution of social media and its impact on marketing. It notes that with the rise of Web 2.0, consumers now have more control over media consumption and are participating in conversations rather than just passively receiving information. This has required brands to adapt their marketing strategies to focus more on engagement over interruption and to join conversations rather than just push messages. The document provides statistics on social media usage and outlines how Isobar can help brands navigate the complex social media landscape.
Samuel Tait discusses how brands can leverage earned and owned media to tell stories that engage consumers in an active relationship. He describes an example where Isobar helped launch a new fashion collection from Diesel by creating "The Heidies", two crazy girls who livestreamed themselves for 5 days kidnapping a man and trying to gain internet fame. This unconventional stunt drove enormous traffic to Diesel's website and social profiles, selling out the product with zero media spend. Tait also summarizes a campaign for Reebok to reinvigorate its brand by focusing on the fun of running simply through an initiative called "RunEasy" and a website that fosters an online community for sharing running routes and experiences.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
LoudWhistle: The Ever-changing Online Media LandscapeLoudWhistle Inc
This document discusses old media versus new media and how the media landscape has changed. It notes that old media is centralized while new media is user-generated. It also discusses how distribution channels have become unlimited while attention has become more scarce. Additionally, it provides examples of how online media and social media have grown, newspapers are declining, and how rich media changed advertising. Finally, it suggests looking toward the future of consumer entertainment.
The document discusses how social media can help governments integrate eGovernance and be more transparent, collaborative, and participatory. It references a presentation made by Dr. Katrin Voltmer on democratic accountability and the important role public communication plays in strengthening the link between governments and citizens. Social media is described as being transformational for communication since the invention of radio and television.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Live streaming began in the early 1990s and has grown tremendously due to advances in technology and its widespread use during the COVID-19 pandemic. It allows sharing of real-time video over the internet. Major developments included the first audio and video stream in 1993, the first public baseball game stream in 1995, and the launch of Twitch.tv and Periscope in 2011 and 2015. The pandemic led to huge increases in live streaming across many areas as people sought connection and information online. Live streaming is now used for concerts, classes, shopping and more and is expected to continue growing as a way to connect globally.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Top10 Trends Impacting Marketing, Sales and Service The Circuit
Doss Ross offered The Circuit audience a review of the top 10 tech trends that could impact your business -- and some ideas to turn your competition into an encyclopedia salesman.
Doug Ross is Vice President and Chief Technology Officer at Western & Southern Financial Group, a Fortune 500 diversified financial services organization.
The Circuit is the IT Association in the SW Ohio Region since 1994 www.thecircuit.net
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
KMGi is an award-winning interactive production studio founded in 1997 that creates webmercials, web presentations, and multimedia sites. It enjoys an international reputation as a pioneer in cutting-edge interactive media. The studio's clients include major companies and its work has won numerous awards. It is led by CEO Alex Konanykhin, an entrepreneur and business expert.
Ibm social business 2011 100 years leading with peopleFriedel Jonker
IBM has a long history of using social media and collaboration among employees. Over the past 100 years, IBM has come to be known through the interactions of its employees. Today, IBM continues to emphasize its people-centered approach and uses social media to encourage innovation, expertise sharing, and participation in building a smarter planet. IBM provides guidelines to employees for effective social media use both internally and externally.
Orchestrating the New Dynamic Capabilities: Collaborative innovation in ActionAmy Shuen
The Web has changed the core economic principles of strategic management and competitive advantage. Do you understand how digital, social media. mobile, transaction cost, network economics and big data analytics have transformed global strategy for Fortune 50 corporations, midmarket companies and startups. Are your company's leaders savvy about Big Data, win-win open ecosystems, network effects, Web 2.0 business models and the updated eco-version of "stone soup" -- crowdsourcing, crowdfunding, innovation jamming and collaborative consumption? Examples include Skype, Apple, Google, Amazon, IBM, Cisco, Intuit, Mint, LinkedIn, Flickr, Xing and the Obama 08 mobile campaign.
This document discusses how Shein uses data and algorithms to disrupt the fast fashion industry. It summarizes that Shein uses an engagement algorithm in its app to gather data on customer preferences and only produces items that generate high engagement. This allows Shein to produce smaller batches tailored to customer needs with less capital and faster production. The document advocates that companies flip their production model to first generate customer data and then produce items, with the user experience designed to optimize data generation and a self-learning algorithm that improves the experience over time.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Richard Edelman -- New Media Academic Summit 2010edelmanmarketing
The document discusses the evolution of public relations and media engagement, arguing that PR must now embrace a "third way" of public engagement beyond traditional paid and earned media. This third way involves directly engaging with the public through social media, owned channels, and by creating and distributing compelling content across multiple platforms. It also requires PR professionals to adopt new skills like digital fluency, content creation, and strategic counseling to facilitate two-way dialogue and build relationships with stakeholders.
The document discusses how technology and social changes have dramatically transformed the media landscape and the role of public relations. Key changes include the rise of social media and user-generated content, the importance of word-of-mouth recommendations, and new digital channels for delivering messages like blogs, podcasts, social networking sites, mobile devices, and video. Public relations professionals now need to engage audiences in conversations across these new media to listen and encourage discussion.
Strategy& consultants explore the trend of traditional media companies buying up new multichannel networks (MCNs) in pursuit of online audiences. To get the maximum advantage from these MCNs, they say, media companies will have to diversify and monetize them—and create new content without losing the unique edge that makes them popular with their audience. For more insights, visit www.strategy-business.com.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
The document discusses how social media is transforming traditional outreach and marketing. It provides examples of how social media tools like blogs, wikis, photos and videos allow for more user interaction and sharing of information compared to traditional media. Companies are now embracing social media to build deeper relationships with customers and monitor their brand reputation online. Citizen journalism and marketing are also on the rise as people use social media to generate and share information.
BtoB : Digital for Business - English VersionVanksen
This document provides guidelines for optimizing BtoB websites and generating digital leads. It discusses establishing a digital presence, creating high-quality website content, and the importance of usability and conversion optimization. Key recommendations include developing different types of content to engage users, prioritizing important information visually, and conducting usability testing to improve the user experience and conversion rates. The overall message is that a strategic and user-centered digital approach is important for BtoB companies to effectively generate leads and differentiate themselves online.
Brands and engaging in the art of conversation finalhessiej.com
The document discusses the evolution of social media and its impact on marketing. It notes that with the rise of Web 2.0, consumers now have more control over media consumption and are participating in conversations rather than just passively receiving information. This has required brands to adapt their marketing strategies to focus more on engagement over interruption and to join conversations rather than just push messages. The document provides statistics on social media usage and outlines how Isobar can help brands navigate the complex social media landscape.
Samuel Tait discusses how brands can leverage earned and owned media to tell stories that engage consumers in an active relationship. He describes an example where Isobar helped launch a new fashion collection from Diesel by creating "The Heidies", two crazy girls who livestreamed themselves for 5 days kidnapping a man and trying to gain internet fame. This unconventional stunt drove enormous traffic to Diesel's website and social profiles, selling out the product with zero media spend. Tait also summarizes a campaign for Reebok to reinvigorate its brand by focusing on the fun of running simply through an initiative called "RunEasy" and a website that fosters an online community for sharing running routes and experiences.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
LoudWhistle: The Ever-changing Online Media LandscapeLoudWhistle Inc
This document discusses old media versus new media and how the media landscape has changed. It notes that old media is centralized while new media is user-generated. It also discusses how distribution channels have become unlimited while attention has become more scarce. Additionally, it provides examples of how online media and social media have grown, newspapers are declining, and how rich media changed advertising. Finally, it suggests looking toward the future of consumer entertainment.
The document discusses how social media can help governments integrate eGovernance and be more transparent, collaborative, and participatory. It references a presentation made by Dr. Katrin Voltmer on democratic accountability and the important role public communication plays in strengthening the link between governments and citizens. Social media is described as being transformational for communication since the invention of radio and television.
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Live streaming began in the early 1990s and has grown tremendously due to advances in technology and its widespread use during the COVID-19 pandemic. It allows sharing of real-time video over the internet. Major developments included the first audio and video stream in 1993, the first public baseball game stream in 1995, and the launch of Twitch.tv and Periscope in 2011 and 2015. The pandemic led to huge increases in live streaming across many areas as people sought connection and information online. Live streaming is now used for concerts, classes, shopping and more and is expected to continue growing as a way to connect globally.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
Top10 Trends Impacting Marketing, Sales and Service The Circuit
Doss Ross offered The Circuit audience a review of the top 10 tech trends that could impact your business -- and some ideas to turn your competition into an encyclopedia salesman.
Doug Ross is Vice President and Chief Technology Officer at Western & Southern Financial Group, a Fortune 500 diversified financial services organization.
The Circuit is the IT Association in the SW Ohio Region since 1994 www.thecircuit.net
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
KMGi is an award-winning interactive production studio founded in 1997 that creates webmercials, web presentations, and multimedia sites. It enjoys an international reputation as a pioneer in cutting-edge interactive media. The studio's clients include major companies and its work has won numerous awards. It is led by CEO Alex Konanykhin, an entrepreneur and business expert.
Ibm social business 2011 100 years leading with peopleFriedel Jonker
IBM has a long history of using social media and collaboration among employees. Over the past 100 years, IBM has come to be known through the interactions of its employees. Today, IBM continues to emphasize its people-centered approach and uses social media to encourage innovation, expertise sharing, and participation in building a smarter planet. IBM provides guidelines to employees for effective social media use both internally and externally.
Orchestrating the New Dynamic Capabilities: Collaborative innovation in ActionAmy Shuen
The Web has changed the core economic principles of strategic management and competitive advantage. Do you understand how digital, social media. mobile, transaction cost, network economics and big data analytics have transformed global strategy for Fortune 50 corporations, midmarket companies and startups. Are your company's leaders savvy about Big Data, win-win open ecosystems, network effects, Web 2.0 business models and the updated eco-version of "stone soup" -- crowdsourcing, crowdfunding, innovation jamming and collaborative consumption? Examples include Skype, Apple, Google, Amazon, IBM, Cisco, Intuit, Mint, LinkedIn, Flickr, Xing and the Obama 08 mobile campaign.
This document discusses how Shein uses data and algorithms to disrupt the fast fashion industry. It summarizes that Shein uses an engagement algorithm in its app to gather data on customer preferences and only produces items that generate high engagement. This allows Shein to produce smaller batches tailored to customer needs with less capital and faster production. The document advocates that companies flip their production model to first generate customer data and then produce items, with the user experience designed to optimize data generation and a self-learning algorithm that improves the experience over time.
The premiere of OUTCAST on Facebook Live made media history. More importantly, the effects of FOX's intelligent social media premiere left ripples of success throughout its business.
In this case study, we learn how FOX...
- Used Brandwatch to mine social data to inform benchmarks for future programming
- Increased positive conversations around its brand and show by 320%
- Brought its business strategy to where its viewers are - on social media
Richard Edelman -- New Media Academic Summit 2010edelmanmarketing
The document discusses the evolution of public relations and media engagement, arguing that PR must now embrace a "third way" of public engagement beyond traditional paid and earned media. This third way involves directly engaging with the public through social media, owned channels, and by creating and distributing compelling content across multiple platforms. It also requires PR professionals to adopt new skills like digital fluency, content creation, and strategic counseling to facilitate two-way dialogue and build relationships with stakeholders.
The document discusses how technology and social changes have dramatically transformed the media landscape and the role of public relations. Key changes include the rise of social media and user-generated content, the importance of word-of-mouth recommendations, and new digital channels for delivering messages like blogs, podcasts, social networking sites, mobile devices, and video. Public relations professionals now need to engage audiences in conversations across these new media to listen and encourage discussion.
Strategy& consultants explore the trend of traditional media companies buying up new multichannel networks (MCNs) in pursuit of online audiences. To get the maximum advantage from these MCNs, they say, media companies will have to diversify and monetize them—and create new content without losing the unique edge that makes them popular with their audience. For more insights, visit www.strategy-business.com.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
The document provides 10 tips for remarketifying products and services, including selling whole solutions, broadening reach, personalizing online experiences, eliminating customer pain, moving to cloud computing, going completely digital, leveraging known customer data, being an evangelist, focusing on content, and planning based on numbers and metrics. Several companies are highlighted that have successfully used these strategies, including Dell, AOL, Adobe, and Salesforce.com.
The document proposes developing an online community for a TV magazine website to enhance engagement with readers and leverage opportunities of web 2.0. It discusses how social networking allows two-way communication between companies and users. Examples are given of magazines that have launched social capabilities and purchased social networks to generate traffic and subscriptions. Developing a branded social platform on the TV magazine site could improve content sharing and recommendations among readers.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
Combining the Power of Social Media with Online AdvertisingRipple6, Inc.
You will learn about solutions and technology that create meaningful and measurable connections in social networks and how to extend your brand positioning into social advertising. These solutions can help you create self-sustaining assets that scale and connect across the web. You’ll see how to invest in relationships with people who can return again and again – not just to engage with you, but with people who share passion for your brand.
The document summarizes Nancy Lane's presentation on where local media companies are making their bets in terms of digital transformation and new business models. Some of the companies highlighted include GateHouse Media which is focusing on digital marketing services, events, and promotions. The Boston Globe is doubling down on digital subscriptions. McClatchy is doubling down on video. Gannett focuses on intrapreneurism through an innovation lab. Virginian-Pilot is all in on Facebook Instant Articles. BH Media is building out a transformation team.
The document summarizes the history and evolution of digital content businesses from 2005 to 2010. It discusses how early digital content companies were valued lower than traditional media but now command premiums. Key factors in building billion dollar digital content businesses include creating engagement through new mechanics, integrating marketing and commerce, and distributing content at scale. The document provides advice to sellers, traditional media buyers, tech buyers, and investors on opportunities in digital content.
This document outlines learning objectives and content for understanding the role of internet and interactive media in integrated marketing communication. It discusses key concepts such as:
- The growth of internet usage and social media platforms (LO1)
- Differences between Web 1.0 and Web 2.0 and how each supports advertising, sales promotion, and public relations (LO2)
- Methods for evaluating the effectiveness of communication through the internet, including metrics like clicks, conversions, and surveys (LO3)
- Advantages of internet like targeted marketing and disadvantages like privacy issues and clutter (LO4)
- Additional interactive media like interactive TV and mobile and their role in integrated marketing (LO5)
MoPix is a platform that allows independent filmmakers and content creators to distribute, monetize, and sell their video content directly through web widgets, mobile apps, and other digital platforms. It provides tools for creators to upload, package, and customize their content for distribution. The document discusses MoPix's product, partnerships with Film Baby and CD Baby that provide access to thousands of creators, growth metrics, financial projections showing profitability by 2013, and roadmap to expand to additional platforms. It seeks funding to execute on its roadmap and properly distribute content in its library. The founder's backgrounds and advisors are provided, and potential acquirers like Amazon, Netflix, Apple or Google are discussed.
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
Top five Social Media Marketing Trends of 2022
The social media we realize nowadays commenced to take shape withinside the late-Nineteen Nineties and early-2000s. Myspace changed into the primary social media web website online to benefit a million energetic customers, however, it changed sooner or later eclipsed by way of means of Facebook – which boasts an amazing 2. ninety one billion energetic customers in 2022.
Outside of Facebook, the social media global is ruled by means of Twitter, Instagram, TikTok, YouTube, WhatsApp, and WeChat – all of which boast a couple of billion energetic customers in 2022. Of course, that's what makes making an investment in social media advertising any such no-brainer.
The Future Of Brand Communications GöTtgens Zum VersandSergey Galyonkin
The document discusses challenges and opportunities for brand communications at Mercedes-Benz in the digital era. It outlines how Mercedes-Benz utilized various digital channels and cross-media strategies, such as mobile marketing, Second Life, and user-generated content, to communicate the launch of the new C-Class. It emphasizes the importance of dialogue with customers, participation over traditional publishing, and developing a connected global community across borders using cross-media approaches.
The document discusses the evolution of the internet and the emergence of Web 2.0, which focuses on three key areas: content development, content distribution, and content experience. It describes how these areas have shifted from static, company-generated content to more dynamic, consumer-generated content. Users now expect to actively participate in content creation and sharing. The document also outlines 10 principles that characterize interactions and experiences in the new Web 2.0 environment.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Contextual Targeting in a Post-Privacy World: A Great Place to Start is Redd...Tinuiti
In this session, we partnered with Reddit, where hyper-specific, well-informed, and passionate communities meet on the Internet, to discuss how marketers can engage with unduplicated audiences through various paid and organic tactics.
User-Generated Content and Brands - François Pétavy, Eyekarobinwauters
The document discusses the rise of user-generated content and its impact on brands. Key points include:
1) Younger demographics now spend more time online and engaging with user-generated content like YouTube than watching traditional TV.
2) By 2011, almost 15% of TV time and 25% of PC time will be spent consuming user-generated content as content production becomes more decentralized.
3) This shift challenges brands to find new ways to engage audiences that are moving away from traditional TV to online platforms and to harness the power of user-generated content.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
Similar to Dominating Digital Transformation: How M&E Giants Are Maintaining Their Position at the Top (20)
Marketing automation is key to solving six common marketing challenges: 1) generating enough leads, 2) qualifying leads so sales time is spent effectively, 3) ensuring alignment between marketing and sales teams, 4) effectively nurturing leads over time, 5) measuring ROI and optimizing processes, and 6) managing complexity when marketing is distributed across teams. The presentation outlined frameworks for addressing each challenge through strategies like lead generation, lead scoring, sales-marketing integration, lead nurturing, automation analytics, and distributed marketing management using a DXP. It also provided examples of how to apply marketing automation to solve specific problems.
This document discusses how digital advertising is undergoing seismic shifts as third-party cookies are phased out. It provides context on cookies and how they are used for tracking and targeting ads. With Chrome announcing it will no longer allow third-party cookies by 2022, marketers are scrambling to adapt. The death of the cookie will change digital marketing tactics and require a focus on first-party data and building direct customer relationships through authenticated experiences. A cookieless future relies on having a unified single view of the customer, which can be achieved through implementing a customer data platform. The document discusses examples of how companies have used Acquia's customer data platform to gain insights from unified customer data and improve marketing performance.
Taking Your Multi-Site Management at Scale to the Next LevelAcquia
Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites. In order to build a foundation for scale, all of these dimensions and more need to be addressed. With a strong foundation, next-level digital strategies such as multi-channel content management and personalization can be incorporated into your multi-site management.
Join digital leaders and experts from Princeton University, FFW, and Acquia, to learn from their experiences tackling multi-site management at scale. Hear about best practices drawn from the large portfolios of sites that higher-ed institutions manage, and discover Acquia’s holistic solution for multi-site management with Acquia Site Factory+, Acquia Site Studio, Widen DAM, and Acquia Personalization.
During this webinar we will explore:
A major Princeton University Web Development Services initiative to migrate 1,000 websites to Acquia
How organizing content in one system can simplify control, improve access and increase use
How coordinated distribution supports greater customer experiences and deeper engagement
How to scale and accelerate organization-wide adoption of a design system
How to improve content performance and experience through A/B testing to continually optimize users’ engagement
How to collect data on your customers to be able to define segments to offer personalized experiences
CDP for Retail Webinar with Appnovation - Q2 2022.pdfAcquia
The document discusses how retailers can harness customer data through a customer data platform (CDP) to personalize customer experiences. It outlines that CDPs can help overcome data silos, provide a unified 360-degree view of customers, and put customer data to work driving revenue through better understanding customers. Specific benefits mentioned include collecting first-party data directly, avoiding data silos, unifying cross-channel execution, and getting to know customers better. Use cases are provided showing how machine learning models in a CDP can improve customer engagement and spending.
This document provides an agenda and summary of an Acquia partner bootcamp event held on May 12th, 2022. The agenda includes welcome remarks, Q&A sessions on partner vision and product upsells, and a live Q&A period. Presenters will discuss Edge CDN/security, DAM/PIM upsells and integrations. Partners are encouraged to provide feedback through G2 surveys for a chance to receive gift cards. The bootcamp aims to educate partners on Acquia products and opportunities to work with Acquia on joint go-to-market efforts, with the goal of helping partners expand their business and earn commission fees.
At Acquia, we know we’re stronger when we work together. That’s why we always put our partners first. Our strong partner network, combined with a diverse portfolio of solutions and a clear focus on innovation, empowers us to lead the charge in delivering more open, creative, powerful digital experiences to customers everywhere.
How to Unify Brand Experience: A Hootsuite Story Acquia
Is your brand content difficult to manage, creating bottlenecks across global workflows? Are your teams struggling with quickly finding approved files so much that they start creating their own private collections of assets?
It can get out of hand in no time and the next thing you know, your brand is compromised.
Proper brand management is crucial to keeping your organization’s digital identity unified wherever people interact with it. And the path toward brand consistency begins with a single source to store everything brand-related: a digital asset management (DAM) system.
Join us for an upcoming webinar where we'll dive into more detail on how Hootsuite achieved a sense of control over the what, who, how, and when of their brand’s digital elements.
We'll cover:
- Why digital asset management is key to brand consistency and success
- How to accelerate time to market while staying brand-compliant
- How Hootsuite created a cohesive brand experience with Acquia DAM and enhanced collaboration between global teams
Using Personas to Guide DAM Results: How Life Time Pumped Up Their UX and CXAcquia
This document discusses how using personas can guide a digital asset management (DAM) system to improve customer experience. It recommends taking a persona-first approach when implementing a DAM system. This involves researching user needs through surveys, interviews and card sorting to develop user personas for roles like content creators, content builders and third parties. Examples are provided for how Life Time, a health club company, developed sales enablement portals tailored to different personas' needs. The document concludes with best practices such as aligning goals, researching users, implementing changes and collecting ongoing feedback.
Improve Code Quality and Time to Market: 100% Cloud-Based Development WorkflowAcquia
Modern web development should be seamless. Unfortunately, assembling, testing, and deploying production level code on time and with confidence is a challenge that many organizations face.
Developers and IT leaders, join this webinar to learn how Acquia’s end-to-end web platform will enable you to get your applications to market faster, improve code quality, and reduce security risk.
With Acquia’s 100% cloud-based development tools optimized specifically for Drupal, building, testing, and deploying will all take place on our platform and your feet never need to touch the ground.
We’ll cover:
- How to manage the entire developer lifecycle from our platform
- How to enable continuous testing and deployment
- Why cloud based IDEs are the future of development
- How to get started with a working app on day one
- Which tools are available and how to get the most out of them
See slides of Acquia’s Partner Bootcamp held on September 21st at 10:00 AM EST/15:00 BST/16:00 CET where we shared easy-partner plays to dramatically save you time and effort, and your clients money.
You asked, we listened watch Acquia’s Partner Bootcamp which went live on August 24th at 10:00 AM EST/15:00 BST/16:00 CET where we showed live demos of:
-Employee Experience Proof of Concept on Acquia CMS - demo of our Total Employee Experience concept & benefits.
-Upgrading from Drupal 7 Made Eas(ier) - live upgrade of a Drupal 7 site to Drupal 9 using Acquia Migrate Accelerate.
-CDP Beyond Retail - Use cases for more industries where customer is at the core
As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
Supercharge shoppable experiences everywhere with Acquia DXP
Join Acquia for a Partner Bootcamp on May 18th and learn how the DX Alliance empowers our partners to provide exceptional client services, increased services revenue, and improved customer retention.
On the day you will learn about:
Composable Commerce
Create more engaging shoppable experiences in record time with unified first-party data and composable architecture using no-code tools. Unlock the ability for anyone to deliver unique catalogue experiences, deliver lightning-fast value, uncover new needs, and increase customer loyalty.
Acquia Open DXP Pricing & Packaging
Learn how Acquia has redefined pricing & packaging across its entire portfolio with industry-first unified pricing metrics and prescriptive bundles to deliver greater value and streamline selling and client experiences.
Acquia Migrate Accelerate
Preparing your customers for their journey to Drupal 9 has never been more critical with D7 and D8 EOL approaching. Explore our automated tool for D7 to D9 migrations and other strategies to help your customers accelerate their migration timelines.
-Sneak Peak into Acquia Cloud Next
Update to our Cloud Platform that leverages the most modern and innovative AWS technology.
DRUPAL 7 END OF LIFE IS NEAR - MIGRATE TO DRUPAL 9 FAST AND EASYAcquia
As Drupal 7 is reaching EOL in November 2022, it’s time to start thinking about Drupal 9 migration. With all the planning and preparations needed to migrate, it can be overwhelming to take the leap. But don't panic. We’ve got you covered—with all the tools and concrete steps you need to make the move to Drupal 9 efficient and painless.
Work While You Sleep: The CMO’s Guide to a 24/7/365 Lead MachineAcquia
The document discusses a presentation about redesigning websites to function as 24/7 lead and revenue generators. It provides reasons for relaunching a website, such as new leadership, outdated metrics, or a rebrand. The presentation outlines best practices for a redesign process and covers content strategies for researchers. Case studies demonstrate how personalized digital experiences increased traffic, revenue, and compliance for different brands. The presentation is given by representatives from Acquia, a digital experience company that helps customers transform digitally and grow audiences through open source platforms like Drupal.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
DRUPAL MIGRATIONS AND DRUPAL 9 INNOVATION: HOW PAC-12 DELIVERED DIGITALLY FOR...Acquia
Supporting content delivered across a multitude of channels for 20+ sports at the NCAA Division I level, Pac-12 has continuously sought to push the boundaries of what is possible with Drupal as their content management system (CMS). From Drupal 7 to Drupal 9, and from roaring crowds of fans to the new digital fanbase -- Pac-12 has continuously provided an unparalleled and cutting-edge experience and they aren’t done yet.
Join our webinar to learn about Pac-12’s digital past, present, and future including:
Pac-12’s Drupal Migrations from Drupal 7 to Drupal 8 and onto Drupal 9
How Pac-12 shifted to support their digital fanbase
How Pac-12 extended Drupal as their internal and external orchestration platform
A look into Pac-12’s approach to FAST (Free Ad Supported Television)
We will also hear from Pac-12’s partner, Phase2, around their best practices for executing Drupal migrations and how they worked with Pac-12 to deliver their Drupal 8 site.
In the era of the experience economy, the combination of technology, talent and touchpoints are key success factors in building sustainable relationships, optimising time to value and facilitating the dialogue between the customer and the brand.
In times of change, organisations are providing advice in challenging situations, guiding information search and facilitating important decisions for individual customers at the same time as they are adopting new ways of working in a dynamic business environment.
Acquia is collaborating with numerous companies globally around customer digital experience and we are here to support with advice, inspiration and open dialogue.
Join our Digital Customer Experience webinar series, where we focus on today’s relevant topics and discuss the role and importance of digital customer experience in an ever-changing world to:
Hear about timely topics, survey findings for Australia and Singapore in the domain of customer experience
- Get advice on where to turn for support and answers to your questions
- Discuss with CX experts on best practices, challenges and solutions
- Key trends overview - why are they relevant to your business?
- Brief on content to be covered in each subsequent webinar
What is Continuous Testing in DevOps - A Definitive Guide.pdfkalichargn70th171
Once an overlooked aspect, continuous testing has become indispensable for enterprises striving to accelerate application delivery and reduce business impacts. According to a Statista report, 31.3% of global enterprises have embraced continuous integration and deployment within their DevOps, signaling a pervasive trend toward hastening release cycles.
Flutter is a popular open source, cross-platform framework developed by Google. In this webinar we'll explore Flutter and its architecture, delve into the Flutter Embedder and Flutter’s Dart language, discover how to leverage Flutter for embedded device development, learn about Automotive Grade Linux (AGL) and its consortium and understand the rationale behind AGL's choice of Flutter for next-gen IVI systems. Don’t miss this opportunity to discover whether Flutter is right for your project.
The Rising Future of CPaaS in the Middle East 2024Yara Milbes
Explore "The Rising Future of CPaaS in the Middle East in 2024" with this comprehensive PPT presentation. Discover how Communication Platforms as a Service (CPaaS) is transforming communication across various sectors in the Middle East.
A Comprehensive Guide on Implementing Real-World Mobile Testing Strategies fo...kalichargn70th171
In today's fiercely competitive mobile app market, the role of the QA team is pivotal for continuous improvement and sustained success. Effective testing strategies are essential to navigate the challenges confidently and precisely. Ensuring the perfection of mobile apps before they reach end-users requires thoughtful decisions in the testing plan.
Liberarsi dai framework con i Web Component.pptxMassimo Artizzu
In Italian
Presentazione sulle feature e l'utilizzo dei Web Component nell sviluppo di pagine e applicazioni web. Racconto delle ragioni storiche dell'avvento dei Web Component. Evidenziazione dei vantaggi e delle sfide poste, indicazione delle best practices, con particolare accento sulla possibilità di usare web component per facilitare la migrazione delle proprie applicazioni verso nuovi stack tecnologici.
DECODING JAVA THREAD DUMPS: MASTER THE ART OF ANALYSISTier1 app
Are you ready to unlock the secrets hidden within Java thread dumps? Join us for a hands-on session where we'll delve into effective troubleshooting patterns to swiftly identify the root causes of production problems. Discover the right tools, techniques, and best practices while exploring *real-world case studies of major outages* in Fortune 500 enterprises. Engage in interactive lab exercises where you'll have the opportunity to troubleshoot thread dumps and uncover performance issues firsthand. Join us and become a master of Java thread dump analysis!
Boost Your Savings with These Money Management AppsJhone kinadey
A money management app can transform your financial life by tracking expenses, creating budgets, and setting financial goals. These apps offer features like real-time expense tracking, bill reminders, and personalized insights to help you save and manage money effectively. With a user-friendly interface, they simplify financial planning, making it easier to stay on top of your finances and achieve long-term financial stability.
Why Apache Kafka Clusters Are Like Galaxies (And Other Cosmic Kafka Quandarie...Paul Brebner
Closing talk for the Performance Engineering track at Community Over Code EU (Bratislava, Slovakia, June 5 2024) https://eu.communityovercode.org/sessions/2024/why-apache-kafka-clusters-are-like-galaxies-and-other-cosmic-kafka-quandaries-explored/ Instaclustr (now part of NetApp) manages 100s of Apache Kafka clusters of many different sizes, for a variety of use cases and customers. For the last 7 years I’ve been focused outwardly on exploring Kafka application development challenges, but recently I decided to look inward and see what I could discover about the performance, scalability and resource characteristics of the Kafka clusters themselves. Using a suite of Performance Engineering techniques, I will reveal some surprising discoveries about cosmic Kafka mysteries in our data centres, related to: cluster sizes and distribution (using Zipf’s Law), horizontal vs. vertical scalability, and predicting Kafka performance using metrics, modelling and regression techniques. These insights are relevant to Kafka developers and operators.
Enhanced Screen Flows UI/UX using SLDS with Tom KittPeter Caitens
Join us for an engaging session led by Flow Champion, Tom Kitt. This session will dive into a technique of enhancing the user interfaces and user experiences within Screen Flows using the Salesforce Lightning Design System (SLDS). This technique uses Native functionality, with No Apex Code, No Custom Components and No Managed Packages required.
INTRODUCTION TO AI CLASSICAL THEORY TARGETED EXAMPLESanfaltahir1010
Image: Include an image that represents the concept of precision, such as a AI helix or a futuristic healthcare
setting.
Objective: Provide a foundational understanding of precision medicine and its departure from traditional
approaches
Role of theory: Discuss how genomics, the study of an organism's complete set of AI ,
plays a crucial role in precision medicine.
Customizing treatment plans: Highlight how genetic information is used to customize
treatment plans based on an individual's genetic makeup.
Examples: Provide real-world examples of successful application of AI such as genetic
therapies or targeted treatments.
Importance of molecular diagnostics: Explain the role of molecular diagnostics in identifying
molecular and genetic markers associated with diseases.
Biomarker testing: Showcase how biomarker testing aids in creating personalized treatment plans.
Content:
• Ethical issues: Examine ethical concerns related to precision medicine, such as privacy, consent, and
potential misuse of genetic information.
• Regulations and guidelines: Present examples of ethical guidelines and regulations in place to safeguard
patient rights.
• Visuals: Include images or icons representing ethical considerations.
Content:
• Ethical issues: Examine ethical concerns related to precision medicine, such as privacy, consent, and
potential misuse of genetic information.
• Regulations and guidelines: Present examples of ethical guidelines and regulations in place to safeguard
patient rights.
• Visuals: Include images or icons representing ethical considerations.
Content:
• Ethical issues: Examine ethical concerns related to precision medicine, such as privacy, consent, and
potential misuse of genetic information.
• Regulations and guidelines: Present examples of ethical guidelines and regulations in place to safeguard
patient rights.
• Visuals: Include images or icons representing ethical considerations.
Real-world case study: Present a detailed case study showcasing the success of precision
medicine in a specific medical scenario.
Patient's journey: Discuss the patient's journey, treatment plan, and outcomes.
Impact: Emphasize the transformative effect of precision medicine on the individual's
health.
Objective: Ground the presentation in a real-world example, highlighting the practical
application and success of precision medicine.
Data challenges: Address the challenges associated with managing large sets of patient data in precision
medicine.
Technological solutions: Discuss technological innovations and solutions for handling and analyzing vast
datasets.
Visuals: Include graphics representing data management challenges and technological solutions.
Objective: Acknowledge the data-related challenges in precision medicine and highlight innovative solutions.
Data challenges: Address the challenges associated with managing large sets of patient data in precision
medicine.
Technological solutions: Discuss technological innovations and solutions
14 th Edition of International conference on computer visionShulagnaSarkar2
About the event
14th Edition of International conference on computer vision
Computer conferences organized by ScienceFather group. ScienceFather takes the privilege to invite speakers participants students delegates and exhibitors from across the globe to its International Conference on computer conferences to be held in the Various Beautiful cites of the world. computer conferences are a discussion of common Inventions-related issues and additionally trade information share proof thoughts and insight into advanced developments in the science inventions service system. New technology may create many materials and devices with a vast range of applications such as in Science medicine electronics biomaterials energy production and consumer products.
Nomination are Open!! Don't Miss it
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Consistent toolbox talks are critical for maintaining workplace safety, as they provide regular opportunities to address specific hazards and reinforce safe practices.
These brief, focused sessions ensure that safety is a continual conversation rather than a one-time event, which helps keep safety protocols fresh in employees' minds. Studies have shown that shorter, more frequent training sessions are more effective for retention and behavior change compared to longer, infrequent sessions.
Engaging workers regularly, toolbox talks promote a culture of safety, empower employees to voice concerns, and ultimately reduce the likelihood of accidents and injuries on site.
The traditional method of conducting safety talks with paper documents and lengthy meetings is not only time-consuming but also less effective. Manual tracking of attendance and compliance is prone to errors and inconsistencies, leading to gaps in safety communication and potential non-compliance with OSHA regulations. Switching to a digital solution like Safelyio offers significant advantages.
Safelyio automates the delivery and documentation of safety talks, ensuring consistency and accessibility. The microlearning approach breaks down complex safety protocols into manageable, bite-sized pieces, making it easier for employees to absorb and retain information.
This method minimizes disruptions to work schedules, eliminates the hassle of paperwork, and ensures that all safety communications are tracked and recorded accurately. Ultimately, using a digital platform like Safelyio enhances engagement, compliance, and overall safety performance on site. https://safelyio.com/
Transforming Product Development using OnePlan To Boost Efficiency and Innova...OnePlan Solutions
Ready to overcome challenges and drive innovation in your organization? Join us in our upcoming webinar where we discuss how to combat resource limitations, scope creep, and the difficulties of aligning your projects with strategic goals. Discover how OnePlan can revolutionize your product development processes, helping your team to innovate faster, manage resources more effectively, and deliver exceptional results.
Superpower Your Apache Kafka Applications Development with Complementary Open...Paul Brebner
Kafka Summit talk (Bangalore, India, May 2, 2024, https://events.bizzabo.com/573863/agenda/session/1300469 )
Many Apache Kafka use cases take advantage of Kafka’s ability to integrate multiple heterogeneous systems for stream processing and real-time machine learning scenarios. But Kafka also exists in a rich ecosystem of related but complementary stream processing technologies and tools, particularly from the open-source community. In this talk, we’ll take you on a tour of a selection of complementary tools that can make Kafka even more powerful. We’ll focus on tools for stream processing and querying, streaming machine learning, stream visibility and observation, stream meta-data, stream visualisation, stream development including testing and the use of Generative AI and LLMs, and stream performance and scalability. By the end you will have a good idea of the types of Kafka “superhero” tools that exist, which are my favourites (and what superpowers they have), and how they combine to save your Kafka applications development universe from swamploads of data stagnation monsters!
8 Best Automated Android App Testing Tool and Framework in 2024.pdfkalichargn70th171
Regarding mobile operating systems, two major players dominate our thoughts: Android and iPhone. With Android leading the market, software development companies are focused on delivering apps compatible with this OS. Ensuring an app's functionality across various Android devices, OS versions, and hardware specifications is critical, making Android app testing essential.
DevOps Consulting Company | Hire DevOps Servicesseospiralmantra
Spiral Mantra excels in providing comprehensive DevOps services, including Azure and AWS DevOps solutions. As a top DevOps consulting company, we offer controlled services, cloud DevOps, and expert consulting nationwide, including Houston and New York. Our skilled DevOps engineers ensure seamless integration and optimized operations for your business. Choose Spiral Mantra for superior DevOps services.
https://www.spiralmantra.com/devops/
WMF 2024 - Unlocking the Future of Data Powering Next-Gen AI with Vector Data...Luigi Fugaro
Vector databases are transforming how we handle data, allowing us to search through text, images, and audio by converting them into vectors. Today, we'll dive into the basics of this exciting technology and discuss its potential to revolutionize our next-generation AI applications. We'll examine typical uses for these databases and the essential tools
developers need. Plus, we'll zoom in on the advanced capabilities of vector search and semantic caching in Java, showcasing these through a live demo with Redis libraries. Get ready to see how these powerful tools can change the game!
2. How Media Co’s Dominate Digital Disruption
1. Understand the importance of Owned and Operated Destinations: “The O&O’s”
2. Avoid (or not) the pitfalls of the past:
1. Building too much technology product
2. Spending too much to acquire community (audience)
3. Being married to proprietary vendors
3. Know your community, and be nimble enough to follow it as it evolves
1. Syndicate content, measure engagement back on a single platform
2. E.g. your O&O has a back end “audience management” component
4. End of Silos: Be ready to enter new markets
5. Comprehend the speed of which brands rise and fall in the digital age
3. How Media Co’s Dominate Digital Disruption
1. Understand the importance of Owned and Operated Destinations: “The O&O’s”
4. How Media Co’s Dominate Digital Disruption
1. Understand the importance of Owned and Operated Destinations: “The O&O’s”
2. Avoid (or not) the pitfalls of the past:
Media Audiences :
Reach, Grow, Engage, and Monetize
5. 2006: 22% of Top Sites are Media and Entertainment Companies
• BUY: NYTimes gained traffic by buying
About.com in 2005
• BUY: Time Warner network benefitted from AOL
acquisition in 2000
• BUY: Myspace bought for $1.5B by NewsCorp
but remained it’s own entity
• PARTNER: Weather Channel won digital access
to weather data
• BUILD: Viacom excelled with MTV.com and
Nick.com serving youth demo
• CBS, Disney, and News Corp did ok but fell below
top 25
• Music companies did not have digital
networks yet
• Newspaper publishers like Scripps and Gannett
faired ok while magazine publishers were absent
2006 Pure Play Media and Entertainment Companies
6. Avoid (or not) the pitfalls of the past: Too much focus on technology product
http://bit.ly/media_cms_evo
BUILD = $$$ BUY = $$$
7. BUILD = $$$Avoid (or not) the pitfalls of the past: Custom platforms
8. BUY: Through digital acquisitions and
focus on site build strategy –
companies like Viacom, CBS, and NBC
have 3X their monthly audiences
BUILD: Magazines have shifted to
digital and now appear in the top 50
sites list – Meredith and Hearst
CBS and Turner are the top performing
digital networks despite Comcast’s market
position and purchase of NBC
BUY: CBS does well because of CNET
sites purchase (2008)
PARTNER: Turner does well because of
strong affinity to news content (manages
CNN sites) and sports rights (NBA, MLB,
NASCAR)
2015: 36% of Top 50 Sites are Media and Entertainment Company Networks
9. Avoid (or not) the pitfalls of the past: Proprietary CMS Vendors
10. Avoid (or not) the pitfalls of the past: Proprietary CMS Vendors
11. Avoid (or not) the pitfalls of the past: M&A Activity drove business decisions
12. Avoid (or not) the pitfalls of the past: history repeats itself
15. How Media Co’s Dominate Digital Disruption
1. Understand the importance of Owned and Operated Destinations: “The O&O’s”
2. Avoid (or not) the pitfalls of the past:
1. Building too much technology product
2. Spending too much to acquire community (audience)
3. Being married to proprietary vendors
3. Know your community, and be nimble enough to follow it as it evolves
1. Syndicate content, measure engagement back on a single platform
2. E.g. your O&O has a back end “audience management” component
16. What do Media Brands want to build? http://bit.ly/mediabriefing_2017
17. BUILD: Comcast / NBC Universal and CBS Interactive
have continued significant investments into their digital
platforms
BUILD, BUY, PARTNER: Turner
Adult Swim
Bleacher Report
eLeague and Refinery29
M&A / SPIN OFF: Time Inc’s independence from Time
Warner has allowed the company to grow
M&A SPIN OFF: Gannett Publishing rebrands as USA
Today after spinning off TV stations
BUILD: Hearst investing millions in it’s MediaOS
BUILD: Conde Nast focuses on video and it’s Co-Pilot
CMS
BUILD: New York Times sees post election lift and
growth in digital subscribers
BUY: IBM bought The Weather Channel for access to
customer data
2017: 50% of Top 50 Sites are Media and Entertainment Company Networks
18. BUILD: Vertically oriented, segmented content is
successful
Café Media, SheKnows Media, Scripps Networks
Some BIG brands are absent – do you see them?
Viacom, Disney
BUILD, BUY: Vice and Buzzfeed are the new MTV
Why not in top 25? What’s deceiving here is this is
only traffic to O&O URLs
Disney + Univision rebrand to hit that market with
Freeform and Fusion
Vice bought a digital agency, Carrot Creative
BUY: Daily Mail
EliteDaily $40m buy, originally $60K to build
BUILD: Vox Media
Vox.com, SB Nation, TheVerge, Chorus CMS
PARTNER: Washington Post appears through Cox
Newspapers distribution deal
We left out media distributors, even though they are
creating original content
Netflix (#25), Vimeo, Spotify
2017: 50% of Top 50 Sites are Media and Entertainment Company Networks
35. How Media Co’s Dominate Digital Disruption
1. Understand the importance of Owned and Operated Destinations: “The O&O’s”
2. Avoid (or not) the pitfalls of the past:
1. Building too much technology product
2. Spending too much to acquire community (audience)
3. Being married to proprietary vendors
3. Know your community, and be nimble enough to follow it as it evolves
1. Syndicate content, measure engagement back on a single platform
2. E.g. your O&O has a back end “audience management” component
4. End of Silos: Be ready to enter new markets
38. Diversification = Media Silos are Collapsing
Above, The Cincinatti Enquirer (US Newspaper) long
time digital subscription offering.
Right, WCPO.com (TV) quickly built a competing
offering that overtook the newspaper service in the
same US city.
39. A Publisher? Or a Media Company? - Conde Nast is producing over
4000 videos in 2016
- Distributed on over 50 platforms
- Renewing 60% of web series
annually
- Entered VR content production
40. How long does it take to build a revenue generating media brand?
Launched in 2013
following a record-
breaking crowdfunding
campaign that raised
$1.7m.
De Correspondent now
has upwards of 42,000
members paying €6
monthly or €60 annually.
48. Comprehend the speed of which brands rise and fall in the digital age
• Started in media giant
Bonnier’s R&D lab,
2010
• Launched first apps
2011
• Reaches 100 million
downloads by 2015
• Grew from 2
employees to 80 in 3
years
• Sold for $500 million
from Bonnier to
Spinmaster
#media2017 @chuckdafonk
49. Comprehend the speed of which brands rise and fall in the digital age
#media2017 @chuckdafonk
RESOURCES:
How did media and entertainment get into digital.
Comparing 2006 to 2014:
http://marketingland.com/comparing-comscores-top-50-sites-2006-and-2012-29269
2006 Rankings:
http://marketingland.com/wp-content/ml-loads/2012/12/Screen-Shot-2012-12-21-at-9.19.04-AM-600x614.png
RESOURCES:
These are U.S. desktop ratings site traffic for 2014:
https://www.comscore.com/Insights/Press-Releases/2014/3/comScore-Media-Metrix-Ranks-Top-50-US-Desktop-Web-Properties-for-February-2014
News.com.au ranked #11 most trafficked site in Australia by Alexa in 2014
NOTES:
2013: $7 Billion dollars worth of consolidation in the U.S. market for owners of local TV stations.
The two maps show the markets both Media General and LIN Media are in …
Consolidation in this industry segment is driving CMS re-platforming / consolidation.
http://www.acquia.com/blog/top-5-media-and-entertainment-trends-2013-no-1-consolidation
As well as spin offs of publishing units at Time Warner, Gannett, Tribune. Infographic:
http://www.usatoday.com/story/money/business/2014/08/05/gannett-carscom-deal/13611915/
When these units spin off from the main company they need to replatform to address digital
Urbo.com is the main example
Our opportunities to engage with customers have transformed rapidly over the last 10 years and there is little signs that these trends are slowing
We see new devices, and more coming every day (Computers, laptops, smartphones, wearables, iOT). It seems this list is getting longer daily.
Combine the explosive growth in engagement moments with customers demanding relevant communications, the customer journey has become complex to manage.
Digital marketers need to address all of the ways customers may engage, and provide a unified experience across devices and across the globe.
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To meet these new demands, organizations are changing the way they create and deliver digitally powered experiences:
Moving from browser-based experiences and web pages to experiences beyond the browser. Cross-channel, continuous, often webless experiences that can be delivered to any screen, device or endpoint
Having to go directly to a site and find or “pull” the content you need to contextually optimized content and experiences that are “pushed” to you in real-time
Managing all content that you want to deliver to your site in a single system to delivering any content or data in any system to any experience or front-end in a decoupled way powered by rich APIs
Purchasing or building an on-premise, monolithic system to a world of cloud-based microservices that can be composed/assembled in new ways for each experience
Close, proprietary software that is restricted to a vendor’s roadmap and pace of delivery to an open source model that fuels innovation
And this is real today. This vision is not only where organizations are headed in the future, leading organizations today are already doing these things…examples follow
Acquia is uniquely able to help its customers deliver on these type of experiences because of its offering.
Cloud – Acquia was born in the Cloud and offers the most robust Cloud platform out there for digital experiences (this is true Cloud, not just managed services) .
Elastic capacity
Multisite
Dev tools
Security
Experience Assembly
Cloud is specifically tuned for Drupal
Drupal is the leading open source CMS platform
Acquia is open source to the core
Over 100 open source components used in Acquia Platform
Based on a LAMP (Linux, Apache, MySQL, and PHP) stack for high performance web applications that require a solid and reliable foundation
Universal Content
Leverage content from any source and deliver it to any destination
Automatically discover new content as its published within the network of sites connected
Contextual Interaction
Customer insights: Understand and track user behavior
Personalization: Tailor the experience to each individual user
Analytics: Understand the trends and make better business decisions
And these experiences can be delivered in a coupled or decoupled way to any channel or touchpoint
All of these components are built with an API-first approach to enable them all to be used independantly to build a solution tailored to the organizations specific needs and environment.
Fun / kids
Live.me – creators, stickers. Live broadcasts.
Marco Polo Video Walkie Talkie – fun messaging
After School
Real Entertainment:
Musica.ly
Utility
TeamSpeak – group messaging
Threema – secure messaging
Camera Record – record a facetime
Dating Rules!
While digital will grow strongly, it will still make up only 30% of total consumer magazine revenue in 2020, up from 16% in 2015. Consumers have proved reluctant to spend money on digital magazines, and digital ad space costs far less than its print equivalent. Ad-blocking software and the ready availability of free online alternatives will also hinder revenue growth.
Conde Nast has made a huge push into video, with over 30 webseries and a video hub called TheScene.com
Open source technologies and better developers mean it can be easier to disrupt the market by building new digital products.
https://decorrespondent.nl/1721/zo-investeerden-we-jouw-60-euro-ledengeld-tot-nu-toe/48520153-90a6e4a2
The Economist just announced they are doing real world, 3D immersive virtual reality experiences – they use Drupal and are able to achieve this by leveraging a future proof CMS.
New York Times also has a Virtual Reality
One of the biggest priorities – is to build paywalls and subscription services – no easy undertaking
Time Inc’s native advertising offering - http://www.thefoundry.nyc/