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Domain Name Best Practices
Two Main Types of Domains
Brand Domain  Keyword­Rich Domain
Many people assume your
brand is your domain 
Easy to remember
Fewer mistakes when typed
into browser 
Pros: Pros:
Improves SEO ranking on
internet search engines
Cons:
No SEO benefit unless
you have a strong brand
Brand name might not be
an available domain
Cons:
SEO ranking benefit
only works for .com 
Google decreases SEO
value if keywords in
domain name aren’t
relevant to content
Web Extension Choices
Preferred 
Assumed
better quality 
2nd best 
For business &
personal websites
Health sites
Education websites
Charity sites
For commercial use
Often overly promotional
Avoided by many users 
Associated with spam and poor content
Domain Name Tips
Short domains are easier to remember
Easy to spell domains are preferred
Brand domains are preferred if you have a strong brand
Don't use hyphens
Avoid extensions associated with spam and poor content
Designed by: Mark J. Krupp 

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Domain name best practices

  • 1. Domain Name Best Practices Two Main Types of Domains Brand Domain  Keyword­Rich Domain Many people assume your brand is your domain  Easy to remember Fewer mistakes when typed into browser  Pros: Pros: Improves SEO ranking on internet search engines Cons: No SEO benefit unless you have a strong brand Brand name might not be an available domain Cons: SEO ranking benefit only works for .com  Google decreases SEO value if keywords in domain name aren’t relevant to content Web Extension Choices Preferred  Assumed better quality  2nd best  For business & personal websites Health sites Education websites Charity sites For commercial use Often overly promotional Avoided by many users  Associated with spam and poor content Domain Name Tips Short domains are easier to remember Easy to spell domains are preferred Brand domains are preferred if you have a strong brand Don't use hyphens Avoid extensions associated with spam and poor content Designed by: Mark J. Krupp