The document discusses best practices for choosing domain names, highlighting the two main types: brand domains and keyword-rich domains. It outlines the pros and cons of each type, emphasizing that brand domains improve memorability and SEO if a strong brand is established, while keyword-rich domains can be detrimental if irrelevant to the content. Additional tips include favoring short and easily spelled domains, avoiding hyphens, and being cautious of extensions associated with spam.

1. Domain Name Best Practices
Two Main Types of Domains
Brand Domain Keyword­Rich Domain
Many people assume your
brand is your domain
Easy to remember
Fewer mistakes when typed
into browser
Pros: Pros:
Improves SEO ranking on
internet search engines
Cons:
No SEO benefit unless
you have a strong brand
Brand name might not be
an available domain
Cons:
SEO ranking benefit
only works for .com
Google decreases SEO
value if keywords in
domain name aren’t
relevant to content
Web Extension Choices
Preferred
Assumed
better quality
2nd best
For business &
personal websites
Health sites
Education websites
Charity sites
For commercial use
Often overly promotional
Avoided by many users
Associated with spam and poor content
Domain Name Tips
Short domains are easier to remember
Easy to spell domains are preferred
Brand domains are preferred if you have a strong brand
Don't use hyphens
Avoid extensions associated with spam and poor content
Designed by: Mark J. Krupp