Postmodernism first emerged in the 1870s as a rejection of French influences and a move towards new styles of art, architecture, music, and literature. Postmodernist ideas hold that anything can be considered art if it reaches an audience, and that no single work is more valuable than another. Postmodernism in media promotes reinvention of personal identities and insecurities about physical appearance. Lady Gaga is an example of an artist who embodies postmodernist ideals.

1. POSTMODERNISM

2. What is postmodernism?
◦ Postmodernism first occurred in the 1870’s by John
Watkins as a way to move on from French influence
from people’s work. Postmodernism has been used to
influence art, architecture, music and literature.
◦ There has also been use of modernist ideas in the 20th
century art and culture.

3. Further research
◦ Postmodern ideas is that anything can be art if it serves to reach an audience -
therefore one piece of work is not of any greater value than another.
◦ Postmodernism is used in the media as it began the introduction of insecurities upon
physical appearances and personal identities. Therefore, leading to inspiring changes
to identities and reinventing yourself.
◦ For example: Lady Gaga

4. POSTMODERNISM
IN ARCHITECTURE

5. POSTMODERNISM IN
ART

6. Glossary
◦ Reinvent – To change something so that it appears completely brand new.
◦ Surrealism - A 20th-century avant-garde movement in art and literature which sought
to release the creative potential of the unconscious mind, for example by the irrational
juxtaposition of images.
◦ Self reflexive - Containing a reflection or image of itself
◦ Intertextuality – One media text referring to another.
◦ Homage – Imitation from a respectful standpoint
◦ Parody – Mocking something in an original way
◦ Pastiche - An artistic style that imitates another work or style. This is self-conscious
imitation.
◦ Bricolage – Mixing up using different genres and styles.