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Do more with Office 365: new insights on
driving user adoption
Level: 100
Track: End-User, Business
#SPSBE01
Marc Vanderheyden
April 18th, 2015
PlatinumGoldSilver
Thanks to our sponsors!
marc.vanderheyden@spikes.be
Project
Team(s)Working
Group(s)
Department
Business
Process(es)
E-mail
Phone
Documents
& Files
Enterprise
Social
Media
Collaboration
Contexts
Tools
Communities
Back-end
& ERP Data
Tasks
Team
Productivity
Personal
Productivity
Small picture
Outlook
Mail
Calendar
Tasks
Mails
Meetings
Appointments
To Do’s
Contacts
People Search
Communication
Yammer
Groups
Networks
Conversations
Document
storage
Communication
Surveys
SharePoint
Sites
Libraries
Task Lists
Calendars
Document
storage
Document
sharing
Intranet
Project Site
Team Site
Wiki
Surveys
People Search
Lync
IM
Groups
Telephony
Communication
Meetings
People Search
Document
sharing
OneDrive
Document
storage
Document
sharing
Office
Document
sharing
Word
Excel
PowerPoint
…
Content
Creation
Outlook SharePoint Yammer Lync OneDrive
Mail
Calendar
Tasks
Mails
Meetings
Appointments
To Do’s
Contacts
People Search
Sites
Libraries
Task Lists
Calendars
Document
storage
Document
sharing
Intranet
Project Site
Team Site
Wiki
Groups
Networks
Conversations
Document
storage
Communication
Communication
Surveys
Surveys
IM
Groups
Telephony
Communication
Meetings
People Search
People Search
Document
sharing
Document
storage
Document
sharing
Office
Document
sharing
Word
Excel
PowerPoint
…
Content
Creation
What about the Middle Manager?
3
Source: EXPLORING THE FACTORS AFFECTING EMPLOYEES’ ADOPTION
AND USE OF INNOVATION, M. Talukder and A. Quazi
Technology Adoption Model
Why is Middle Management important to
Office 365 success?
The Long Tail
The Long Tail of Learning
Amountofeffortintraining&communication
Time
Go-live
“It ain’t over until
the fat lady sings.”
Wrap-up 'Re-inventing Productivity':
1) Don't take it Personal
2) Look at he Small Picture
3) Make the Middle Manager happy
4) It ain’t over until the fat lady sings
Teamwork is King
“Instant ad-hoc Collaboration” Scenario
?
“Instant ad-hoc Collaboration” Scenario
Basic scenarios (to be adapted to organization’s context)
Theme Usage scenario Focus
Efficient meetings 1) Plan meeting in team calendar, meet, take minutes,
follow up
- Meet face-to-face and/or remote
- OneNote for meeting minutes
- To do’s
Efficient meetings 2) Organize an ad-hoc meeting to discuss something on
the spot with people outside the office
- Lync Conference meeting
- Sharing content
- OneNote for meeting minutes
Share documents and
collaborate
3) Create a document on a team site and modify it
jointly
- Co-authoring
- Team communication (Yammer)
- Mobile and other
Share documents and
collaborate
4) Share a personal draft version of a document - OneDrive for Business
- Mobile and other
Transparant communication 5) Written communication in teams (Yammer) - Integrate communication and content
Transparant communication 6) Oral communication with Lync - Sharing content
Transparant communication 7) Internal interactive communication (1-to-many) - Social feedback
Finding things 8) How to search and find - People, conversations, content
http://success.office.com/
Communication resources
Training resources and Tips & Tricks resources
(*) Because classroom training is not always a viable option
+ Various media
+ Various levels of detail
+ Various languages
- Overload
- Changing content
- Changing locations (broken links)
Expectations
Drip Mails
Announcement Get prepared Welcome Getting Started Did you know Trick 36 Etc.
go
Audience targeting
Measure
Example of rich e-mail
Timing of the drip mail
Picture to detect ‘read’
Call-to-Action
Audience targeting
Tools for e-mail Marketing
a
Use Office 365 Metrics
 Different type of information for different tools
 Different level of detail
 Down to the user level or not
 Mainly through downloads
 Or using Powerscripts
SharePoint
• Within O365 admin center:
Metrics to quantitatively measure adoption of Sharepoint:
o #team sites deployed over time (active/inactive)
o Team site/tenant Storage over time (daily/weekly/monthly)
• Within Sharepoint:
Usage Metrics on site collection and on site level (not accumulated)
o Popularity and search reports: (unique users per day and month)
o Query results (search info)
o Audit results (Actual info on library/site usage)
• Analytics dashboard:
◦ Growth rate
◦ User Engagement
◦ Group activity
• Leaderboard (app)
◦ Most active users/groups
• Custom EXCEL dashboard
◦ From CSV export
Yammer
Lync
Lync Server
http://technet.microsoft.com/en-us/library/gg558614.aspx
• User Registration Report
• P2P Activity Summary Report
• Conference Summary Report
• PSTN Conference Summary
Report
• Response Group Usage
Report
• IP PHone Inventory Report
• Call Admission Control Report
Lync Online
http://blogs.office.com/2013/10/03/visualize-lync-usage-for-your-business-with-new-reports/
• O365 Admin Center
 Active Users (P2P / Conference)
 Total audio or video minutes
 Total audio/video conferencing minutes
 P2P session report:
 Conference report:
Total # of P2P sessions # of IM sessions # of audio
sessions
# of video sessions # application sharing
sessions
# file transfer
sessions
Total # of
conferences
# of IM conferences # of AV conferences
# of application
sharing conferences
# of web conferences # of telephony
conferences
Lync Server: Example of Usage
Report
Lync Server
Lync Server
Lync Server
Lync Server
OneDrive
OneDrive
Groups
b
The Long Tail
When will the fat lady sing?
Thank
you!
Contact information
• marc.vanderheyden@spikes.be
• @mceev11
• spikesnv.wordpress.com
• lifeatspikes.wordpress.com

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Do more with Office 365!

Editor's Notes

  1. Template may not be modified Twitter hashtag: #spsbe for all sessions
  2. The BusinessFirst approach helps to avoid the ‘trough of disillusionment’, flatten the ‘slope of Enlightenment’ and bring it at a higher level.
  3. In 1981 the personal computer was introduced in busiensses. Since then all users learned how to organize information around themselves in stead of around the organization.
  4. An major downside of Personal Computing is that each individual employee must get organized: each employee has to design a structure to store e-mails per subject, documents per subject, tasks per subject, etc. This is very inefficient from an organizational viewpoint and from the perspective of the knowledge worker’s productivity: this way of working is counter-productive in collaboration context.
  5. In the past we have always considered the Office 365 tools as silos. We have also taught them to users in silos by explaining all features to all users and let them sort out what to use in which context. This leads to disappointments because the probability that users collectively choose the right features in the right context is virtually zero.
  6. By defining usage scenarios for the most commonly used scenario’s across the organisation, Office 365 functions are used more efficiently from the start and users will experience the advantages more quickly in stead of sseing only disadvantages. This means also that in stead teaching all features of each technology to users, you teach them only what they need to know to get the benefits of the selected usage scenarios.
  7. Investment decisions for Office 365 are taken high up in the organizations hierarchy. And although top management understands and communicates how the initiative support the overall vision and objectives of the organization, it is not always easy for Middle Management to appreciate how Office 365 can support their objectives at their level in the organization. And if they don’t see any benefits for them, they are less likely to supprt the initiative.
  8. The overall vision and objectives of the Office 365 implementation needs to be translated to the objectives of Middle Management. Therefore the ‘ROI’ of each Usage Scenario is evaluated at the level of that individual Usage Scenario and discussed with the Middle Managers that may benefit from it (Head of Department for Departments, Project Managers for projects, Chairmen for Committees, etc.). At the same the usage secanrios must also improve the personal productivity of each employee.
  9. Academic research on technology adoption has acknowledged the importance of management support to drive user adoption. Even when all other parameters are optimal, new technology will not be accepted if the manager of the user doesn’t encourage and support it. And would he support it, if he doesn’t see the benefits for his span of control? ‘Managerial supprt’ is often translated by employees in ‘getting time to learn the new technology’ and ‘being rewarded’ for using it.
  10. Middle Managers play an even more crucial role throughout any period of change. They have the greatest influence on the day-to-day work of employees and their support is essential in driving employees’ adoption of new technologies. Employees crave also a sense of appreciation during times of change, and organizations that secure Middle Management sponsors to actively support the value and benefit of Office 365 are more likely to be successful with their rollout. Because Middle Management is heavily involved in the day-to-day operations, Middle Management support is an essential aspect of driving end-user adoption. It's important that Middle Management sees a direct link between the usage of Office 365 and their own responsibilities.
  11. The Long Tail of Learning We tend to concentrate on the blue part and develop a relative small amount of information and training material that targets a large audience. Therefore the content of this material is general and represents the union of all features and pieces of information that everyone should know. It is the result of a ‘planned’ and ‘scheduled’ effort. However, the Learning Experience shows that at least half of the learning effort is in the long tail. The long tail reacts to weaknesses left by the Planned approach. The long tail is an ad-hoc approach that offers learning content as a reaction to monitored usage patterns.
  12. BusinessFirst is an approach that is based on these 4 observations: Every employee must become a Champion Togetherworker (as opposed to an individual worker) The benefits of the new technology must be prepared and explained to the users by defining usage scenarios that illustrate these benefits The support of the Middle Manager is even more important than the support of Executive Management. Adoption measures must be conrinued until the additiol cost is higher than the potential productivity gains
  13. All information and training on Office 365 should be team-focused and should point to solutions that are based ona combination of tools. (Microsoft is integrating productivity tools to support team collaboration: e.g. Groups in Outlook)
  14. A short video to demonstrate the usage scenario “Instant ad-hoc collaboration” that can be used to set up a team to collaborate on a specific topic. This scebario makes use of ‘Groups’ in Outlook rather than SharePoint and Yammer.
  15. Het eerste deel van de demo betreft een filmpje. Hierin voltrekt zich het volgende verhaal; Frederik, een PM bij Spikes, ontvangt de RFP in zijn mailbox. Binnen Spikes wordt er gebruik gemaakt van het krachtige Microsoftplatform Office 365. (Reden waarom in outlook aanhalen!) Nadat hij de RFP aandachtig heeft doorgenomen, navigeert hij naar de O365 omgeving. Omwille van het feit dat hij additionele expertise kan gebruiken, stelt hij een multi competent team samen. Hiervoor gaat hij naar de outlook omgeving. In Outlook maakt hij gebruik van de Office Groups. Hij maakt de nieuwe group “Contoso Project” aan. Hij gebruikt de search functie om de juiste mensen te zoeken. Eens het team is samengesteld, kan de RFP worden beantwoord. Het filmpje toont met andere woorden: Hoe vanaf het O365 op een eenvoudige manier een efficiënte samenwerking kan worden opgezet. (NIEUWE FUNCTIONALITEIT OUTLOOK) Daarnaast zien we dat niet alleen SharePoint gebruikt kan worden om een betere collaboratie te verwezenlijken. En ten derde is het niet noodzakelijk om alles van alle tools te kennen.
  16. Success.office contains tons of material to support an adoption approach.
  17. We can learn a lot from the marketing professionals to make sure Office 365 and its potential is known and understood by the organization. Even the dissemination of training material can be based on marketing tecgniques.
  18. Based on the experienbce they have with web services and tools, users expect more and more to receive welcome mails, tips mails, etc. If we don’t start to offer this internally, the solution will be perceived as ‘old’.
  19. In all our communication we must address top management, middle management and end-users in a different way.
  20. Marketing tools also allow to monitor who actually opened or read the mails we send.
  21. Highest level: O365 reports: fixed and accumulated on top level, no possibility to change views or drill down to f.e. department usage.. In Sharepoint; also high level, but possibility to monitor per site instead of site collection. No individual user data however additional: when audit enabled (takes away storage space) also info on who views content (still to test) When looking for user data (who are they:  google analytics webpart) To followup: usage statistics based on Delve? Custom reports based on search analytics component?
  22. Default dashboards already measure quite a lot of possible adoption metrics
  23. The adoption approach should be continued until the additional cost becomes higher than the potential additional productivity gains.
  24. Simple tools allow to calculate the cost versus the benefits of additional adoption initiatives.