1) A survey of 241 consumers found that while price and durability most influence plant container purchases, over 50% would pay more for renewable, biodegradable, or fertilizing containers. 2) Cluster analysis identified two groups: "The Green Ones" favor environmental attributes and would pay up to $1 extra, while "The Ones Who Do Not Act" prioritize price and would pay up to $0.25 extra. 3) A container trial at greenhouses and gardens sold the most PHA-DDGS, PLA-Soy-Biores, and recycled paper fiber containers, suggesting consumer interest in bioplastics.