Dmiexpo 18 - Dot Lung - The Mastery of Instagram Marketing
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The document discusses strategies for growing an Instagram account and building a brand community using social media. It introduces the D.R.A.G.O.N. formula for success which stands for Dialogue, Relatability, Authenticity, Giving value, Opinion, and Niche. Each letter provides a brief definition and tip for that strategy element, such as engaging in meaningful dialogue, sharing relatable emotional content, being authentic, providing high value content to users, having a clear opinion, and niche targeting. The overall goal is to build loyal followers and enhance business results through a thoughtful social media approach.
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Dmiexpo 18 - Dot Lung - The Mastery of Instagram Marketing
- 1. DOTLUNG.COMLEARN WITH DOT HACK THE INSTAGRAM ALGORITHM.
- 2. DOTLUNG.COMLEARN WITH DOT CONTENT STRATEGY Each piece of content must have a purpose: • Content to Grow • Content to Sell (Call to Action) • Content to Build your Brand
- 3. DOTLUNG.COMLEARN WITH DOT D R A G O N Social Media Growth & Community Building THE D.R.A.G.O.N.’S.
- 4. DOTLUNG.COMLEARN WITH DOT THE DRAGON’S FORMULA D Dialogue R Relatability A Authenticity G Give value O Opinion N Niche + + + + +
- 5. D DOTLUNG.COMLEARN WITH DOT
- 6. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Dialogue — • Direct meaningful conversation • Build authentic meaningful relationships by listening, asking thoughtful questions & commenting back • DM, PM, Messenger DOTLUNG.COM #LEARNWITHDOT
- 7. DOTLUNG.COMLEARN WITH DOT The Fact Social media isn’t a one a way street, its a two way tango! Conversations generate higher organic reach & awareness.
- 8. The Hack Open 1-1 #dialogue in DM, let’s have more conversations & less announcements. DOTLUNG.COMLEARN WITH DOT
- 9. R DOTLUNG.COMLEARN WITH DOT
- 10. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Relatable — • Relatability = More Likeability • Relatable content is relevant content = evergreen. • Make them feel an emotion so they can relate DOTLUNG.COM #LEARNWITHDOT
- 11. DOTLUNG.COMLEARN WITH DOT The Fact Emotional content is 200% more engaging.
- 12. The Hack Create emotion using storytelling to relate, hook & empathize with audience. DOTLUNG.COMLEARN WITH DOT
- 13. A DOTLUNG.COMLEARN WITH DOT
- 14. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Authenticity — • Your vibe attracts your tribe. • Authenticity & transparency = real followers • Fake it till you make it = fake followers DOTLUNG.COM #LEARNWITHDOT
- 15. DOTLUNG.COMLEARN WITH DOT The Fact Honesty is currency in social. 90% of millennials say brand authenticity is important. Younger consumers prefer 'real and organic' over 'perfect and packaged.’
- 16. The Hack Use Raw & Real Story Content. Stay true. Stay you. DOTLUNG.COMLEARN WITH DOT
- 17. G DOTLUNG.COMLEARN WITH DOT
- 18. . DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Giving value — • Give give give, give some more value. • GaryVee’s “Jab Jab Jab Jab, Right Hook” • Educate, Entertain,Trigger, Inspire, • “Edutainment” Method • Give high value + high quality content. DOTLUNG.COM #LEARNWITHDOT
- 19. DOTLUNG.COMLEARN WITH DOT The Fact Social media marketing: comes down to one thing and one thing only. What value are you providing?
- 20. The Hack Take care of the people & the people will take care of your business. DOTLUNG.COMLEARN WITH DOT
- 21. O DOTLUNG.COMLEARN WITH DOT
- 22. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Opinion — • Have an opinion - good, bad or ugly. • Opinions instigate dialogue, controversy, conversation, more opinions spike engagement! • Brands need to take a stand! DOTLUNG.COM #LEARNWITHDOT
- 23. DOTLUNG.COMLEARN WITH DOT The Fact Among millennials surveyed globally, 75% say that brands should contribute to society.
- 24. The Hack Let the world know what your brand or business stands for through words & actions. DOTLUNG.COMLEARN WITH DOT
- 25. N DOTLUNG.COMLEARN WITH DOT
- 26. DOTLUNG.COMLEARN WITH DOT The Fact There are riches in the niches. Go an inch wide and a mile deep.
- 27. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Niche — • If you target everyone you get no one. • Tighten your niche for superior conversion rates to grab the attention of your market with highly targeted messaging. • Find your niche, build your tribe! DOTLUNG.COM #LEARNWITHDOT
- 28. The Hack Niche down to serve 250 people: “Smallest Viable Audience” Use hashtags an inch wide and a mile deep. DOTLUNG.COMLEARN WITH DOT
- 29. S DOTLUNG.COMLEARN WITH DOT
- 30. DIGITAL STRATEGIST #WORKWITHDOT By creating a multiplatform digital strategy, I raise your social and professional status. I build and enhance your very own community of loyal perspective clients, increasing revenue, overall value, and ultimately your bottom line. Introducing a social strategy Selling & Scaling — • Highlight audience’s problem or pain • Help them focus on the solution you offer • Tell how they apply/take action to buy (CTA) • System to Scale the Sales!!! DOTLUNG.COM #LEARNWITHDOT
- 31. DOTLUNG.COMLEARN WITH DOT THE DRAGON’S FORMULA D Dialogue R Relatability A Authenticity G Give value O Opinion N Niche + + + + +
- 33. Thank you DOTLUNG.COMLEARN WITH DOT
- 34. CONTACT DOTLUNG.COM Website @DOTLUNG DRAGONPR@TEMPLARBROWN.COM Social Media Media / Press contact CONTACT ME. LET’S BUILD YOUR SOCIAL MEDIA EMPIRE TOGETHER.