Dmiexpo 17 - Tal Florentin - How to Make Content Marketing Work For You
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The document discusses the evolution of content marketing from a focus on selling to building relationships. It notes that while most companies outsource blogging, bloggers often write about what the company needs rather than what interests readers. As a result, only 28% of content marketing is successful. The document proposes rethinking content marketing by considering the three questions of when, what and who. It suggests identifying decision points and audio opportunities throughout a user's day. Finally, it envisions the future of content marketing where companies empower communities to generate relevant, high-quality content.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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Free Website + Digital Marketing Services
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With Regards
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- 1. MAKING CONTENT WORK TAL FLORENTIN CEO, SUMMURAI DMI EXPO 2019
- 2. CONTENT MARKETING The full story behind Act I
- 3. BACK IN THE DAYS, ALL YOU HAD TO DO IS SELL…
- 4. MARKETING IS ALL ABOUT BUILDING RELATIONSHIPS
- 5. “CONTENT MARKETING IS THE ONLY MARKETING LEFT” Seth Godin
- 6. are concerned with creating content that builds loyalty with existing clients or customers 81%of B2B marketers 89%of B2C marketers
- 9. SO… WE HIRE BLOGGERS Most Outsourced Service (44%)
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- 14. THE USER PERSPECTIVE Fixing content marketing Act II
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- 19. X60,000to deal with written text OUR BRAIN NEEDS
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- 35. CONTENT MARKETING DONE FOR YOU
- 38. GET THEM TO CONSUME IT LATER
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- 41. GIVING THE VOICE TO YOUR CROWD COMMUNITY A group of people with mutual interests CONTENT Relevant and high-quality content BRAND Company with interest to lead a community
- 42. CONTENT MARKETING IS ALL ABOUT GIVING