Business Vs Creative Thinking, Abductive Reasoning and Design Strategy (Case Study: Mission Bicycle Company)
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This presentation analyses the difference between Business thinking and Creative thinking. What is Abductive Reasoning and why is it important in Design Strategy. To validate the theories we did a basic case study on Mission Bicycle Company, a Silicon Valley startup that builds custom designed bicycles for a niche target market.
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Business Vs Creative Thinking, Abductive Reasoning and Design Strategy (Case Study: Mission Bicycle Company)
- 1. Adam Jorlen (2013) Link:http://adamjorlen.com/2013/06/10/five-types-of- creative-thinking/ Martin, Roger L. The Design of Business: Why Design Thinking Is the next Competitive Advantage. Boston, MA: Harvard Business, 2009. Print.
- 2. Abductive Reasoning Reasoning is the process of using existing knowledge to draw conclusion, make predictions,or construct explanations. Methods of Reasoning are deductive,inductive and abductive. Abductive IS Taking your best shot The Abductive Process is CREATIVE, INTUITIVE and REVOLUTIONARY and involves creative leaps of imagination and visualization https://www.butte.edu/departments/cas/tipsheets/thinking/reasoning.html