Personas are fictional representations of specific user types that are created to represent the different groups that use a product or service. They help product teams build empathy for users, reach consensus on goals, and check that designs meet real user needs rather than being based on assumptions. Effective personas include details about demographics, goals, behaviors, and pain points.

1. Personas! They make everyone happy.

2. What is a persona?

3. A persona is: A specific and vivid personification of one of your users. It is not: Market research Generalized information A real person

4. Why should we do them? Build consensus on the team Create empathy Reality check during design and development

5. What do they look like?

10. Discussion