This was a presentation I gave at a local Chartered Institute of Marketing event in Surrey. They asked me to provide my 10 tips for obtaining ROI in Social Media.
Social Media about a hype that's (really) not a hypeCharlotte Krijger
Charlotte Krijger believes social media is not a hype and can be an opportunity for businesses if used properly. Social media influences many consumer purchasing decisions. To be successful, brands need to focus on insights, relevance, engaging content, and conversation to build loyalty. Simply having a social media presence is not enough - businesses need to adapt processes and have people who understand social media dynamics to make it a true part of their business model. Social media can help facilitate conversations and grow a business if common sense is used and hype is avoided.
This document outlines the top 5 benefits of social media for businesses: 1) it allows businesses to make a personal impression on customers to build trust, 2) it can increase website traffic, 3) it enables better customer service and feedback, 4) it can generate more leads, and 5) it provides market intelligence. The document recommends businesses use or consider social media because people are more likely to do business with people and companies they know, like, and trust.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
The document discusses the rise of social CRM and what it means for businesses. Social CRM is defined as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations to provide mutually beneficial value. However, 38% of marketers have not begun planning social CRM initiatives. Social CRM myths that paralyze businesses are discussed. The benefits of social CRM for marketing, customer service, and sales are outlined.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
To understand success with Social CRM, we should look at the broader context of CRM itself. This presentation was given at the CRM Evolution 2010 conference in New York, on August 2, 2010.
The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
Social Media about a hype that's (really) not a hypeCharlotte Krijger
Charlotte Krijger believes social media is not a hype and can be an opportunity for businesses if used properly. Social media influences many consumer purchasing decisions. To be successful, brands need to focus on insights, relevance, engaging content, and conversation to build loyalty. Simply having a social media presence is not enough - businesses need to adapt processes and have people who understand social media dynamics to make it a true part of their business model. Social media can help facilitate conversations and grow a business if common sense is used and hype is avoided.
This document outlines the top 5 benefits of social media for businesses: 1) it allows businesses to make a personal impression on customers to build trust, 2) it can increase website traffic, 3) it enables better customer service and feedback, 4) it can generate more leads, and 5) it provides market intelligence. The document recommends businesses use or consider social media because people are more likely to do business with people and companies they know, like, and trust.
Show me the smart money – increasing the productivity of market research(ers)
Achieving significant cost savings, research-led revenue replacement and growth requires wholesale changes to the way companies buy, use and conduct market research.
From insight generation to decision-focussed research: better briefing, prioritisation of research, accountability of research functions. From the
Outhouse to in-house: self-managed panels, omnibus, automated reporting, hiring “experts”
Satisfaction and preferences to customer value: CVA and choice modelling
Surveys to integrated data: operational segmentation and calibrated performance metrics.
The document discusses the rise of social CRM and what it means for businesses. Social CRM is defined as a philosophy, business strategy, and technology platform designed to engage customers in collaborative conversations to provide mutually beneficial value. However, 38% of marketers have not begun planning social CRM initiatives. Social CRM myths that paralyze businesses are discussed. The benefits of social CRM for marketing, customer service, and sales are outlined.
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worthBrian Solis
Brian Solis featured Ad.ly’s Sean Rad and Arnie Gullov-Singh, Klout’s CEO and Founder, Joe Fernandez and Jon M. Chu, Director of Justin Bieber: Never Say Never and creator of The Legion of Extraordinary Dancers.
To understand success with Social CRM, we should look at the broader context of CRM itself. This presentation was given at the CRM Evolution 2010 conference in New York, on August 2, 2010.
The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds.
I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication.
We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.
CPA Congress Presentation (Final version)alan jones
Tony Faure of www.t-4.com asked me to zush-up this presentation so it looked as good as he sounded for this keynote presentatin on what media CEOs can learn from technology CEOs.
This is the improved version I created for him.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
The document discusses how companies can improve interactivity on their websites. It recommends that companies focus on making interactivity easy, relevant and rewarding. Websites should allow users to personalize content and share content easily through social networks. Interactivity should provide value to users by helping them find useful information.
This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
February 2011 - Marketing Roundtable - Chris KochmanskiAnnArborSPARK
With limited money and time, what few initiatives will give you the biggest bang for your business-to-business or professional services marketing buck? How can you pick priorities and feel confident you’re putting your key marketing investments in the right places? Our expert panelists will provide perspectives. They’re marketing decision-makers representing everything from a single-person operation to a 5,000-employee division of a company employing hundreds of thousands of people overall.
A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce.
Many businesses have Google Analytics installed to track the traffic and performance of the their website.
The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.
Here I explain the beauty and usefulness of web analytics data.
This document discusses different categories of web analytics data:
1. Referrers show where visitors came from like search engines or other websites. Referrers are important for understanding traffic sources and are critical for marketing success.
2. Temporal data analyzes metrics over time like by month, week, day or hour. Time on site and between pages provides insights but requires custom reports and works best with other data.
3. Geographic data is important for understanding and segmenting markets. Location data has low error rates and cultural factors are relevant. It also impacts operations like load balancing.
4. Technology data covers operating systems, browsers, devices and security levels. It defines markets and combines with other internal
This document provides an overview of setting up and using Google Analytics to analyze website traffic. It discusses the basic setup steps, including creating accounts, adding tracking code, and configuring properties. It then covers linking analytics to other Google tools, setting up users and permissions, and configuring settings and views. The document outlines techniques for segmentation and context analysis. It defines common goals, objectives, and metrics for web analytics. Finally, it provides an example measurement plan for an online real estate site.
Content marketing in 2012 focused on creating and distributing valuable content to attract and engage target audiences, with the goal of driving profitable customer action. One-way marketing was dead, and viral marketing was also dead, so brands needed to stop interrupting and become the story by sharing engaging content. Content marketing was shown to be 138% more effective when exposed through sharing. Billions of pieces of content were shared online every day, so content needed to be created in a way that was optimized for sharing across different platforms. Factors like length, relevance, and creating shareable experiences could make content more "contagious."
Web analytics 101 - Framework for Business Objectives & Data AnalysisBertrand Tay
This document discusses web analytics and data analysis. It provides an agenda for a presentation including an overview of web analytics, an example of setting up analytics for a company called PPHG to improve occupancy rates, a digital marketing model for web analysts, and takeaways. The PPHG example describes analyzing aggregate data, providing actionable insights like tracking promotion codes, and implementing changes like custom variables to track members and evaluate the impact on occupancy rates. The model outlines relating business objectives and website goals to key performance indicators, targets, data analysis, and fact-finding to understand the business.
This document provides an introduction to web analytics. It discusses why web analytics is needed to measure the success of digital marketing efforts. Web analytics involves measuring, collecting, analyzing and reporting internet data to understand and optimize web usage. There are two main methods for collecting web analytics data: server log file analysis and page tagging. Server log files record information from a website's server, while page tagging involves including tracking code on website pages that collects user interaction data. The document outlines the advantages and considerations of each data collection method.
Matt Cooper presented a 7 step process for building a digital measurement plan. The steps are: 1) Identify key metrics to measure beyond vanity metrics, 2) Establish business goals and objectives, 3) Define what constitutes quality traffic, 4) Segment traffic based on quality, 5) Identify top performing marketing channels, 6) Optimize campaigns based on segmentation and performance, 7) Communicate results in a report focusing on outcomes, observations, recommendations, and trends. The process helps define, measure, and communicate the success of digital marketing efforts.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
The presentation discusses how to evaluate the return on investment of social media initiatives for businesses and non-profits by establishing clear objectives, measuring relevant metrics at each stage of the customer journey, from awareness to transactions, and determining if social media activities positively impacted key performance indicators like revenue, membership, or donations. It emphasizes that non-financial impacts alone do not constitute ROI, and that social media must ultimately drive customer behaviors and financial outcomes to deliver a return on investment.
The Significance of Digital Channels in Modern Corporate Strategyusmanksheikh
The document discusses the significance of digital channels in modern corporate strategies. It covers topics like why digital strategies are needed for business survival and revenue generation. Digital channels are defined as any electronic medium like web, mobile, social media, and video that allows customer engagement and interaction. The document also discusses how digital has changed organizational landscapes and structures. It emphasizes the importance of social media reputation management and consistency in customer experiences across channels. Personal brand management online is also highlighted as a way to differentiate oneself. Examples of companies that adapted well or poorly to digital shifts are provided.
The document is a magazine for members of the Charity Finance Group (CFG) that includes the following articles:
1) An interview with the CEO of a charity discussing challenges in the sector like increasing commercial astuteness.
2) An article asking what social investment may look like after the upcoming UK general election.
3) Advice on using crowdfunding and social investment platforms.
4) Articles on whether rebranding investments are worthwhile and personal experiences with rebranding.
5) Insights from charity and auditor perspectives on choosing an auditor.
CPA Congress Presentation (Final version)alan jones
Tony Faure of www.t-4.com asked me to zush-up this presentation so it looked as good as he sounded for this keynote presentatin on what media CEOs can learn from technology CEOs.
This is the improved version I created for him.
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
The document discusses how companies can improve interactivity on their websites. It recommends that companies focus on making interactivity easy, relevant and rewarding. Websites should allow users to personalize content and share content easily through social networks. Interactivity should provide value to users by helping them find useful information.
This presentation discusses integrated marketing and social media. It outlines RipMedia's recent developments and certifications. The presentation contrasts old and new marketing models, noting that the new model uses open communication, builds communities, and is measurable. It discusses how social media can build brands, decrease costs, and provide insights. The presentation provides tips on starting with social media, including gaming, search engines, blogs, communities and measuring results. It emphasizes using good content to start conversations rather than directly selling.
February 2011 - Marketing Roundtable - Chris KochmanskiAnnArborSPARK
With limited money and time, what few initiatives will give you the biggest bang for your business-to-business or professional services marketing buck? How can you pick priorities and feel confident you’re putting your key marketing investments in the right places? Our expert panelists will provide perspectives. They’re marketing decision-makers representing everything from a single-person operation to a 5,000-employee division of a company employing hundreds of thousands of people overall.
A presentation by Illiya Vjestica MD @ Smartdog digital. This was a seminar give to do small business owners in the UK for the Leeds Chamber of Commerce.
Many businesses have Google Analytics installed to track the traffic and performance of the their website.
The problem is only a few businesses actually ask the right question of that data to help them improve their sales and enquiries online and make actionable business decisions based on their data.
Here I explain the beauty and usefulness of web analytics data.
This document discusses different categories of web analytics data:
1. Referrers show where visitors came from like search engines or other websites. Referrers are important for understanding traffic sources and are critical for marketing success.
2. Temporal data analyzes metrics over time like by month, week, day or hour. Time on site and between pages provides insights but requires custom reports and works best with other data.
3. Geographic data is important for understanding and segmenting markets. Location data has low error rates and cultural factors are relevant. It also impacts operations like load balancing.
4. Technology data covers operating systems, browsers, devices and security levels. It defines markets and combines with other internal
This document provides an overview of setting up and using Google Analytics to analyze website traffic. It discusses the basic setup steps, including creating accounts, adding tracking code, and configuring properties. It then covers linking analytics to other Google tools, setting up users and permissions, and configuring settings and views. The document outlines techniques for segmentation and context analysis. It defines common goals, objectives, and metrics for web analytics. Finally, it provides an example measurement plan for an online real estate site.
Content marketing in 2012 focused on creating and distributing valuable content to attract and engage target audiences, with the goal of driving profitable customer action. One-way marketing was dead, and viral marketing was also dead, so brands needed to stop interrupting and become the story by sharing engaging content. Content marketing was shown to be 138% more effective when exposed through sharing. Billions of pieces of content were shared online every day, so content needed to be created in a way that was optimized for sharing across different platforms. Factors like length, relevance, and creating shareable experiences could make content more "contagious."
Web analytics 101 - Framework for Business Objectives & Data AnalysisBertrand Tay
This document discusses web analytics and data analysis. It provides an agenda for a presentation including an overview of web analytics, an example of setting up analytics for a company called PPHG to improve occupancy rates, a digital marketing model for web analysts, and takeaways. The PPHG example describes analyzing aggregate data, providing actionable insights like tracking promotion codes, and implementing changes like custom variables to track members and evaluate the impact on occupancy rates. The model outlines relating business objectives and website goals to key performance indicators, targets, data analysis, and fact-finding to understand the business.
This document provides an introduction to web analytics. It discusses why web analytics is needed to measure the success of digital marketing efforts. Web analytics involves measuring, collecting, analyzing and reporting internet data to understand and optimize web usage. There are two main methods for collecting web analytics data: server log file analysis and page tagging. Server log files record information from a website's server, while page tagging involves including tracking code on website pages that collects user interaction data. The document outlines the advantages and considerations of each data collection method.
Matt Cooper presented a 7 step process for building a digital measurement plan. The steps are: 1) Identify key metrics to measure beyond vanity metrics, 2) Establish business goals and objectives, 3) Define what constitutes quality traffic, 4) Segment traffic based on quality, 5) Identify top performing marketing channels, 6) Optimize campaigns based on segmentation and performance, 7) Communicate results in a report focusing on outcomes, observations, recommendations, and trends. The process helps define, measure, and communicate the success of digital marketing efforts.
Your Customer's Journey in the Social EraTara Hunt
I presented this at the United Benefits Advisors' spring conference in May - to answer the question, "Why would benefits advisors use social media?" I presented it like this:
The customer journey is non-linear and unpredictable. It goes online/offline/and more. You need to be on that path in as many places as possible. Social is a good chunk of that now.
The presentation discusses how to evaluate the return on investment of social media initiatives for businesses and non-profits by establishing clear objectives, measuring relevant metrics at each stage of the customer journey, from awareness to transactions, and determining if social media activities positively impacted key performance indicators like revenue, membership, or donations. It emphasizes that non-financial impacts alone do not constitute ROI, and that social media must ultimately drive customer behaviors and financial outcomes to deliver a return on investment.
The Significance of Digital Channels in Modern Corporate Strategyusmanksheikh
The document discusses the significance of digital channels in modern corporate strategies. It covers topics like why digital strategies are needed for business survival and revenue generation. Digital channels are defined as any electronic medium like web, mobile, social media, and video that allows customer engagement and interaction. The document also discusses how digital has changed organizational landscapes and structures. It emphasizes the importance of social media reputation management and consistency in customer experiences across channels. Personal brand management online is also highlighted as a way to differentiate oneself. Examples of companies that adapted well or poorly to digital shifts are provided.
The document is a magazine for members of the Charity Finance Group (CFG) that includes the following articles:
1) An interview with the CEO of a charity discussing challenges in the sector like increasing commercial astuteness.
2) An article asking what social investment may look like after the upcoming UK general election.
3) Advice on using crowdfunding and social investment platforms.
4) Articles on whether rebranding investments are worthwhile and personal experiences with rebranding.
5) Insights from charity and auditor perspectives on choosing an auditor.
Social media is the new glue holding together intergrated campaigns in asiaPeter M Dingle
Intel achieved high social media scores and rankings among large companies according to several reports. Intel empowered all employees to engage in social media by providing training and guidelines. Intel also created playbooks to guide social media efforts on key platforms like YouTube and Facebook. Intel innovated with engaging social media campaigns that achieved strong engagement metrics and brand metrics. Intel closely moderated social media to avoid embarrassing or damaging content.
The document discusses the importance of networking and marketing for both individual survival and business survival. It states that networking and marketing are as essential as breathing to keep a business alive. It emphasizes establishing trust with potential customers through relationships in order to turn them into repeat customers. With new social media opportunities, it recommends creating an online presence and community to share one's passion and brand to maximize returns through networking. However, it warns that an online presence should have a clear vision and purpose in order to effectively attract and engage others.
The document summarizes key topics and discussions from the Digiday ON Media digital media summit. The summit addressed all forms of digital media and challenges in buying digital media. Major topics included improved media targeting, new metrics beyond clicks, the role of engagement and social ads, and how agencies must adapt to changes. Presentations focused on audience targeting, the value of smaller publishers, and determining the most important metrics from the vast data available.
Social media Vs your website - which is more important?Xpand Marketing
Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
2011 Social Buzz Awards - Observations From The Judging ProcessBlonde
What forecasts can we make about the near future of social media marketing based on reading and judging the hundreds of entries to the 2011 Social Buzz Awards? And what tips can be offered to the writers of future papers? One judge's personal view. Non-confidential content in advance of results being announced on December 1st 2011.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
PR101- effective marketing and public relations for the automation industryWalt Boyes
This document discusses the importance and role of public relations (PR) for automation companies, integrators, and manufacturers. It states that while many companies in these industries do not have formal PR programs, PR is essential as the "glue" that holds together an effective marketing mix. The document outlines the six basic functions of PR as communicating with media, promoting new products, participating in industry events, gaining editorial coverage, engaging stakeholders, and crisis management. It emphasizes that PR is about structured communication to create belief, stimulate action, and add value for a company.
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
What I mean by saying “no one has gotten it right so far” is that there IS no way to “get it right.” Despite all the digital marketing articles and books that have been written touting “10 sure-fire techniques,” “secret insights stolen from the vaults of Al Capone” and “hot tips your mama doesn’t want you to know”, there is one universal truth.
Building and Scaling a Fintech Startup by Trusting your GutAltar.io
We see iconic entrepreneurs use their intuition to succeed every day – Richard Branson, Bill Gates, Oprah Winfrey.
But knowing when to trust your gut is, I believe, something every entrepreneur struggles with from time to time.
If this is you, I think you’re going to like this conversation with fintech founder, Jan-Philipp Kruip, founder of FitSense, a B2B health and fitness fintech startup.
These factors — and the challenges they present — are fairly new or not fully understood yet, which seems to explain why they aren’t currently top-of-mind. They also garner less attention from the C-Suite because they are not easily quantifiable. Nearly all factors discussed here have deeply human and emotional traits to them, making them somewhat unique and harder to grasp. Nonetheless, we believe they are of great importance in the future of marketing and should be addressed accordingly.
Digital Leadership Series : Shawn O'Neal Capgemini
Shawn O’Neal is VP of Global Marketing Data and Analytics at Unilever, part of the Consumer & Marketing Insights (CMI) team, and he leads the company’s Global People Data Program.
The ultimate objective of the program is to enable 1 billion relationships through digital data analysis and new ways of
connecting with people.
In his 12 years at Unilever, Shawn has worked across a range of roles in customer development
and consumer & marketing insights, with a particular focus on strategy, analysis, and the optimal use of information for
decision-making.
This document provides information about starting a new business, including marketing strategies and social media marketing. It discusses the four P's of marketing - price, product, place, and promotion. The importance of understanding customer wants and needs and developing continuous relationships is emphasized. Strategic planning techniques like SWOT analysis and identifying strategic business units are presented. Using social media like Facebook, LinkedIn, and Instagram to observe customer habits and target specific groups is recommended. The rise of e-business and how almost all major firms now use the internet for marketing, accounting, and production is covered. Business to business marketing and its key components are also outlined.
Similar to My 10 Tips For Achieving ROI In Social Media (20)
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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6. So what about this whole “ROI” thing I keep getting asked for? In business you should weigh up short-term goals vs. long-term gain. Social Media can act as a method for long-term gain by building relationships with customers who keep coming back year-on-year.
7. “ Our new ‘Ground Control’ is about tracking the largest number [of] possible conversations across the web and making sure we ‘internalize’ that feedback — good and bad… “ Dell’s Ground Control is also about getting that information to the right people wherever they are in the Dell organization, globally and functionally. It’s also about tracking what you might call the ‘long tail’… those smaller matters that might not bubble to the surface today, but are out there… and deserve to be heard. We want to ‘hear’ them too — contrary to the scenarios about ‘squeaky wheels getting grease.’”
8. But my boss has said I need to show a definite ROI if I’m going to use Social Media. What can I do? The only certain thing in life is change; audiences change, products change, personnel change. The way we market has changed because people gambled, they didn’t know what the ROI would be.
9. Right, what practical advice have you got for me to put me in this “best position to achieve ROI”?
10. What things do I need to consider when creating this strategy?