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The Latest In Fitness Technology 2017
Bryan K. O’Rourke, www.Fittechcouncil.org | www.Bryankorourke.com
FITC FITC WEBINAR ...
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The Latest In Fitness Technology Webinar 2017
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Club Industry Show Hilton Chicago 4-6 October
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17th Annual IHRSA European Congress London 23-26 October
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The Latest In Fitness Technology 2017
Bryan K. O’Rourke, www.Fittechcouncil.org | www.Bryankorourke.com
FITC FITC WEBINAR ...
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The Latest In Betterment Technology 2017

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From the Fitness Industry Technology Council Podcast and Webinar of September 20, 2017, Bryan O'Rourke shares the latest trends, business models and innovations in what is becoming known as the "Betterment" movement.

Published in: Health & Medicine

The Latest In Betterment Technology 2017

  1. 1. The Latest In Fitness Technology 2017 Bryan K. O’Rourke, www.Fittechcouncil.org | www.Bryankorourke.com FITC FITC WEBINAR SEPTEMBER 2017
  2. 2. 2 The Latest In Fitness Technology Webinar 2017 Listen Support and Share The FIT-C Fitness Plus Technology Podcast Sponsorships : http://www.fittechcouncil.org/sponsorships/ FITC
  3. 3. 3 The Latest In Fitness Technology Webinar 2017 Club Industry Show Hilton Chicago 4-6 October Learn More : http://www.clubindustryshow.com/ FITC
  4. 4. 4 The Latest In Fitness Technology Webinar 2017 17th Annual IHRSA European Congress London 23-26 October Learn More : http://hub.ihrsa.org/ihrsa-european-congress FITC
  5. 5. The Latest In Fitness Technology 2017 Bryan K. O’Rourke, www.Fittechcouncil.org | www.Bryankorourke.com FITC FITC WEBINAR SEPTEMBER 2017
  6. 6. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 6 WHAT TECHNOLOGY IS BECOMING Not A Thing We Use. Its Something We Will Become. No Boundaries. If We Can Think It It Can Be. FITC
  7. 7. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 7 WHAT TECHNOLOGY IS BECOMING ; BOOK TO READ Important To Put Technology Into Historical Context. These Books Can Help. FITC
  8. 8. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 8 WHAT TECHNOLOGY IS BECOMING A Shift From Unforeseen Consequence. Technology Push Back Part Of The Evolution To Ubiquity. FITC
  9. 9. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 9 WE ARE IN THE KNEE OF THE CURVE - CONTEXT IMPORTANT The Greatest Products and Services Have Not Been Invented Yet. FITC “It is the nature of exponential growth that events evolve extremely slowly for long periods of time, but as one glides through the knee of the curve, events erupt at an increasingly furious pace.” - Ray Kurzweil “The greatest products and services have not been invented yet” - Kevin Kelly
  10. 10. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 10 USER MODELS CONTEXT - TECHNOLOGY MUST SERVE PURPOSE These Four Dynamics Will Be The Main Drivers For Success. O A S B O OMNIPRESENCE Serving Customers Inside and Outside The Bricks and Mortar Facility In Convenient, Impactful Ways. Examples Include: - OnDemand Coaching - On Demand Classes - Booking Services On Demand - Nutrition On Demand S PERSONALIZED SERVICE Differentiating Offerings via a Series Of Integrated Services and Solutions That Stand Out For Consumers. Making Those Services Personalized Is Key. What isn't automated becomes very valuable. Examples Include: - Customized Weight Management Programs - Customized Fitness Trainings - Community Events & Experiences - Specialized Nutritional Services A AESTHETIC UX DESIGN Design in Everything From Interiors, Exteriors, Signage, Digital . Evocative, Reflecting Brand.. Examples Include: • Lighting • Conveniences • Inspiration • Digital • Engagement B SUSTAINABILITY For Budget Models Having Increasing Automation Driving Service and Personalization. For Higher End Clubs Creating New Profitable Revenue Streams.Via Programs & Services Examples Include: • Face Recognition • Kiosk • Virtual Studios • Micro Transactions • High Tech High Touch FITC
  11. 11. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 11 CONSUMER MEGA TREND FRAMEWORK Trendwatching Framework of Global Consumer Mega-Trends FITC
  12. 12. © 2017 All Rights Reserved FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org The rise of small group training, boutique experiences, digital services, digital experiences and fitness communities like Spartan Racing and other dynamics are all driven by the need to heighten engagement of users. In today’s world, outstanding user experience is the new marketing. UX DESIGN - ENGAGEMENT 12 USER MODEL CONTEXT - APPEARING NOW Fitness Being Impacted By Consumer, Economic, & Technology Trends Services delivered whenever and wherever become a requirement for many brands who will successfully engage, service and monetize their users more effectively. OMNIPRESENCE Offering programs and services that address emerging consumer needs is key to differentiating fitness and betterment brands. Mindfulness, entertainment, nutrition, connection, spa, and other forms of service and programming are all part of new service paradigms which successful competitors will adopt in new and exciting ways. SERVICE DEFINITION The personalization of fitness experiences is essential to consumer satisfaction and higher retention and revenues. From how fitness brands communicate and engage to how they use tools to deliver customized solutions for their customers; the winners will be excerpts at personalization. PERSONALIZATION FITC
  13. 13. © 2017 All Rights Reserved FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org The ubiquity of internet connectivity and related digital platforms enable the creation of communities in mass which can target segmented markets in a way which was impossible only a few years ago. Mobile internet adoption and the proliferation of social digital networks has created the ability for brands to proliferate, serve and engage communities at scale. ONLINE COMMUNITIES 13 TECHNOLOGY IS IMPACTING MORE AND MORE Health Clubs Are Being Impacted By Consumer, Economic, & Technology Trends As the traditional health club marketplace matures demand for betterment products and services are expected to grow. New business models, concepts and delivery systems will create opportunities for existing consumer brands and wholly new brands. Convenience is the new currency. NATURE OF COMMERCE Wherein the average smartphone user is checking their phones over 200 times a day, new interfaces like voice and ecosystems like Amazon’s Alexa are revolutionizing how experiences can and will be delivered visually, audibly via VR, AR, directly connecting to the brain and otherwise. NEW INTERFACES Sensor technology costs are plummeting as the ability to collect massive amounts of data and begin to utilize machine learning and cloud based applications will enable a new era of personalized coaching, behavior modification engagement and other experiences to impact health and performance. SENSORS, DATA & AI FITC
  14. 14. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 14 BUSINESS MODELS - HOW WE THINK MUST CHANGE Old Economics Versus New Economics - Creation Of Value Is Changing D U C T D DATA POINTS - INFORMATION Collection of Information Enables Connecting The Dots. Creates The Ability To Form Value Over Time. Value Appreciates Over Time By Knowing What Is Empirical. C COGNITION - LEARNING Algorithms Use Data And Find Patterns. Value Appreciates Over Time. U USERS Make Something You Think People Want And Get Them To Buy It. Value Declines Over Time. Trial And Error. T DOLLARS & TRANSACTIONS Get Users To Spend More Via Promotion. Value Tends To Depreciate. FITC NEW PARADIGM OF VALUE CREATION OLD PARADIGM OF VALUE CREATION
  15. 15. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 15 FITNESS IS MELDING INTO “BETTERMENT” The Marketplace Is Emerging With New Growth Potential - Symbiotic 7 Key Parts W What consumers wear is both functional and fashionable. WEARABLE D Technology has become ubiquitous like air in 24-7 hyper- connected lifestyles. DIGITAL N Organic, Farm-To- Table, Non-GMO, Customized Meals, Supplements, Super Foods. NUTRITIONAL M Meditation, Mind- body Programming, Holistic, Sustainable. MINDFULNESS F Extreme classes, and other activities like walking and everything in between. FITNESS C Participating in Community, Being Entertained, Feeling A Part Of Something. CONNECTION H As more costs shift to consumers we must become CEOs of our own health. HEALTH CARE BETTERMENT A NEW PARADIGM OF PRODUCT AND SERVICE OFFERINGS This includes fashion, sportswear, footwear, jewelry, & accessories. Health Club brands like Soul Cycle are making apparel a part of their lifestyle brand while brands like UnderArmour and Reebok are entering the fitness lifestyle space. Wearable Isn’t Just FitBit Proactive primary prevention will become an increasing part of the solution to health care both institutionally and individually. Medical Isn’t Just “Health Care” Feeding the soul is as important as feeding the body. Nurturing activities to help people gain inner peace and reflection. Disconnecting From Our 24-7 Lifestyles Walking 10,000 steps, taking a bootcamp, experiencing fitness coaching via apps. Exercise everywhere and anywhere. Exercise Isn’t Just For Gym Rats FITC
  16. 16. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 16 NUTRITIONAL We Are What We Eat And Technology Will Help With That To. Habit DNA Based Customized Eating Plan. FITC
  17. 17. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 17 NUTRITIONAL Why Are What We Eat And Technology Will Help With That To FITC
  18. 18. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 18 NUTRITIONAL Tools Providing Information And Support FITC
  19. 19. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 19 MINDFULNESS Our Brain Needs To Exercise And Rest To. ELF Helps You Reach Optimized State of Mind. FITC
  20. 20. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 20 MINDFULNESS WYSA On Demand AI Therapist @WysaBuddy FITC
  21. 21. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 21 MINDFULNESS Somadome Meditation Pod FITC
  22. 22. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 22 FITNESS Motosumo - Smartphone App Sensor From Vibrations FITC
  23. 23. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 23 FITNESS Forge | Nudge Online Coaching FITC
  24. 24. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 24 FITNESS AI Personal Trainers FITC
  25. 25. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 25 FITNESS VR - Gamification | Immersive Fitness Experiences FITC
  26. 26. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 26 FITNESS On Demand Business Models FITC
  27. 27. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 27 CONNECTION Communities Are Leveraging Digital FITC
  28. 28. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 28 CONNECTION - ENTERTAINMENT Starva - Zwift Community - Find People And Share Experiences Together FITC
  29. 29. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 29 CONNECTION - ENTERTAINMENT Swift Indoor Cycling Community FITC
  30. 30. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 30 CONNECTION - NEW TYPES OF ENGAGEMENT Augmented Reality For Major League Baseball On iPhone 8 FITC
  31. 31. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 31 HEALTH CARE Inexpensive EKG - Kardia Mobile FITC
  32. 32. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 32 HEALTH CARE Senosis Identifies Health Conditions With Existing Hardware - Camera And Microphones FITC
  33. 33. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 33 HEALTH CARE Longevity Is A Huge Market To Watch FITC
  34. 34. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 34 WEARABLES : ISN’T JUST FITBIT Fashion Function & Self-Expression FITC
  35. 35. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 35 WEARABLES : ISN’T JUST FITBIT Fashion Function & Self-Expression FITC
  36. 36. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 36 WEARABLES : ISN’T JUST FITBIT Fashion Function & Self-Expression FITC
  37. 37. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 37 DIGITAL - FRICTIONLESS A New Era Of Ubiquity - Like The Air We Breathe - Amazon & Google FITC
  38. 38. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 38 DIGITAL Virtual Assistants FITC
  39. 39. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 39 DIGITAL Anticipation Of Need - New Business Model Paradigm - Sensor Cognition FITC
  40. 40. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 40 DIGITAL Gadgets Are Changing - Ultimately Going Away FITC
  41. 41. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 41 FITNESS IS MELDING INTO “BETTERMENT” The Marketplace Is Emerging With New Growth Potential - Symbiotic 7 Key Parts W What consumers wear is both functional and fashionable. WEARABLE D Technology has become ubiquitous like air in 24-7 hyper- connected lifestyles. DIGITAL N Organic, Farm-To- Table, Non-GMO, Customized Meals, Supplements, Super Foods. NUTRITIONAL M Meditation, Mind- body Programming, Holistic, Sustainable. MINDFULNESS F Extreme classes, and other activities like walking and everything in between. FITNESS C Participating in Community, Being Entertained, Feeling A Part Of Something. CONNECTION H As more costs shift to consumers we must become CEOs of our own health. HEALTH CARE BETTERMENT A NEW PARADIGM OF PRODUCT AND SERVICE OFFERINGS This includes fashion, sportswear, footwear, jewelry, & accessories. Health Club brands like Soul Cycle are making apparel a part of their lifestyle brand while brands like UnderArmour and Reebok are entering the fitness lifestyle space. Wearable Isn’t Just FitBit Proactive primary prevention will become an increasing part of the solution to health care both institutionally and individually. Medical Isn’t Just “Health Care” Feeding the soul is as important as feeding the body. Nurturing activities to help people gain inner peace and reflection. Disconnecting From Our 24-7 Lifestyles Walking 10,000 steps, taking a bootcamp, experiencing fitness coaching via apps. Exercise everywhere and anywhere. Exercise Isn’t Just For Gym Rats FITC
  42. 42. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 42 BUSINESS MODELS - HOW WE THINK MUST CHANGE Old Economics Versus New Economics - Creation Of Value Is Changing D U C T D DATA POINTS - INFORMATION Collection of Information Enables Connecting The Dots. Creates The Ability To Form Value Over Time. Value Appreciates Over Time By Knowing What Is Empirical. C COGNITION - LEARNING Algorithms Use Data And Find Patterns. Value Appreciates Over Time. U USERS Make Something You Think People Want And Get Them To Buy It. Value Declines Over Time. Trial And Error. T DOLLARS & TRANSACTIONS Get Users To Spend More Via Promotion. Value Tends To Depreciate. FITC NEW PARADIGM OF VALUE CREATION OLD PARADIGM OF VALUE CREATION
  43. 43. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 43 USER MODELS CONTEXT - TECHNOLOGY MUST SERVE PURPOSE These Four Dynamics Will Be The Main Drivers For Success. O A S B O OMNIPRESENCE Serving Customers Inside and Outside The Bricks and Mortar Facility In Convenient, Impactful Ways. Examples Include: - OnDemand Coaching - On Demand Classes - Booking Services On Demand - Nutrition On Demand S PERSONALIZED SERVICE Differentiating Offerings via a Series Of Integrated Services and Solutions That Stand Out For Consumers. Making Those Services Personalized Is Key. What isn't automated becomes very valuable. Examples Include: - Customized Weight Management Programs - Customized Fitness Trainings - Community Events & Experiences - Specialized Nutritional Services A AESTHETIC UX DESIGN Design in Everything From Interiors, Exteriors, Signage, Digital . Evocative, Reflecting Brand.. Examples Include: • Lighting • Conveniences • Inspiration • Digital • Engagement B SUSTAINABILITY For Budget Models Having Increasing Automation Driving Service and Personalization. For Higher End Clubs Creating New Profitable Revenue Streams.Via Programs & Services Examples Include: • Face Recognition • Kiosk • Virtual Studios • Micro Transactions • High Tech High Touch FITC
  44. 44. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 44 WHAT TECHNOLOGY IS BECOMING A Shift From Horrible Consequence. Technology Push Back Part Of The Evolution To Ubiquity. FITC
  45. 45. FITNESS INDUSTRY TECHNOLOGY COUNCIL FIttechcouncil.org | BryanKORourke.com The Latest In Fitness Technology 2017 | www.fittechcouncil.org© 2017 All Rights Reserved 45 WE ARE IN THE KNEE OF THE CURVE - CONTEXT IMPORTANT The Greatest Products and Services Have Not Been Invented Yet. FITC “It is the nature of exponential growth that events evolve extremely slowly for long periods of time, but as one glides through the knee of the curve, events erupt at an increasingly furious pace.” - Ray Kurzweil “The greatest products and services have not been invented yet” - Kevin Kelly
  46. 46. The Latest In Fitness Technology 2017 Bryan K. O’Rourke, www.Fittechcouncil.org | www.Bryankorourke.com FITC FITC WEBINAR SEPTEMBER 2017 PLEASE JOIN US http://www.fittechcouncil.org/benefits-of-membership/ THANK YOU FOR YOUR INTEREST - TO LEARN MORE VISIT www.fitechcouncil.org

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