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Turn Health and Well-being fun and engaging
with Big Data and m-Health
Journée e-Health / TechnoArk / Session: Focus sur le mobile Health
Sierre, 06/June 2014 / Manuel Heuer, COO
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3
Inactivity is a global concern & kills more than smoking
Source: The Lancet, 2012
Sitting is the new smoking!
• «All You Can Eat» culture is over!
• People will need to maintain and
improve own health as «private wealth».
• Health optimism is the new mindset for
the future!
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4
Lifestyle behavior change has the largest potential to
improve health outcome
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5
Digital opportunity builds on large markets converging
>2 billion
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6
Government endorsement towards digital health
hugely important to increase “sense of urgency”
Source:
In 2013, 37% of large employers (2500+
employees) reported using rewards and
penalties to encourage improvements in
employee health status in 2013.
Source: Deloitte Center of Health Solutions, 2013
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8
Who is healthier? Health is more than fitness...
Person A
Personal data:
• Male
• 50y
• 90kg
• 1.75m
Activities:
• Jogging (2x/week)
• Swimming (1x/week)
Person B
Personal data:
• Female
• 26y
• 57kg
• 1.70m
Activities:
• Jogging (1x/week)
• Walking (5x/week)
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9
Genetics
BMI
Stress
Cholesterol
Activities
Nutrition
Blood values
Sleep
Steps
Is it possible to measure health in one single number?
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10
What you can measure, you can manage!
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11
You can track
A number from 1 to 1000 based on 80+ million people years of clinical data.
Exercise Nutrition Steps Sleep Stress
• Based on 3 pillars:
- My Body
- My Feelings
- My Activities
• You can track:
My Activities
My Body
My Feelings
What’s your Health Score?
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12
Trends and benchmarks Demographic and
geographic
Person Company Regions / Countries
Why is this interesting?
• Anonymous data analytics in real-time via corporate reporting
• Personal data can only be accessed by the individual
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13
Make it fun and engaging (Gamification & Social)
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14
Feedback
Loop
Personal
goals
Achievements
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)
User profiling/clustering
of lifestyles
Feedback
Loop
• Relevance (It’s all about you)
• Easy (One number = What’s your Health Score)
• Fun (Gamification & Social)
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15
Source: Endeavour Partners, 2014
Habit formation
• Rewarding & positive
Social motivation
• Sense of belonging
• Tone of voice
• Goals
• Comparison
• Groups
• Challenges
Goal reinforcement
• Status
• Anytime, anywhere &
any device
• Reward system
Millenials Gen X Boomer
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16
Ensure interoperability (remain device/app agnostic)
• Step counters
• Weighing scales
• Heart rate bands
• Fitness tracking devices
• Blood pressure monitors
• Glucose monitors
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17
Result: Comprehensive health engagement platform
 5 languages (English, German,
French, Czech + Russian)
 Health Score
 Contextual
 Personalized
 Social
 Challenges
 Groups
 Goals
 Tracking
 Notifications
 Feedback loop
 Incentives
 Linked to careAnalytics and ReportsFeedback Loop
Branded website Branded Apps
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19
Source: PWC 2013, in USD
When will the m-Health market shift gear from «nice to
have» to «need to have»?
? ? ?
1y, 2y...
Source: WT
• All big organizations think about mHealth!
• Market accelerators not in place everywhere
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20
Surpassing the «So what?» effect by providing
meaningful evidence-based health & well-being index
How many use a consolidating health index?
How many have a holistic view on health?
In Europe: 1
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21
Go-to-market: B2C or B2B(2C)
B2C
B2B
2C
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22
B2C or B2B, usability is key for adoption!
Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14)
Version 2.10.2 (Apr/14)
Simplification &
usability
Version 2.3 Version 2.7
Version 2.4 Version 2.8
Version 2.5 Version 2.9
Version 2.6 Version 2.10
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23
Finding the right mix for being successful in engaging
individuals towards healthier lifestyles = holy grail!
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report
dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24
About dacadoo
Headquarters in Zurich, Switzerland, US
subsidiary in San Francisco, USA.
Contact dacadoo:
• Manuel Heuer, COO
• manuel.heuer@dacadoo.com
• Mobile: +41 79 938 9481
Some references:
Awards:

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Manuel Heuer - Turn health & wellbeing fun and engaging with big data and m-health - e-health 6.6.14

  • 1. Turn Health and Well-being fun and engaging with Big Data and m-Health Journée e-Health / TechnoArk / Session: Focus sur le mobile Health Sierre, 06/June 2014 / Manuel Heuer, COO
  • 2. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • 3. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3 Inactivity is a global concern & kills more than smoking Source: The Lancet, 2012 Sitting is the new smoking! • «All You Can Eat» culture is over! • People will need to maintain and improve own health as «private wealth». • Health optimism is the new mindset for the future!
  • 4. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4 Lifestyle behavior change has the largest potential to improve health outcome “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
  • 5. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5 Digital opportunity builds on large markets converging >2 billion
  • 6. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6 Government endorsement towards digital health hugely important to increase “sense of urgency” Source: In 2013, 37% of large employers (2500+ employees) reported using rewards and penalties to encourage improvements in employee health status in 2013. Source: Deloitte Center of Health Solutions, 2013
  • 7. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • 8. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8 Who is healthier? Health is more than fitness... Person A Personal data: • Male • 50y • 90kg • 1.75m Activities: • Jogging (2x/week) • Swimming (1x/week) Person B Personal data: • Female • 26y • 57kg • 1.70m Activities: • Jogging (1x/week) • Walking (5x/week)
  • 9. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9 Genetics BMI Stress Cholesterol Activities Nutrition Blood values Sleep Steps Is it possible to measure health in one single number?
  • 10. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10 What you can measure, you can manage!
  • 11. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11 You can track A number from 1 to 1000 based on 80+ million people years of clinical data. Exercise Nutrition Steps Sleep Stress • Based on 3 pillars: - My Body - My Feelings - My Activities • You can track: My Activities My Body My Feelings What’s your Health Score?
  • 12. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12 Trends and benchmarks Demographic and geographic Person Company Regions / Countries Why is this interesting? • Anonymous data analytics in real-time via corporate reporting • Personal data can only be accessed by the individual
  • 13. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13 Make it fun and engaging (Gamification & Social)
  • 14. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14 Feedback Loop Personal goals Achievements Make it relevant for each individual user (Big Data Analytics and the REF Factor™) User profiling/clustering of lifestyles Feedback Loop • Relevance (It’s all about you) • Easy (One number = What’s your Health Score) • Fun (Gamification & Social)
  • 15. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15 Source: Endeavour Partners, 2014 Habit formation • Rewarding & positive Social motivation • Sense of belonging • Tone of voice • Goals • Comparison • Groups • Challenges Goal reinforcement • Status • Anytime, anywhere & any device • Reward system Millenials Gen X Boomer Make it relevant for each individual user (Big Data Analytics and the REF Factor™)
  • 16. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16 Ensure interoperability (remain device/app agnostic) • Step counters • Weighing scales • Heart rate bands • Fitness tracking devices • Blood pressure monitors • Glucose monitors
  • 17. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17 Result: Comprehensive health engagement platform  5 languages (English, German, French, Czech + Russian)  Health Score  Contextual  Personalized  Social  Challenges  Groups  Goals  Tracking  Notifications  Feedback loop  Incentives  Linked to careAnalytics and ReportsFeedback Loop Branded website Branded Apps
  • 18. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18 Agenda 1. Market opportunities and trends 2. Building an engaging health promotion solution 3. Insights, learnings and experience
  • 19. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19 Source: PWC 2013, in USD When will the m-Health market shift gear from «nice to have» to «need to have»? ? ? ? 1y, 2y... Source: WT • All big organizations think about mHealth! • Market accelerators not in place everywhere
  • 20. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20 Surpassing the «So what?» effect by providing meaningful evidence-based health & well-being index How many use a consolidating health index? How many have a holistic view on health? In Europe: 1
  • 21. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21 Go-to-market: B2C or B2B(2C) B2C B2B 2C
  • 22. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22 B2C or B2B, usability is key for adoption! Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14) Version 2.10.2 (Apr/14) Simplification & usability Version 2.3 Version 2.7 Version 2.4 Version 2.8 Version 2.5 Version 2.9 Version 2.6 Version 2.10
  • 23. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23 Finding the right mix for being successful in engaging individuals towards healthier lifestyles = holy grail! “Smart mobile devices & applications, working in concert with cloud computing, social networking and big data analytics, will be at the core of global health care transformation”. Source: 2013 Ernst & Young mHealth Report
  • 24. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24 About dacadoo Headquarters in Zurich, Switzerland, US subsidiary in San Francisco, USA. Contact dacadoo: • Manuel Heuer, COO • manuel.heuer@dacadoo.com • Mobile: +41 79 938 9481 Some references: Awards: