The document discusses turning health and well-being into engaging activities using big data and mobile health technologies. It notes that inactivity is a global health concern and lifestyle changes can improve outcomes. Building engaging digital health solutions requires measuring health with a single score, making it fun through gamification and social features, and ensuring solutions are personalized, contextual and interoperable. The presentation provides insights into building successful health promotion programs and engaging individuals to adopt healthier lifestyles.

1. Turn Health and Well-being fun and engaging
with Big Data and m-Health
Journée e-Health / TechnoArk / Session: Focus sur le mobile Health
Sierre, 06/June 2014 / Manuel Heuer, COO

2. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 2
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

3. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 3
Inactivity is a global concern & kills more than smoking
Source: The Lancet, 2012
Sitting is the new smoking!
• «All You Can Eat» culture is over!
• People will need to maintain and
improve own health as «private wealth».
• Health optimism is the new mindset for
the future!

4. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 4
Lifestyle behavior change has the largest potential to
improve health outcome
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report

5. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 5
Digital opportunity builds on large markets converging
>2 billion

6. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 6
Government endorsement towards digital health
hugely important to increase “sense of urgency”
Source:
In 2013, 37% of large employers (2500+
employees) reported using rewards and
penalties to encourage improvements in
employee health status in 2013.
Source: Deloitte Center of Health Solutions, 2013

7. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 7
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

8. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 8
Who is healthier? Health is more than fitness...
Person A
Personal data:
• Male
• 50y
• 90kg
• 1.75m
Activities:
• Jogging (2x/week)
• Swimming (1x/week)
Person B
Personal data:
• Female
• 26y
• 57kg
• 1.70m
Activities:
• Jogging (1x/week)
• Walking (5x/week)

9. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 9
Genetics
BMI
Stress
Cholesterol
Activities
Nutrition
Blood values
Sleep
Steps
Is it possible to measure health in one single number?

10. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 10
What you can measure, you can manage!

11. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 11
You can track
A number from 1 to 1000 based on 80+ million people years of clinical data.
Exercise Nutrition Steps Sleep Stress
• Based on 3 pillars:
- My Body
- My Feelings
- My Activities
• You can track:
My Activities
My Body
My Feelings
What’s your Health Score?

12. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 12
Trends and benchmarks Demographic and
geographic
Person Company Regions / Countries
Why is this interesting?
• Anonymous data analytics in real-time via corporate reporting
• Personal data can only be accessed by the individual

13. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 13
Make it fun and engaging (Gamification & Social)

14. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 14
Feedback
Loop
Personal
goals
Achievements
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)
User profiling/clustering
of lifestyles
Feedback
Loop
• Relevance (It’s all about you)
• Easy (One number = What’s your Health Score)
• Fun (Gamification & Social)

15. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 15
Source: Endeavour Partners, 2014
Habit formation
• Rewarding & positive
Social motivation
• Sense of belonging
• Tone of voice
• Goals
• Comparison
• Groups
• Challenges
Goal reinforcement
• Status
• Anytime, anywhere &
any device
• Reward system
Millenials Gen X Boomer
Make it relevant for each individual user (Big Data
Analytics and the REF Factor™)

16. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 16
Ensure interoperability (remain device/app agnostic)
• Step counters
• Weighing scales
• Heart rate bands
• Fitness tracking devices
• Blood pressure monitors
• Glucose monitors

17. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 17
Result: Comprehensive health engagement platform
 5 languages (English, German,
French, Czech + Russian)
 Health Score
 Contextual
 Personalized
 Social
 Challenges
 Groups
 Goals
 Tracking
 Notifications
 Feedback loop
 Incentives
 Linked to careAnalytics and ReportsFeedback Loop
Branded website Branded Apps

18. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 18
Agenda
1. Market opportunities and trends
2. Building an engaging health promotion solution
3. Insights, learnings and experience

19. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 19
Source: PWC 2013, in USD
When will the m-Health market shift gear from «nice to
have» to «need to have»?
? ? ?
1y, 2y...
Source: WT
• All big organizations think about mHealth!
• Market accelerators not in place everywhere

20. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 20
Surpassing the «So what?» effect by providing
meaningful evidence-based health & well-being index
How many use a consolidating health index?
How many have a holistic view on health?
In Europe: 1

21. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 21
Go-to-market: B2C or B2B(2C)
B2C
B2B
2C

22. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 22
B2C or B2B, usability is key for adoption!
Website version 1.0.0 (Dec/11) Mobile 2.8 (Apr/14)
Version 2.10.2 (Apr/14)
Simplification &
usability
Version 2.3 Version 2.7
Version 2.4 Version 2.8
Version 2.5 Version 2.9
Version 2.6 Version 2.10

23. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 23
Finding the right mix for being successful in engaging
individuals towards healthier lifestyles = holy grail!
“Smart mobile devices & applications,
working in concert with cloud
computing, social networking and
big data analytics, will be at the core
of global health care transformation”.
Source: 2013 Ernst & Young mHealth Report

24. dacadoo @ Journée e-Health au TechnoArk | Sierre, June 6th, 2014 | Slide 24
About dacadoo
Headquarters in Zurich, Switzerland, US
subsidiary in San Francisco, USA.
Contact dacadoo:
• Manuel Heuer, COO
• manuel.heuer@dacadoo.com
• Mobile: +41 79 938 9481
Some references:
Awards: