SlideShare a Scribd company logo
DIY Social Media 
10 Tips for Conversation that Converts 
Presenter: Ashley O'Connor 
@Lozlania 
1
Heard it all before? 
Best Practices = Proven 
to be Successful 
I heart best practices. 
You should heart best practices, too. 
2
1. don't overthink it 
Social content is starting and 
having a conversation. We 
have conversations every 
day, all day. 
Your social content doesn't 
need to be all that much 
different. 
3
2. make a list 
Guess what? Social content 
starts with a list, just like how 
we deal with most other 
things in our day - shopping, 
work, honey to-do's. 
Write it all down first, and 
filter second. 
4
3. filter it 
TMI! You don't need to talk 
about everything and then 
some. 
But don't be at the other end 
of the spectrum and only talk 
about yourself. 
There's always shared 
interests. 
5
4. join or create 
You've got something to say 
but is anyone even around? 
There's always two options - 
go to where the action is, or 
invite people over. 
6
5. be personable 
You are not your business, 
your business is you. 
It's a reflection of your 
values and everything that 
you are passionate about. 
Share that inner passion 
outwards. 
7
6. it's not a race 
Be social on your own terms. 
Schedule it into your day or 
week like you would any 
other regular standing 
appointment. 
And stay committed to it. 
8
7. know what's up 
You should always be aware 
of the general setting before 
speaking. 
It only takes a few seconds 
to confirm if the moment is 
right for your message. 
9
8. ask for help 
Know thyself and your 
limitations. 
There's nothing wrong with 
getting a little help; it's 
always within reach. 
You just need to ask. 
(or Google) 
10
9. be fearless 
Don't let social scare you. 
If it was hard there wouldn't 
be so many of us doing it 
and able to do so at any 
age. 
Confidence and comfort 
come from being prepared. 
11
10. be you 
If your business was a [nice / helpful / 
witty / carefree / supportive / 
informed] person, what would they 
say and do. 
It's really just that simple. 
12
Thank you! 
Ashley O'Connor 
Director of Digital Communications 
Argyle Communications 
@ArgylePR 
linkedin.com/in/lozlania 
@Lozlania 
lozlania@hotmail.com 
www.lozlania.com 
13

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Podcast, The New Marketing Currency - Ozeal Debastos
 

DIY Social Media: 10 Tips for Content Creation

  • 1. DIY Social Media 10 Tips for Conversation that Converts Presenter: Ashley O'Connor @Lozlania 1
  • 2. Heard it all before? Best Practices = Proven to be Successful I heart best practices. You should heart best practices, too. 2
  • 3. 1. don't overthink it Social content is starting and having a conversation. We have conversations every day, all day. Your social content doesn't need to be all that much different. 3
  • 4. 2. make a list Guess what? Social content starts with a list, just like how we deal with most other things in our day - shopping, work, honey to-do's. Write it all down first, and filter second. 4
  • 5. 3. filter it TMI! You don't need to talk about everything and then some. But don't be at the other end of the spectrum and only talk about yourself. There's always shared interests. 5
  • 6. 4. join or create You've got something to say but is anyone even around? There's always two options - go to where the action is, or invite people over. 6
  • 7. 5. be personable You are not your business, your business is you. It's a reflection of your values and everything that you are passionate about. Share that inner passion outwards. 7
  • 8. 6. it's not a race Be social on your own terms. Schedule it into your day or week like you would any other regular standing appointment. And stay committed to it. 8
  • 9. 7. know what's up You should always be aware of the general setting before speaking. It only takes a few seconds to confirm if the moment is right for your message. 9
  • 10. 8. ask for help Know thyself and your limitations. There's nothing wrong with getting a little help; it's always within reach. You just need to ask. (or Google) 10
  • 11. 9. be fearless Don't let social scare you. If it was hard there wouldn't be so many of us doing it and able to do so at any age. Confidence and comfort come from being prepared. 11
  • 12. 10. be you If your business was a [nice / helpful / witty / carefree / supportive / informed] person, what would they say and do. It's really just that simple. 12
  • 13. Thank you! Ashley O'Connor Director of Digital Communications Argyle Communications @ArgylePR linkedin.com/in/lozlania @Lozlania lozlania@hotmail.com www.lozlania.com 13