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Busy Person’s Path to
Content Planning for 2017
5 Questions to Answer
Making a Content
Strategy in a Nutshell
Purpose
Audience
Stories
Process
Measure
The goal for today is to create
your foundation for creating
content in 2017
What is driving you?
Question #1
example from myself
It pains me to see people I meet go to work everyday feeling
miserable, tired and unfulfilled.
I really want to inspire and equip those who are ready to go
beyond being “okay” with life.
I want to help people have joy in the work they do by getting their
mind game right.
Who will love you for
what you create?
Question #2
Renaissance Guy
Goals & Challenges
To be free from the cubicle nation
To do something that matters in life
Feels stuck in working hamster
wheel
How I can help
Finding alternative places to work
Get work done faster so you can be
free
Make a plan to become a remote
worker.
Background
To be free from the cubicle nation
To do something that matters in life
Where will you plant your seeds?Question #3
Rookie Mistake:
Trying to be everywhere, all the time
THINK MORE LIKE THIS:
Where is the Rennaissance man going to be?
LinkedIN
Medium
Youtube
Meetup
Don’t for get about formats
Live streaming, Newsletters, Storytelling, VR, Infographics, ebooks,
videos, checklists
What are the juicy stories and
themes in 2017?Question #4
Major Theme Subtopic/Story Angle
FOCUS Is there a formula for focus?
What happens if I am not focused
PROCRASTINATION
ROUTINES
TALKING TO BOSS
FINANCIAL ACUMEN
example
How will you stay on track?
Question #5
Make an editorial calendar
Tools to create:
Google
Editorial Calendar
plugn
Trello
Smartsheet
Thanks
www.parisalaw.com

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5 questions for content planning in 2017

  • 1. Busy Person’s Path to Content Planning for 2017 5 Questions to Answer
  • 2. Making a Content Strategy in a Nutshell Purpose Audience Stories Process Measure The goal for today is to create your foundation for creating content in 2017
  • 3. What is driving you? Question #1
  • 4. example from myself It pains me to see people I meet go to work everyday feeling miserable, tired and unfulfilled. I really want to inspire and equip those who are ready to go beyond being “okay” with life. I want to help people have joy in the work they do by getting their mind game right.
  • 5. Who will love you for what you create? Question #2
  • 6. Renaissance Guy Goals & Challenges To be free from the cubicle nation To do something that matters in life Feels stuck in working hamster wheel How I can help Finding alternative places to work Get work done faster so you can be free Make a plan to become a remote worker. Background To be free from the cubicle nation To do something that matters in life
  • 7. Where will you plant your seeds?Question #3
  • 8. Rookie Mistake: Trying to be everywhere, all the time THINK MORE LIKE THIS: Where is the Rennaissance man going to be? LinkedIN Medium Youtube Meetup Don’t for get about formats Live streaming, Newsletters, Storytelling, VR, Infographics, ebooks, videos, checklists
  • 9. What are the juicy stories and themes in 2017?Question #4
  • 10. Major Theme Subtopic/Story Angle FOCUS Is there a formula for focus? What happens if I am not focused PROCRASTINATION ROUTINES TALKING TO BOSS FINANCIAL ACUMEN example
  • 11. How will you stay on track? Question #5
  • 12. Make an editorial calendar Tools to create: Google Editorial Calendar plugn Trello Smartsheet