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Divya bulbs
- 1. AB 55 Case Study on Divya Lights (Nepal)
- 2. This case study is made only for the better expansion of the company , I hereby don’t want to compare any kind of false report , it has been only for the Strategy based theory which can be a right move on the business . यो मामला अध्ययन कम्पनीको राम्रो विस्तारको लावि मात्र बनाइएको छ, म यस प्रकार कु नै पवन प्रकारको िलत ररपोर्ट तुलना िनट चाहँदैन, यो के िल रणनीवत आधाररत वसद्धान्तको लावि हो जुन व्यापारमा सही कदम हुन सक्छ। Disclaimer
- 3. SBD Conclave (FMCD) Electrical Electronic Class Type SBD Type Product Sharing Red Sea Zone PSP & PLC Startups Competitor Analysis LED & CFL Bulbs Fans Switches LED & CFL Bulbs Fans Rice Cooker Kettle LED Panel LED Panel
- 4. CFL LED Bulbs LED Panel Rice CookerFans Switches Kettle Product Strength
- 5. Overview Sales Promotions Stake Coverage Innovation High Medium High High High High High High High High Low Low Low Low Low Low Low Low Low Low High Medium Medium High Low Low Low Low Low Low Medium Medium Low Low Low CFL LED Rice Cooker Kettle Switches Led Panel Fans
- 6. Product Positioning Matrix Slow Quick Expensive Inexpensive Bulbs Fans Kettle & Rice Cooker Switches
- 7. Designed Foot Print Patronize Theory P r o c e s s Market Segmentation Product Segmentation Traders Segmentation Audience Segmentation SBD Selection VDMI Expansion Sales
- 8. Proved Example P & G is one of the Best example of making right way of Selling each and every product Volume Distribution Merchandising Initiative V D M I Placing all product As Per Market V.M. Pin Product Golden Store As per Traders Size wise Entering Product Golden Points As per Area Customized Productivity 100 % Visibility + 100 % Availability Each & Every Product of P&G is Available !
- 9. Market Segmentation Consumer Products Professional Products General Trade Modern Trade Product Segmentation
- 10. SBD Conclave (FMCD) Electrical Electronic Class Type SBD Type Product Sharing Red Sea Zone PSP & PLC Startups Competitor Analysis LED & CFL Bulbs Fans Switches LED & CFL Bulbs Fans Rice Cooker Kettle LED Panel LED Panel
- 11. Expansion Over Coverage Electrical Electronic Team A Team B Start (SPOT) Target Select Process Operate
- 12. Product Observation Tenure (POT) Take A Slow Moving Product into the observation for 6 Months Rice Cooker Introduce Competitor Plan SBD Survey Traders SKU Report Selling Ratio Compare Ratio Start BTL Trader Analysis SKU Report Start PSP Check Barriers Control SKU Report Fill SKU Gap PSP Result Check SKU Merge Competition Check report Past 6 months Check ROI Observe past 2 month Prepare 2nd SWOT Prepare SWOT Check Selling Ratio Complete PSP Bound in Targets Execute Position Set Position Start PLC Execute ATL B Team Survey
- 13. J Curve – 6 Months Measurement PSP Setup SBD Electrical SHOP Electronic SHOP Putting effort to the right direction to right Place Finding
- 14. Red Sea Zone Concept Bricks & Clicks Social Campaign Renovation of Supply Chain Analyze Foreign Players Fast Mover Start Professional Product Work on Slow Moving Product Cross Selling Scheme Target Premium Start BTL Promotion Market Adaptation Theory (MAT) PSP