Bluestone Lighting is an LED lighting company that develops and markets LED-based products including replacement bulbs, architectural fixtures, and flashlights. They were formed by Heatron, a company that developed advanced heat dissipation methods for LEDs. Bluestone offers a variety of LED lighting products that are more energy efficient, durable, and environmentally friendly than incandescent or CFL bulbs. The presentation recommends that retailers carry Bluestone's LED products to capitalize on the growing demand and government phase-out of incandescent bulbs. Retailers are projected to see over $1 million in annual margin from selling Bluestone LED bulbs over the first two years.