3. Ghari Detergent powder is manufactured by RSPL Limited (RSPL),
a Kanpur based is more than 5000 crore diversified conglomerate in India.
The detergent brand was founded by Muralidhar Gyanchandani and Bimal
Kumar Gyanchandani in 1987. When Ghari was launched, market was already
dominated by big brands like Surf and Nirma .
5. Ghari Buyer Segmentation
Niche
Middle
Low
Covers More Than 70 % of the Population
As Per Current Scenario Ghari Works so Hard to be a
Leader into the market , Almost Compete the Nirma
,Rin , Tide Etc.. ,They always works for PSP , to be the
no 1.
For Securing the 100 % Stake , They Have Launched Their Premium Product to Enter the
Segment of Niche Market . I.e. Ghari Machine Wash
7. Ghari Ariel Surf
Known as Low
Cost
Always count in
Premium
Always count in
Premium
New Arrival Hold the market Hold the market
Single Label Option Label
Option Label
Will be
Demanded
Demanding
Already
Demanding
Already
Feed Back
Awaited
Feed back Done Feed back Done
No option In
Premium
Option Top load
& Front Load
Option Top load
& Front Load
8. Reason to Slow Penetration
Missing
Product
Using 2x Theory
Mid Cover Product