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Distribution , Marketing And
Exhibition
What is Distribution?
It is through distribution strategies that we, as an
audience,
first get to know about a film. In most big budget films
the
distribution deal is secured before filming takes place.
This
aspect of the industry deals with the marketing and
promotion of the film through the production of
trailers,
posters, film reviews, film festivals, previews
and merchandise.
Distribution of We’re The Millers
Distributors
Cocinsa (2013) (Nicaragua) (theatrical)
Columbia TriStar Warner Filmes de Portugal (2013) (Portugal) (theatrical)
Cuvision (2013) (Paraguay) (theatrical)
InterCom (2013) (Hungary) (theatrical)
Interfilm Distribution (2013) (Kazakhstan) (theatrical)
Manfer Films (2013) (Bolivia) (theatrical)
Roadshow Film Distributors (2013) (Australia) (theatrical)
Shooting Stars (2013) (United Arab Emirates) (theatrical)
Village (2013) (Greece) (theatrical)
Warner Bros. Entertainment (2013) (Canada) (theatrical)
Warner Bros. (2013) (Argentina) (theatrical)
Warner Bros. (2013) (Germany) (theatrical)
Warner Bros. (2013) (France) (theatrical)
Warner Bros. (2014) (Japan) (theatrical)
Warner Bros. (2013) (Netherlands) (theatrical)
Warner Bros. (2013) (Singapore) (theatrical)
Warner Bros. (2013) (USA) (theatrical)
Argentina Video Home (2013) (Argentina) (DVD)
Argentina Video Home (2013) (Argentina) (Blu-ray) (DVD)
Hollydan Works (2013) (Serbia) (all media)
New Line Home Video (2013) (USA) (DVD)
New Line Home Video (2013) (USA) (Blu-ray) (DVD)
Warner Home Video (2013) (Germany) (DVD)
Warner Home Video (2013) (Germany) (Blu-ray) (DVD)
Warner Home Video (2014) (Netherlands) (DVD)
Warner Home Video (2014) (Netherlands) (Blu-ray) (DVD)a
Positioning
The film was released on 31st July 2013 which is
in summers, during holidays. People would
go out to watch movies during this time.
The film is rated PG-13 which tells that the
target audience for this movie are teenagers
and young adult. These age groups would
like mystery and drama
Circulation
Thousand of copies of film were
circulated to the cinemas all around
the world.
The movie was a saturate release, it
was shown in almost every cinema,
all over the world, especially in United
States of America.
Marketing
Marketing is the process of
communicating the value of a
product or service to customers for
the purpose of selling that product
or service
Exhibition
This is the stage of the industry where you
experience the film itself and the area you are
likely to be most familiar with. It refers to the place
where the film is seen and since the 19BUs, most
films that go on general release are seen in
multiplex cinemas. These are cinemas with many
screens and have facilities designed to make the
experience comfortable and enjoyable. Exhibitors
pay attention to local marketing, food and drink
inside the auditorium, issues about air-
conditioning, sound and vision maximization etc.
• Exhibition is divided into two sections:
• Cinema: The distributor is paid by the cinema for a
copy of the film.
• Home: The distributor is paid by the company who
is selling the film for a copy.
• The distributors of Now you see me (depending on
the region) were paid for the given copies to the
cinemas and the total sales of the Discs, including
DVD’s and Blu-Ray’s.
• The film was released worldwide so it was played
in almost every cinema over the world, specially in
U.S and Europe.
• The movie’s budget was $75 m and the box office
was $351m which means that the movie made a
profit of $276m.

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Distribution , marketing and exhibition

  • 1. Distribution , Marketing And Exhibition
  • 2. What is Distribution? It is through distribution strategies that we, as an audience, first get to know about a film. In most big budget films the distribution deal is secured before filming takes place. This aspect of the industry deals with the marketing and promotion of the film through the production of trailers, posters, film reviews, film festivals, previews and merchandise.
  • 3. Distribution of We’re The Millers Distributors Cocinsa (2013) (Nicaragua) (theatrical) Columbia TriStar Warner Filmes de Portugal (2013) (Portugal) (theatrical) Cuvision (2013) (Paraguay) (theatrical) InterCom (2013) (Hungary) (theatrical) Interfilm Distribution (2013) (Kazakhstan) (theatrical) Manfer Films (2013) (Bolivia) (theatrical) Roadshow Film Distributors (2013) (Australia) (theatrical) Shooting Stars (2013) (United Arab Emirates) (theatrical) Village (2013) (Greece) (theatrical) Warner Bros. Entertainment (2013) (Canada) (theatrical) Warner Bros. (2013) (Argentina) (theatrical) Warner Bros. (2013) (Germany) (theatrical) Warner Bros. (2013) (France) (theatrical) Warner Bros. (2014) (Japan) (theatrical) Warner Bros. (2013) (Netherlands) (theatrical) Warner Bros. (2013) (Singapore) (theatrical) Warner Bros. (2013) (USA) (theatrical) Argentina Video Home (2013) (Argentina) (DVD) Argentina Video Home (2013) (Argentina) (Blu-ray) (DVD) Hollydan Works (2013) (Serbia) (all media) New Line Home Video (2013) (USA) (DVD) New Line Home Video (2013) (USA) (Blu-ray) (DVD) Warner Home Video (2013) (Germany) (DVD) Warner Home Video (2013) (Germany) (Blu-ray) (DVD) Warner Home Video (2014) (Netherlands) (DVD) Warner Home Video (2014) (Netherlands) (Blu-ray) (DVD)a
  • 4. Positioning The film was released on 31st July 2013 which is in summers, during holidays. People would go out to watch movies during this time. The film is rated PG-13 which tells that the target audience for this movie are teenagers and young adult. These age groups would like mystery and drama
  • 5. Circulation Thousand of copies of film were circulated to the cinemas all around the world. The movie was a saturate release, it was shown in almost every cinema, all over the world, especially in United States of America.
  • 6. Marketing Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service
  • 7. Exhibition This is the stage of the industry where you experience the film itself and the area you are likely to be most familiar with. It refers to the place where the film is seen and since the 19BUs, most films that go on general release are seen in multiplex cinemas. These are cinemas with many screens and have facilities designed to make the experience comfortable and enjoyable. Exhibitors pay attention to local marketing, food and drink inside the auditorium, issues about air- conditioning, sound and vision maximization etc.
  • 8. • Exhibition is divided into two sections: • Cinema: The distributor is paid by the cinema for a copy of the film. • Home: The distributor is paid by the company who is selling the film for a copy. • The distributors of Now you see me (depending on the region) were paid for the given copies to the cinemas and the total sales of the Discs, including DVD’s and Blu-Ray’s. • The film was released worldwide so it was played in almost every cinema over the world, specially in U.S and Europe. • The movie’s budget was $75 m and the box office was $351m which means that the movie made a profit of $276m.