Distribution involves marketing and promoting films through trailers, posters, reviews and festivals to build audience awareness. For the film We're The Millers, distribution rights were secured by various companies worldwide like Warner Bros for theatrical release in countries like the US, Canada and Germany. Warner Bros and other companies also distributed the DVD and Blu-ray versions. The film was released in July 2013 during the summer holidays to target teenagers and young adults, and was given a wide theatrical release globally, especially in the US.