Presentation given by David Fleck, Chief Strategy Officer of Disqus, at LiveRamp's RampUp 2017 Conference. Introduction to Disqus's data business, the problems it solves, and description of Disqus partnership with IBM and results.
Harness the Power of Social to Overcome Brand Challengestracx
Learn how real brands struggle with the challenge of bringing a new product to market with previously established brand recognition, and how to harness the power of social media to make the expansion a success.
Contextual Messaging: Beyond the Buzzword - A StrongView and Altimeter Group ...StrongView
Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable.
Brian Solis of Altimeter Group and StrongView's Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it's the next big thing.
Moderated by Altimeter Senior Researcher Jessica Groopman, this is not just another webinar. It's more like a fireside chat. Albeit one that will provide you with a definition, framework and tactics for embracing contextual marketing.
Key Things You Will Learn:
- Market forces making real-time contextual marketing possible
- How to define customer context across multiple dimensions
- How context enables customer centricity
- Best practice examples from major brands
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get all the limelight. We will compare the capabilities of these popular solutions to SharePoint 2010, SharePoint 2013, and SharePoint Online to see where SharePoint falls short. We will also look at several scenarios that illustrate when SharePoint is a good fit as a WCM solution and when to look elsewhere.
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Internet World: Audience Engagement - Tim GriceBranded3
Ecommerce SEO has predominantly been about getting as many products as possible indexed and visible within search engines. In order to perform organically Ecommerce businesses need to think more like publishers, deciding on the best strategies to engage their audience and ensuring they have answers to questions during the consideration process.
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
Harness the Power of Social to Overcome Brand Challengestracx
Learn how real brands struggle with the challenge of bringing a new product to market with previously established brand recognition, and how to harness the power of social media to make the expansion a success.
Contextual Messaging: Beyond the Buzzword - A StrongView and Altimeter Group ...StrongView
Contextual marketing is the latest buzzword among digital marketers, but there is little clarity or consensus on what it is or why it's so valuable.
Brian Solis of Altimeter Group and StrongView's Dave Frankland will set the record straight and share why contextual marketing is more than a buzzword – it's the next big thing.
Moderated by Altimeter Senior Researcher Jessica Groopman, this is not just another webinar. It's more like a fireside chat. Albeit one that will provide you with a definition, framework and tactics for embracing contextual marketing.
Key Things You Will Learn:
- Market forces making real-time contextual marketing possible
- How to define customer context across multiple dimensions
- How context enables customer centricity
- Best practice examples from major brands
Levelling up to the needs of the Marketing Dept. & the BoardroomHotwire
In today’s data driven world, PR must keep pace with the speed of wider business planning and decision making. To feed the right intelligence and insights to the marketing department and up to the board room requires that comms professionals move beyond measurement for self-justification. More than ever data gathered must help to inform present and future strategy rather than provide a rear view mirror on what’s happened. These slides will look at fresh survey data commissioned by Hotwire that addresses how comms professionals are using data today and the critical views of marketing professionals.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Why does SharePoint have such a bad reputation for Web Content Management (WCM)? In this session, we will check out the WCM market leaders like SDL, Sitecore, and Adobe to see why these vendors get all the limelight. We will compare the capabilities of these popular solutions to SharePoint 2010, SharePoint 2013, and SharePoint Online to see where SharePoint falls short. We will also look at several scenarios that illustrate when SharePoint is a good fit as a WCM solution and when to look elsewhere.
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Internet World: Audience Engagement - Tim GriceBranded3
Ecommerce SEO has predominantly been about getting as many products as possible indexed and visible within search engines. In order to perform organically Ecommerce businesses need to think more like publishers, deciding on the best strategies to engage their audience and ensuring they have answers to questions during the consideration process.
Content Marketing: Useful First, Viral Second - Figaro Digital Marketing Conf...timgrice
Tim Grice talks through the recent boom in content marketing services, and how Google has driven much of the demand in the last 2 years. There are many misconceptions around content marketing, people aren't sure how to implement and measure content strategy. The session aims to put an end to myths and give some very clear, actionable advice when working on content marketing activities.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
Bridging The Gap discusses turning social web strategy into effective web design. It emphasizes the importance of transparency, motivating users towards outcomes, and intelligent design that embodies social web principles. Regular data-driven meetings are also key to guide iterative design and ensure the social strategy succeeds. The document provides additional resources on information architecture, design questions, and integrating social practices into web pages and media.
Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Ma...Sage Island
April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.
Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
The webinar discusses how to identify and monitor online competitors using gShift's web presence analytics tools. The agenda includes identifying competitors' keywords, backlinks, social media usage, and site structures to determine who appears consistently in search results. The webinar also discusses leveraging competitors' off-site pages and content in gShift, developing an optimized content strategy to outperform competitors, and taking advantage of special promotions.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and TrustJudith Lewis
I have edited down the conference talk I gave at RD Summit in Brazil so that people can get a taste for what was spoken about. The reason I edited them down was so that those who paid to attend got the biggest benefit and also because some of the slides had sensitive information so were deleted. Want the full version? Check with RD Summit for their video packages!
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
Figaro Search Seminar: Winning the First Moment of Truth - Stephen KenwrightBranded3
This document discusses various factors that impact the success of websites such as popularity, authority, relevance, freshness, engagement, user experience design, content quality, and structure. It suggests that while popularity and authority are important, the most important factor is a website's usability and ability to help users easily find what they want. The document promotes prioritizing the user experience over flashy design or link building.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Social media is now the number one driver of referral traffic to websites, accounting for 31.24% of all referrals as of December 2014. The document provides information on popular social media platforms such as Facebook, Twitter, LinkedIn and Google+, including key user statistics. It offers tips for small businesses on using social media for branding, marketing and generating leads, highlighting the importance of understanding each platform's etiquette and posting engaging content such as photos and videos to attract customers.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Kavita Jain is a digital marketer and consultant who has worked with clients like Singapore Government and large multinational companies. She is active on LinkedIn, Facebook, and Twitter. The document discusses the modern digital marketing landscape and provides tips for social media marketing best practices. It emphasizes the importance of understanding analytics, choosing the right tools and platforms, consistent branding, and engaging users through shared stories.
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldJulia Grosman
The document discusses how marketers can prepare for and succeed with voice search, which will account for over 50% of searches by 2020. It provides 5 key ways: 1) Tune into customers' needs and purchase intent; 2) Use conversational language in content; 3) Ask and answer questions customers may have; 4) Manage structured data on websites; 5) Focus on local SEO like Google Business profiles and location-based keywords. Voice search will be more common as devices like smart speakers proliferate, so marketers must adapt strategies to be found and understood through voice.
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
Social media analytics powered by data scienceNavin Manaswi
The document discusses social media analytics using big data and data science. It begins by defining social media and its importance for businesses, as well as big data analytics. It then explains how data science can be leveraged in social media analytics to gain powerful insights through techniques like sentiment analysis, social network analysis, and identifying top influencers. Specific use cases are presented for industries like finance and opportunities discussed for applying these techniques globally. Examples are provided of analyzing social media data for companies like banks and Legoland park.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content...Search Engine Journal
Event: SEJ Summit London Hosted by Searchmetrics
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.
Bridging The Gap discusses turning social web strategy into effective web design. It emphasizes the importance of transparency, motivating users towards outcomes, and intelligent design that embodies social web principles. Regular data-driven meetings are also key to guide iterative design and ensure the social strategy succeeds. The document provides additional resources on information architecture, design questions, and integrating social practices into web pages and media.
Wilmington Area Hospitality Association - WAHA 2018 april luncheon Digital Ma...Sage Island
April 11, 2018 - WAHA Luncheon at one of the newer Breweries in Wilmington Area- Waterman's Brewing! Our topic is not one to miss...Mike Duncan of Sage Island will discuss Digital Marketing! We believe this topic is highly-relatable to any of our members and are excited to learn more about how digital marketing can grow our member's business and Wilmington's Hospitality/Tourism Industry as a whole.
Event: SEJ Summit London Hosted By Searchmetrics
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.
The webinar discusses how to identify and monitor online competitors using gShift's web presence analytics tools. The agenda includes identifying competitors' keywords, backlinks, social media usage, and site structures to determine who appears consistently in search results. The webinar also discusses leveraging competitors' off-site pages and content in gShift, developing an optimized content strategy to outperform competitors, and taking advantage of special promotions.
How a white labeled social media solution helps agencies growSendible
Learn about white labeling the Sendible social media management tool. Discover why leading agencies all over the world are choosing a fully branded white label social media management solution. Understand how it can substantially grow your business, help you to stand out from your competitors, impress your clients and create a new revenue stream.
#RDSummit - 7 Advanced Techniques for Building a Domain with Authority and TrustJudith Lewis
I have edited down the conference talk I gave at RD Summit in Brazil so that people can get a taste for what was spoken about. The reason I edited them down was so that those who paid to attend got the biggest benefit and also because some of the slides had sensitive information so were deleted. Want the full version? Check with RD Summit for their video packages!
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Using Influencer Marketing to Drive Measurable Off-Site Content EngagementgShift
Influencer Marketing is quickly becoming one of the most popular strategies in the marketing mix of many organizations. Digital marketers are realizing the potential off-site reach of using influencers, but often lack full insight into the performance, engagement and impact on their own web presence. Learn how to drive engagement with off-site content through influencer marketing, while maintaining the same level of reporting on metrics you have for all other areas of your marketing strategy.
Figaro Search Seminar: Winning the First Moment of Truth - Stephen KenwrightBranded3
This document discusses various factors that impact the success of websites such as popularity, authority, relevance, freshness, engagement, user experience design, content quality, and structure. It suggests that while popularity and authority are important, the most important factor is a website's usability and ability to help users easily find what they want. The document promotes prioritizing the user experience over flashy design or link building.
Rishabh Dev, Managing Director at Mapplinks & Mapplinks Academy tells you how to generate leads from social media.
In this webinar, you’ll learn: -
• Lead generation from social media without advertising.
• Unconventional digital channels for lead generation.
• Growth hacking social media channels to generate leads.
Social media is now the number one driver of referral traffic to websites, accounting for 31.24% of all referrals as of December 2014. The document provides information on popular social media platforms such as Facebook, Twitter, LinkedIn and Google+, including key user statistics. It offers tips for small businesses on using social media for branding, marketing and generating leads, highlighting the importance of understanding each platform's etiquette and posting engaging content such as photos and videos to attract customers.
Lissa Duty tells us how big brands can handle fires, as well as the importance of setting a social media policy, at SEJ Summit Dallas 2015.
Summary: Large business entities can have multiple product lines, marketing groups and a global presence. Lissa shows us how to use social media to enhance and drive cross-department initiatives such as customer support, acquisition and marketing. Lissa Duty VP of Community Management at Advice Interactive
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Kavita Jain is a digital marketer and consultant who has worked with clients like Singapore Government and large multinational companies. She is active on LinkedIn, Facebook, and Twitter. The document discusses the modern digital marketing landscape and provides tips for social media marketing best practices. It emphasizes the importance of understanding analytics, choosing the right tools and platforms, consistent branding, and engaging users through shared stories.
Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless WorldJulia Grosman
The document discusses how marketers can prepare for and succeed with voice search, which will account for over 50% of searches by 2020. It provides 5 key ways: 1) Tune into customers' needs and purchase intent; 2) Use conversational language in content; 3) Ask and answer questions customers may have; 4) Manage structured data on websites; 5) Focus on local SEO like Google Business profiles and location-based keywords. Voice search will be more common as devices like smart speakers proliferate, so marketers must adapt strategies to be found and understood through voice.
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Objective Social Media/ SEO Needs and Opportunities Assessment delivered at MassTLC on September 27, 2011.
- Where are digital conversations happening that are influencing our target buyers for CRM data integration services and products?
- Who are the people who drive the digital conversations?
Social media analytics powered by data scienceNavin Manaswi
The document discusses social media analytics using big data and data science. It begins by defining social media and its importance for businesses, as well as big data analytics. It then explains how data science can be leveraged in social media analytics to gain powerful insights through techniques like sentiment analysis, social network analysis, and identifying top influencers. Specific use cases are presented for industries like finance and opportunities discussed for applying these techniques globally. Examples are provided of analyzing social media data for companies like banks and Legoland park.
How To Prepare For The Future Of SearchCharlene Li
The document discusses how search strategies need to shift their focus from keywords to people as social networks become more integral to search. It recommends focusing on building relationships rather than technologies, getting user data integrated across online and offline behaviors, and being prepared to engage users directly through social platforms and relinquish some control. The future of search will be driven by understanding user intent through social connections and context like location, time, and relationships.
In today’s dynamic business landscape, AI has emerged as a game-changing force, offering marketers unparalleled opportunities to enhance customer engagement, optimize campaigns, and drive meaningful growth. Join us as Isabelle uncovers the true value of AI in marketing and the key factors for successful AI adoption. Move beyond the buzz to discover smarter content creation, advanced segmentation, and automation.
Key Takeaways:
1. Learn about micro segmentation. AI can help and be a multiplier effect in world where micro-segmentation and hyper-personalization will become the norm.2. How to use Generative AI: Crafting tailor-made content for each user segment, ensuring the message feels authentic and natural.3. Understanding the customer journey, analyzing touch points to predict behavior in a multidimensional world.
The communications landscape has changed. In the past, it was about pushing communications through channels such as the media and social. Today, it’s about understanding the target audiences at a much more granular level, understanding what type of content they engage with, which media and channels they consume it within, when and how they experience it, and how to measure and manage its effectiveness.
This document discusses a new data analytics platform called Frakture that aims to help organizations better integrate, analyze, and take action on data from multiple sources. It highlights challenges like aggregating different data sources, a shortage of analytics skills, and lack of tools to turn insights into engagement. Frakture is building bots to ingest data from various channels into a segmentation engine with interactive interfaces. This will allow agencies to more easily see analytics, save time pulling together reports, and prove their methods increase ROI for clients. Frakture is targeting its launch for late summer 2013.
A little presentation on the basics of social media monitoring, using Radian 6, Technorati and Google Blog search, as well as some useful info about how we at Ogilvy approach Social Media
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeCasey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, Digital PR pro Casey Knox explores real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
This document discusses web analytics tools and dashboards. It begins by acknowledging the importance of understanding your current measurement framework and goals before implementing tools. It then provides examples of different analytics tools categorized by level of expertise, as well as common features and metrics tracked. The document emphasizes focusing measurement on metrics that are directly tied to business objectives and goals. It also notes that the ideal dashboard may not be attainable and each company's needs are unique. The overall message is that strategy is more important than any individual tool, and analytics should drive business decisions.
Big Data, Big Opportunity: Making Sense of Big Data for PRCision
Big Data creates big brand-building opportunities. Do you know how to use it effectively? It’s as easy as tapping into social media intelligence and doesn’t require an additional investment in IT resources.
Heidi Sullivan of Cision and Mike Maziarka of Visible Technologies explore the basics of Big Data and how to leverage it to positively impact your brand.
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
"Empathy Behind the Algorithms" by Chris Corak - Now What? Conference 2017Blend Interactive
This document discusses creating search engine optimization (SEO) strategies that are people-driven by understanding user intent. It outlines a 4-step process for human-centered SEO: 1) understand search intent through keyword research and analytics; 2) improve tools, features and navigation based on intent; 3) make content more helpful by answering questions and satisfying passive intent; and 4) use smart metadata and markup like titles, descriptions and structured data. The goal is to cater search results to what users want by understanding their intent and improving the overall experience.
This document discusses the challenges organizations face in harnessing data from multiple sources and channels to improve marketing and engagement. It introduces Frakture, a company that uses "bots" - automated programs and scripts - to help organizations overcome issues like a lack of data integration, expertise in different channels, and time constraints. The bots can perform tasks like data loading, analysis, social media monitoring, and integration with existing systems. This allows organizations to better analyze data, personalize outreach, and prove the ROI of their marketing efforts. Frakture is targeting companies with over $1M in marketing budgets that market across several channels and have analytics capabilities.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
Webinar: Know Where, Why, What: Big Data’s Role In Predictive And Location A...G3 Communications
Retailers face a series of challenges every day, including volatile economic conditions, rapidly advancing technology and keeping pace with increasingly connected and demanding consumers.
In an age in which loyalty often has been severely damaged and consumers expect more from their shopping experiences, two technology trends have emerged to help retailers increase value and revenues, and most importantly, create more relevant interactions.
Big Data, coupled with predictive and location analytics, can enable retailers to deliver the right products and prices to consumers at the right place and time.
Social business intelligence assessing the major Social Media Monitoring tooliGo2 Pty Ltd
This document summarizes a webinar on assessing major social media monitoring tools. It discusses the differences between social media management and monitoring tools, key considerations for monitoring tools, and provides a review of the top 10 monitoring tools, including Sysomos, Radian 6, Alterian SM2, and free monitoring options. The summary focuses on the challenges of using sentiment analysis and turning monitoring data into useful insights.
Similar to Disqus RampUp Personalization Presentation (20)
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
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9. Audience data can deliver personalized
experiences in real-time, on the open web.
Hypothesis
10. Proving the Concept
THINK Marketing Pilot
CTR - does Disqus data improve CTR?
Scale - does Disqus have sufficient
scale?
11. Rich Signal at the Long Tail
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