1. SITUATION
Ernest Packaging Solutions produced
a web video about a cardboard
surfboard that they built. Although
they had previously made several
fun and engaging videos, none had
garnered many views. Their most
successful video had approximately
5,300 views, and their second most
popular video had only 2,000 views.
SOLUTION
Raidious crafted and executed a paid distribution strategy that targeted the people
who were most likely to be interested in the surfboard video and need Ernest’s
services. We put the majority of our resources into YouTube—targeting people
looking for surf-related videos and packaging/paper-related videos.
6XTHE NUMBER OF VIEWS
OF THEIR SECOND
MOST POPULAR VIDEO.
RESULTS
30,000
VIEWS
IN LESS THAN 3 MONTHS
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46143 • 317-203-9807 • raidious.com
USE CASE: ERNEST PACKAGING
Surfboard video catches waves of viewers
with strategic distribution