These slides are made as a part of Marketing Internship under Prof. Sameer Mathur, IIM Lucknow

1. A Journey into disney
Its a small world………...
Mini Case
Study

2. Founders
Walt Disney, Roy Disney
In 1923

3. Vision and
Mission
Leading providers of
Entertainment
Create Magical Moments
Introduced the Mickey Mouse
.

4. Then....
Black and white animated
cartoons
Theme Parks, Feature films,
Television Networks, Theatre
Productions, Consumer
Products
Now....

5. Success Of
Disney
High Quality
Reasonable Price
Continuous Feedback
Customer Satisfaction
No near Alternatives

6. WALT DISNEY STUDIOS
PARKS AND RESORTS
MEDIA NETWORKS
INTERACTIVE MEDIA
CONSUMER PRODUCTS
5 BUSINESS SEGMENTS

7. THE WALT DISNEY STUDIO
Creates Films, Records
Labels and Theatrical
Performances
Corporate Headquarters:
Burbank, California, United
States

8. Films
First Full length animated
film: Snow White And The
Seven Dwarfs
Other Classics: Pinocchio,
Bambi, Cinderella, Peter
Pan,etc

9. PARKS AND RESORTS
Focuses on Disney’s 11 Theme Parks,
Cruise Lines and other Travel
Related Assets

12. CONSUMER PRODUCTS
Sells all Disney Branded Products

13. MOTIVATION
Quality Entertainment
Spend Time with
Family and Friends

14. GREATEST CHALLENGE

15. CONNECTING WITH CUSTOMERS
Uses Innovative
Ways
Podcasts TV Shows
Releases Ongoing
News and Interviews

16. USAGE OF SOCIAL MEDIA
Excites
customers
with timely
updates
Tries to
connect
emotionally

17. CONSUMERS WITH DISNEY
Consumers spend 13
billion hours
“immersed” with Disney
Brand each year
10 billion hours watching
programs on Disney
channel

18. What are the risks and benefits of
expanding the Disney Brand in new ways?
Risks:
Maintaining its legacy
Adjusting to changing markets
Keep up and maintain
consumers’ trust

19. Benefits:
Brand Image rises
Reach more consumers
Maintaining existing
consumers
Economic Turnover increases

20. SUMMARY

21. DISCLAIMER
Created by S Ashish Reddy, IIT Hyderabad, during a marketing
internship by Prof. Sameer Mathur, IIM Lucknow.