I hosted a Brand Clinic for New Factory in Tampere, Finland. They are a startup accelerator and the audience consisted mostly of teams in the accelerator programme.
Brand Building in a Digital World - Digital Summit Minneapolis 2018Craig Pladson
This document discusses modern approaches to brand building in a digital world. It emphasizes the importance of consumer empathy, marketing experiences outside of products, and focusing on business fundamentals and digital experiences. It also stresses that strategy is ongoing while tactics may change, and that brands must avoid impermanence by grounding their purpose in how their values overlap with consumers.
It is a huge mistake to neglect quality in favour of quantity. This presentation explores what quality is and why it is a critical part of your marketing success. Easy access to cheap resources has flooded our information space with low quality marketing content. This is not necessarily a bad thing because it offers you the opportunity to stand out from the noise. People crave quality content. Give it to them.
This document outlines the key points that will be covered in a 60 minute presentation on character branding. It discusses common branding misconceptions and problems companies face related to branding. The real purposes of brands are identified as to identify, differentiate, and build value. Successful brands are defined as having purpose, always changing but never wavering, and helping buyers make quick decisions. The six traits of successful brands that will be covered are belief in themselves, audience understanding, role identification, aspiration delivery, congruence of tactics, and kindling a community.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Creativity is essential in everyday life for solving problems and driving development. To convince managers of this, they need a strong experience to make them realize their own need for creativity. The proposed plan is to blindfold high-level managers, drop them in an unfamiliar place with no money, and have them use creative thinking to find their way back. This experiential approach aims to prove the need for creativity through their own experience.
Stop Chasing Authenticity. Start Chasing Character. (Presentation Teaser)Kelton Global
The document discusses how chasing authenticity alone is not enough for brands and can backfire, as consumers see through inauthentic claims. Instead, brands should focus on building character through having a true sense of who they are and what they stand for. Developing character allows brands to adapt while maintaining integrity and builds lasting customer relationships through internally consistent branding.
The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.
Brand Building in a Digital World - Digital Summit Minneapolis 2018Craig Pladson
This document discusses modern approaches to brand building in a digital world. It emphasizes the importance of consumer empathy, marketing experiences outside of products, and focusing on business fundamentals and digital experiences. It also stresses that strategy is ongoing while tactics may change, and that brands must avoid impermanence by grounding their purpose in how their values overlap with consumers.
It is a huge mistake to neglect quality in favour of quantity. This presentation explores what quality is and why it is a critical part of your marketing success. Easy access to cheap resources has flooded our information space with low quality marketing content. This is not necessarily a bad thing because it offers you the opportunity to stand out from the noise. People crave quality content. Give it to them.
This document outlines the key points that will be covered in a 60 minute presentation on character branding. It discusses common branding misconceptions and problems companies face related to branding. The real purposes of brands are identified as to identify, differentiate, and build value. Successful brands are defined as having purpose, always changing but never wavering, and helping buyers make quick decisions. The six traits of successful brands that will be covered are belief in themselves, audience understanding, role identification, aspiration delivery, congruence of tactics, and kindling a community.
Characters have a clever formula that gets them though the door where other marketing tactics might not do so well. Find out what this formula is and how it can benefit your company
Creativity is essential in everyday life for solving problems and driving development. To convince managers of this, they need a strong experience to make them realize their own need for creativity. The proposed plan is to blindfold high-level managers, drop them in an unfamiliar place with no money, and have them use creative thinking to find their way back. This experiential approach aims to prove the need for creativity through their own experience.
Stop Chasing Authenticity. Start Chasing Character. (Presentation Teaser)Kelton Global
The document discusses how chasing authenticity alone is not enough for brands and can backfire, as consumers see through inauthentic claims. Instead, brands should focus on building character through having a true sense of who they are and what they stand for. Developing character allows brands to adapt while maintaining integrity and builds lasting customer relationships through internally consistent branding.
The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.
Customer Centricity at the Associate Level - Theo Christ Saks Fifth AvenueRaymark
Presentation given by Theo Christ from Saks Fifth Avenue at the Retailers, Listen Up! luncheon on the importance of adopting a customer-centric approach at the associate level.
10 Sales Tips for Early Stage EntrepreneursVibrant Future
The document provides 10 sales tips for early stage entrepreneurs. The tips include: (1) treating the development of your idea as an ongoing sales process; (2) focusing on demonstrating the value proposition of your idea; (3) considering your idea from the customer's perspective; (4) practicing pitching your idea effectively; (5) using customer validation to pre-sell your idea; (6) investing some time in prospecting for potential customers; (7) building personal trust and recognition as an expert; (8) tapping into passion when discussing your idea; (9) incorporating promotion into the development of your idea; and (10) considering how to easily package and communicate your idea or offer.
The document provides tips for ensuring an agency provides their best creative work. It recommends starting with great insights gained from observing targets in their natural environments. It also suggests showing creative briefs to colleagues and consumers for feedback, and ensuring briefs are concise yet allow for multiple strong execution ideas linked back to the core brand positioning. The key is great creative briefs that inspire with their content rather than just being an assignment.
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
This document provides tips for attracting clients by focusing on building your brand and marketing magnetism rather than constantly chasing after business. It recommends developing a clear "biz-umbrella" that helps potential clients understand who you are, what you do, and why you do it. The key is to attract business to you by making it easy for clients to understand your value rather than exhausting yourself trying to convince others.
This unit allows students to work in teams to identify a social problem and develop a business idea to address it. Students will learn entrepreneurial skills, design thinking, and lean startup methodology to create a prototype pitch for investors. The course is meant to give students real-world experience working with mentors from industry on developing solutions to make a positive impact through social enterprise.
This unit allows students to work in teams to identify a social problem and develop a business idea to address it. Students will learn entrepreneurial skills, design thinking, and lean startup methodology to create a prototype pitch for investors. The course is meant to give students real-world experience working with mentors from industry on developing solutions to make a positive impact through social enterprise.
This document provides tips for growing a business by shifting from a focus on selling to a focus on serving clients. The key points are:
1) Business owners should change their attitude from selling to serving clients by thinking about sharing their talents and helping others rather than just making a sale.
2) Representatives should focus on listening to clients, understanding their needs, providing solutions even if it's not a direct sale, and putting the client's interests first over making a sale.
3) Representatives can become "rainmakers" by doing research on their target clients and industries, networking genuinely to help others rather than just make sales, and setting daily goals to have conversations and provide value to potential clients.
Enough Said is a creative agency that believes in clear, honest communication without unnecessary words or jargon. They have award-winning writers, designers, and strategists who can develop powerful brand strategies and product concepts. Their goal is to deliver top-tier work directly to clients in a cost-effective way without bureaucratic overhead.
Enough Said is a creative agency that believes in clear, honest communication without unnecessary words or jargon. They have award-winning writers, designers, and strategists who can develop powerful brand strategies and product concepts. Their goal is to deliver top-tier work directly to clients in a cost-effective way without bureaucratic overhead.
This document provides key questions to consider when branding a startup. It asks questions about passion, expertise, competitors, customer needs, target audience, branding attributes, logo, colors, and more. It then introduces Creatives That Work, a branding and marketing agency that can help answer these questions and develop a cohesive brand strategy through research, creativity, and technology. Their services include startup branding, event branding, personal branding, and marketing communications.
This document discusses developing a personal brand for career success in travel management. It provides guidance on defining one's personal brand, which involves identifying the qualities and characteristics that represent who someone is and how they are recognized. Building a personal brand is important for career advancement, especially with social media allowing more visibility. The document offers tips for developing a personal brand, including finding one's story, being authentic, and seeking to understand others. It also provides examples of principles and philosophies to embrace.
Make a Wave - Branding Intro webinar - PatchworkPresentOgunte CIC
Our guest Olivia Knight, CEO of Patchwork Present on our latest Make a Wave Webinar went over all the crucial stuff that sums up your brand identity - your beliefs, your purpose, your product and what makes you different.
She encouraged the participants to "Not think too hard and stay succinct, really, really succinct.... and "Just be true, simple and human".
Here's the exercise she encouraged the Make a Wave fellows to go through, answering
WHY, WHO, then HOW and WHAT, about their business.
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
The document summarizes a training on "Helpful Marketing" by Kevin Dewalt in Singapore on 2/11/2014. The training teaches entrepreneurs to get customers to find them by proving they can help customers solve problems through helpful content like blogs, newsletters, and webinars. It provides an example of writing helpful content for a target persona named "Dave," an entrepreneur living in Kansas, by addressing his question in an engaging conversational style rather than a boring informational one. The training stresses writing content that customers will immediately find useful and then getting others to read it by asking people in their network for advice on the content.
The document summarizes advice for creating effective case studies from Susan Credle, CEO of Leo Burnett. The key points are:
1) Credle believes case studies have become a distraction in the industry and that brilliant work should not need to rely on case studies.
2) The document provides advice across three stages - Consider, Collect, Create - for developing innovative and impactful case studies that showcase work and ideas.
3) It emphasizes focusing on new ideas, understanding the client and category, collecting relevant data and insights, and telling a simple and compelling story within the case study.
The document provides 7 tips for creating a great stall display at a craft fair or market. The tips are to create a welcoming display that highlights products, prepare in advance, keep the display less cluttered with enough space between items, choose a theme to focus the display, vary the height of items and use of props, clearly price all items but discreetly, and promote the business brand through signage or matching online presence. Props and examples of display items that could be used at home like ladders, boxes, and mannequin heads are also mentioned.
Presentation abstracted from my essay in the AGE OF CONVERSATION book.
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
Learn much more at: AgeOfConversation.com
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Customer Centricity at the Associate Level - Theo Christ Saks Fifth AvenueRaymark
Presentation given by Theo Christ from Saks Fifth Avenue at the Retailers, Listen Up! luncheon on the importance of adopting a customer-centric approach at the associate level.
10 Sales Tips for Early Stage EntrepreneursVibrant Future
The document provides 10 sales tips for early stage entrepreneurs. The tips include: (1) treating the development of your idea as an ongoing sales process; (2) focusing on demonstrating the value proposition of your idea; (3) considering your idea from the customer's perspective; (4) practicing pitching your idea effectively; (5) using customer validation to pre-sell your idea; (6) investing some time in prospecting for potential customers; (7) building personal trust and recognition as an expert; (8) tapping into passion when discussing your idea; (9) incorporating promotion into the development of your idea; and (10) considering how to easily package and communicate your idea or offer.
The document provides tips for ensuring an agency provides their best creative work. It recommends starting with great insights gained from observing targets in their natural environments. It also suggests showing creative briefs to colleagues and consumers for feedback, and ensuring briefs are concise yet allow for multiple strong execution ideas linked back to the core brand positioning. The key is great creative briefs that inspire with their content rather than just being an assignment.
Stop Marketing, Start Helping! is a personal business manifesto.
It's also a call to arms for those who are in the business of helping others. Many people get caught up in the idea of "Marketing", moving further and further away from why they started doing what they're doing. It also moves them away from what's really important - and what actually works.
Instead of trying to convince others, I argue that by helping others you become someone who others know, like, trust and will work with.
It requires a leap of faith, but it has worked for my business and for many people who have worked with me.
I'd love to hear your views on this simple, helpful idea!
Rob Abbey
www.robabbey.com
This document provides tips for attracting clients by focusing on building your brand and marketing magnetism rather than constantly chasing after business. It recommends developing a clear "biz-umbrella" that helps potential clients understand who you are, what you do, and why you do it. The key is to attract business to you by making it easy for clients to understand your value rather than exhausting yourself trying to convince others.
This unit allows students to work in teams to identify a social problem and develop a business idea to address it. Students will learn entrepreneurial skills, design thinking, and lean startup methodology to create a prototype pitch for investors. The course is meant to give students real-world experience working with mentors from industry on developing solutions to make a positive impact through social enterprise.
This unit allows students to work in teams to identify a social problem and develop a business idea to address it. Students will learn entrepreneurial skills, design thinking, and lean startup methodology to create a prototype pitch for investors. The course is meant to give students real-world experience working with mentors from industry on developing solutions to make a positive impact through social enterprise.
This document provides tips for growing a business by shifting from a focus on selling to a focus on serving clients. The key points are:
1) Business owners should change their attitude from selling to serving clients by thinking about sharing their talents and helping others rather than just making a sale.
2) Representatives should focus on listening to clients, understanding their needs, providing solutions even if it's not a direct sale, and putting the client's interests first over making a sale.
3) Representatives can become "rainmakers" by doing research on their target clients and industries, networking genuinely to help others rather than just make sales, and setting daily goals to have conversations and provide value to potential clients.
Enough Said is a creative agency that believes in clear, honest communication without unnecessary words or jargon. They have award-winning writers, designers, and strategists who can develop powerful brand strategies and product concepts. Their goal is to deliver top-tier work directly to clients in a cost-effective way without bureaucratic overhead.
Enough Said is a creative agency that believes in clear, honest communication without unnecessary words or jargon. They have award-winning writers, designers, and strategists who can develop powerful brand strategies and product concepts. Their goal is to deliver top-tier work directly to clients in a cost-effective way without bureaucratic overhead.
This document provides key questions to consider when branding a startup. It asks questions about passion, expertise, competitors, customer needs, target audience, branding attributes, logo, colors, and more. It then introduces Creatives That Work, a branding and marketing agency that can help answer these questions and develop a cohesive brand strategy through research, creativity, and technology. Their services include startup branding, event branding, personal branding, and marketing communications.
This document discusses developing a personal brand for career success in travel management. It provides guidance on defining one's personal brand, which involves identifying the qualities and characteristics that represent who someone is and how they are recognized. Building a personal brand is important for career advancement, especially with social media allowing more visibility. The document offers tips for developing a personal brand, including finding one's story, being authentic, and seeking to understand others. It also provides examples of principles and philosophies to embrace.
Make a Wave - Branding Intro webinar - PatchworkPresentOgunte CIC
Our guest Olivia Knight, CEO of Patchwork Present on our latest Make a Wave Webinar went over all the crucial stuff that sums up your brand identity - your beliefs, your purpose, your product and what makes you different.
She encouraged the participants to "Not think too hard and stay succinct, really, really succinct.... and "Just be true, simple and human".
Here's the exercise she encouraged the Make a Wave fellows to go through, answering
WHY, WHO, then HOW and WHAT, about their business.
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
The document summarizes a training on "Helpful Marketing" by Kevin Dewalt in Singapore on 2/11/2014. The training teaches entrepreneurs to get customers to find them by proving they can help customers solve problems through helpful content like blogs, newsletters, and webinars. It provides an example of writing helpful content for a target persona named "Dave," an entrepreneur living in Kansas, by addressing his question in an engaging conversational style rather than a boring informational one. The training stresses writing content that customers will immediately find useful and then getting others to read it by asking people in their network for advice on the content.
The document summarizes advice for creating effective case studies from Susan Credle, CEO of Leo Burnett. The key points are:
1) Credle believes case studies have become a distraction in the industry and that brilliant work should not need to rely on case studies.
2) The document provides advice across three stages - Consider, Collect, Create - for developing innovative and impactful case studies that showcase work and ideas.
3) It emphasizes focusing on new ideas, understanding the client and category, collecting relevant data and insights, and telling a simple and compelling story within the case study.
The document provides 7 tips for creating a great stall display at a craft fair or market. The tips are to create a welcoming display that highlights products, prepare in advance, keep the display less cluttered with enough space between items, choose a theme to focus the display, vary the height of items and use of props, clearly price all items but discreetly, and promote the business brand through signage or matching online presence. Props and examples of display items that could be used at home like ladders, boxes, and mannequin heads are also mentioned.
Presentation abstracted from my essay in the AGE OF CONVERSATION book.
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
Learn much more at: AgeOfConversation.com
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.