SlideShare a Scribd company logo
New Factory
December 2017
@amuranen
Brand Clinic
Crafting
meaningful
brand
experiences
pixels.fi
Discovering
your brand
identity
What is 

a brand?
“A brand is a persons
gut feeling about a
product, service, or
organisation.”
Marty Neumeier
Finding
your
why
What?
How?
Why?
Brands are
human
If your
brand was
a person…
A Visual
Identity can
make all the
difference
A great
brand
deserves a
great story
Start

with the
basics
Finding
your
why
What?
How?
Why?
20-year
roadmap
Now 2037
If your
brand was
a person…
Benchmark
Modern
Expressive
Reserved
Classic
Get in touch: antero@pixels.fi / @amuranen
Have fun
exploring!

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