The document provides 7 tips for creating a great stall display at a craft fair or market. The tips are to create a welcoming display that highlights products, prepare in advance, keep the display less cluttered with enough space between items, choose a theme to focus the display, vary the height of items and use of props, clearly price all items but discreetly, and promote the business brand through signage or matching online presence. Props and examples of display items that could be used at home like ladders, boxes, and mannequin heads are also mentioned.

1. 7 Tips for a Great Stall

2. Stall Display
Your stall should be a welcoming and inviting space for people
to be drawn to.
A display should compliment and highlight your work. You
should consider the overall impression you are giving to
potential customers.

3. Prepare in advance
If you have spent time and effort creating beautiful handmade
items for sale, allow enough time to plan your display and do
justice to your hard work.

4. Less is more
Make it eye catching and easy for your customers to see
everything and not over accessorised or cluttered.
Make items clearly visible, keep it full of product but balanced
so that there is just enough product out at once.

5. Less is more
Too much choice can overwhelm some buyers.
If you have multiples of items, put out three or four and asking
people if they’d like to see another size/colour.
Make products accessible so they can look at them themselves
and try on, or have a closer look.
A mirror is a jewellery seller’s must have product.

6. Theme
Picking a theme will help to focus your ideas and simplify your
display.
The theme should compliment your items, not outshine them.

7. Height
Eye level! then below and above.
Use different levels to maximise your space and make it more
interesting.

8. Props / Context
Use props to display and enhance your items to indicate how to
use them and who might use them. This also give height.
Jewelry often looks great hanging from mannequins and ring
displays.
Show how the product is worn, wear one yourself!

9. Price
People don’t want to keep asking you how much something is.
Price all items clearly but discreetly either on the product or
on a price list displayed.
Beautiful labels will add to your overall presentation, shabby
labels will detract from it.

10. Branding
You want people to remember your stall but also your
company name. It’s important to display a banner or sign on
your display.
Try to match this with your website or craft blog if you can to
unify your brand.

11. Some ideas for display items you might have at home:
• small ladders
• covered boxes to raise items up at the back
• mannequin heads for hair accessories
• an apron for badges
• baskets or old tins to house rolls of material or other objects
• a small child’s chair to seat a large doll
• small suitcases to stack toys or other stuffed items
• cake plates to house smaller items
• material in a frame with batting to hold earrings
• Birdcages
• Coat racks for hats, scarves or other things