Ross Hugessen

Toronto, Canada Area Canada

Vice President at Ipsos

Advertising / Marketing / PR

Ross’s passion is building great brands. Through the development of excellent client partnerships, and his expertise in brand and advertising assessment, Ross works collaboratively with clients to maximize their brands’ potential. As a global client insight leader, his primary responsibilities include leading and directing a team of consultants and researchers on multi-country brand and advertising studies and to help them build their brands' equity through optimized communications. Previously, Ross has spent his career as a marketer of some of the best known and respected Canadian and global brands, and served as an active member of the Global Brand Council for a Fortune 200 company t