Young Lions Czech Republic 2018 Media category - Team 11

1. You cannot live without creativity
Creativity is used in
everyday life for solving
problems.
Creativity is needed for
development.

2. TG: Hard working,
wealthy, busy, can afford
extraordinary things.
We need to get them
out of their comfort
zone and raise
strong emotions.
The strongest emotions can be based
only on via own experience.
We will give them
strong experience of
creativity.

3. Let´s make them need creativity in real life.
Marketing Director CFO CEO
Not effective to reach them through standard media channels.

4. Direct mail „Are you creative?“
Let´s have a meeting.
small box
(front side) (reverse side)
scarf
Without creativity
it is like you were
blind.
invitation card

5. Plan a meeting Use a scarf to
make them blind
Take them out
Drop them in the strange
place with no funds
Make them to use
creative thinking to…
…Get back
Experincing the creativity

6. We present studies from their sector and researches to make
them realise creativity brings success.
We create a video of their journey to show them how creative
they were.
Supporting the decision

7. Direct mail „You are creative“
small box scarf
You are creative.
Now, you can
understand it.
card videotape with experience

8. The benefits
Proof the need of creativity by own experience
Emotional support
Rational support
Straight connection between creative agency and
management

9. Problem
Managers do not understand
the value of creativity
Message
You cannot live without creativity
How
Strong experience
Solution
Making creativity need