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Make a Wave - Branding Intro webinar - PatchworkPresent
The document provides a guide on how to succinctly describe a business by answering key questions about its purpose, target audience, and unique value proposition. It emphasizes the importance of simplicity and authenticity in defining brand identity, suggesting formats like 'x meets y' and informal explanations. The core message revolves around creativity and community support, likening the business model to a patchwork that combines various contributions.
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Make a Wave - Branding Intro webinar - PatchworkPresent
- 3. Why ? Who ? How ? What ?
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- 12. Sum up your business… • In a sentence • As an X meets Y • To your Nan • On your t-‐shirt • As a tweet
- 13. Patchwork Present brand idenBty summary (then answer these quesBons for your own business!) How do you sum up the product or service? CollecBve, creaBve, giving. Why would people use it? To fund one thing they want. Who is it for? People with more imaginaBon than money How does it work? Like a patchwork -‐ piece by piece Sum up your purpose? What are you for or what are you against? Want not Waste. How would you describe what you do to your Nan? A whip round. How would you describe it using 'X meets Y' li@ pitch speak? JustGiving meets Pinterest.
- 14. This is all the crucial stuff that sums up your brand idenBty -‐ your beliefs, your purpose, your product and what makes you different. Don't think too hard and don't craT it. Just be true, simple and human
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