Make a Wave - Branding Intro webinar - PatchworkPresent
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Our guest Olivia Knight, CEO of Patchwork Present on our latest Make a Wave Webinar went over all the crucial stuff that sums up your brand identity - your beliefs, your purpose, your product and what makes you different. She encouraged the participants to "Not think too hard and stay succinct, really, really succinct.... and "Just be true, simple and human". Here's the exercise she encouraged the Make a Wave fellows to go through, answering WHY, WHO, then HOW and WHAT, about their business.
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- 3. Why ? Who ? How ? What ?
- 4. WHY?
- 6. WHAT?
- 8. HOW?
- 10. WHO?
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