The document discusses the shift towards digital information access in the context of the 'Google Generation', emphasizing the impact of technology on library services and the necessity for libraries to adapt to new user behaviors. It highlights the emergence of new business models and the rise of online platforms like Google and Amazon, which disrupt traditional library methodologies. Additionally, it explores how libraries can leverage web 2.0 tools and data to enhance user experience and maintain relevance in a rapidly changing information landscape.

1. Discovering Library 2.0- Library services for the Google Generation SCONUL Conference June 2008 Ken Chad Ken Chad Consulting Ltd [email_address] Tel: +44 (0)7788 727 845 www.kenchadconsulting.com David Kay Sero [email_address] uk Tel: +44 (0)845 111 4122 www.sero.co.uk

2. PART ONE first ..some contexts

3. ‘ Google generation’ ….. ‘ a shorthand way of referring to a generation whose first port of call for knowledge is the internet and a search engine, Google being the most popular one. This is in distinction to previous generations …… whose source of knowledge was through books and conventional libraries . Wikipedia

4. ‘ ..organize the world's information and make it universally accessible and useful..’ Google’s mission statement the library function is big business

5. c£ 5,000,000,000 revenues, over 1m digitised books

6. so let’s try to see the wood before we look at the trees

7. Something big is going on.. and (as in so many times in the past) technology is a major driving force for change…..

8. ‘ For more than 150 years, modern complex democracies have depended in large measure on an industrial information economy…….In the past decade and a half we have begun to see a radical change in the organisation of information production. Enabled by technological change , we are beginning to see a series of economic, social and cultural adaptations that make possible a radical transformation of how we make the information environment….’ Yochai Benkler a Professor of Law at Yale Law School

9. removing barriers ‘ .. technology is unleashing a capacity for speaking that before was suppressed by economic constraint . Now people can speak in lots of ways they never before could have, because the economic opportunity was denied to them’ Mother Jones Magazine (website) Interview with Lawrence Lessig: Stanford Law School Professor, Creative Commons Chair June 29, 2007 http://www.motherjones.com/interview/2007/07/lawrence_lessig.html

10. disruption ‘ We-Think changes how we access and organise information and so is bound to disrupt libraries and librarians’ ‘ The library of the future will be a platform for participation and collaboration with users increasingly sharing information amongst themselves as well as drawing on the library’s resources’ Charles Leadbeater. ‘We Think. The future is us’ Profile Books Ltd. 2008

12. Trend Time-to-adoption Horizon Further resources at: - Grassroots Video One year or less del.icio.us/tag/hz08+video Collaboration Webs One year or less del.icio.us/tag/hz08+virtualcollab Mobile Broadband Two to three years del.icio.us/tag/hz08+mobile Data Mashups Two to three years del.icio.us/tag/hz08+mashup Collective Intelligence Four to Five Years del.icio.us/tag/hz08+collectiveintelligence Social Operating Systems Four to five years del.icio.us/tag/hz08+socialos

13. as well as new services there are new business models

14. ‘ Open access is a practical, efficient and sustainable model to unlock the potential of the web for disseminating the results of publicly funded research’

15. ‘ Convinced that changes in the industry and the spread of digital piracy have made it ever more difficult to make money from selling records, the Crimea plan to turn the economics on their head by giving away downloads of their self-financed second album, Secret of the Witching Hour’. Owen Gibson, media correspondent Monday April 30, 2007 Davey MacManus of the Crimea. Photograph: Gareth Davies/Getty

16. you decide what to pay….

17. technology has enabled web based global providers to deliver free or low cost ‘library’ services direct to users without the need for library buildings or (in the main) librarians

18. some ‘Google Generation ‘library services’ ?

19. Google : c£ 5,000,000,000 revenues, over 1m digitised books Amazon : ‘we seek to be the earth’s most customer centric company where customers can find and discover anything they want to buy online’ AbeBooks : > 100 million titles, over 18,000 ‘branches’. LibraryThing :over 300,000 members.Over 20m books catalogued. Over 150K works reviewed

28. OCLC is the default platform to link Google books to library holdings

29. is your library on this list?

31. LibraryThing is an online service to enable people catalogue their books easily. It connects people with the same (or related) books and comes up with suggestions for what to read next. Entry level pricing is zero . LibraryThing: even MARC records have a social side

38. Your Profile Your profile is the page that shows more information about you. On your profile you have a picture of yourself and details such as your name and where you are from. In the ‘About Me’ section, you can write about your library. You can also change your privacy settings for your profile so it can only be viewed by certain people.

39. Tagging your books

40. Clicking on the tags takes you to another page. This page shows other books that have the same tag, related tags and related subjects.

41. What are groups Groups are a collection of people who are interested in the same sort of things. In this case, a group is a collection of people who are interested in the same sort of books. There are many groups on LibraryThing. You can join existing groups, or make a new group.

42. Groups on LibraryThing For example To join a group, click on the name of the group. You now have joined this group. You can post new topics and read other topics that other members of the group have written .

43. Amazon: a fulfilling experience?

44. One click to fulfilment….

45. Also … genuinely helpful suggestions

46. Other helpful information too…..

47. search inside……

49. how do ‘conventional’ library approaches compare? your local OPAC? COPAC? M25? CAIRNS?…

50. aaaagggghhhhh!! kenchad consulting

51. some attributes….. aggregation—’web scale’ use of clickstreams personalisation/profile low cost for the user (biz models) rich user experience-enriched data recommendations ratings reviews

52. what can we learn? how can we apply some of these web 2.0/library 2.0 approaches to improve things for the learner…….?

53. PART TWO the TILE Project

56. we know the domain (libraries, vendors etc) is responding

57. a response from Huddersfield (embedding the library in other people’s services)

58. borrowing suggestions Huddersfield had details of over 2,000,000 checkouts spanning 10 years stored in the library management system and gathering virtual dust

59. other editions xISBN: http://www.oclc.org/research/projects/xisbn/ thingISBN: http://www.librarything.com/thingology/2006/06/introducing-thingisbn_14. php FRBR-y web services provided by OCLC and LibraryThing to locate other editions and related works within local holdings OCLC’s xISBN LibraryThing’s thingISBN

60. ratings and comments

61. A response from California State University

63. the MESUR project, Los Alamos

64. The MESUR data base now contains 1B usage events (2002-2007) obtained from 6 significant publishers, 4 large institutional consortia and 4 significant aggregators ! The collected usage data spans more than 100,000 serials (including newspapers, magazines, etc.) and is related to journal citation data that spans about 10,000 journals and nearly 10 years (1996-2006) . In addition we have obtained significant publisher-provided COUNTER usage reports that span nearly 2000 institutions worldwide. The data is being ingested into a combination of relational and semantic web databases, the latter of which is now estimated to result in nearly 10 billion semantic statements (triples). MESUR is now producing large-scale, longitudinal maps of the scholarly community and a survey of more than 60 different metrics of scholarly impact.

66. what’s the balance between social and market providers?

69. Google bests libraries again -- this time, OCLC assists Posted by Peter McCracken on 5/21/08, 07:44 AM ………………… . I’m hesitant about this stuff, because I see it as a one-way deal whereby Google is happy to take data from libraries, and therefore increase its own traffic, but is not willing to give data to libraries that would benefit the libraries and increase their traffic. It seems clear to me that Google works on the following model: only participate in projects when one can maximize the time that an individual spends at Google. Happily work with others, but only if the net amount of time one spends on Google increases. Time spent online is a zero-sum game, and you don’t want to give users a different (ie, non-Google) way to get to Google content. Libraries, on the other hand, want to get people to content in whatever way works best for them. By not having MARC records for GBS sources in a library’s catalog, people can’t find as wide a range of resources, so they must go to Google. Libraries lose, Google wins. Over time, libraries lose big.

70. what can we learn? how can we apply some of these web 2.0/library 2.0 approaches to improve things for the learner?

71. http://www.slideshare.net/ricmac/web-technology-trends-for-2008-and-beyond? zeitgeist?

74. how do we create an ‘Architecture of Participation’ for HE?

75. can we do it?

76. Discovering Library 2.0- Library services for the Google Generation SCONUL Conference June 2008 Ken Chad Ken Chad Consulting Ltd [email_address] Tel: +44 (0)7788 727 845 www.kenchadconsulting.com David Kay Sero [email_address] uk Tel: +44 (0)845 111 4122 www.sero.co.uk