The document outlines key initiatives and partnerships related to association management and strategic planning, particularly in the context of boating safety and life jacket education. It highlights a grant submission for a media campaign, a certificate program for life jacket technicians, and the importance of member engagement and collaboration with various stakeholders. Overall, the emphasis is on enhancing member value and advancing safety standards within the boating community.

2. ASSOCIATION
MANAGEMENT
• Staffing agreement Synergy
• WSBAA
• SOBA
• Capabilities
• Strategic Planning
• Mission Focus
• Complementary organizations
• Grant Writing

3. LJA’s Corporate Home
• Lexington Kentucky
• Full-service Staffing
• Financial
• Conference Planning
• Coordination
• Strategic Planning
• Government Affairs

4. GRANT WRITING
• 2023 Grant submission for LJA Media Campaign
• LJA has the subject matter expertise
• Taking a step beyond and above current campaigns
• Focus on point of sale and influencers
• Further understanding of migration from legacy to
performance label standards.

5. LIFE JACKET TECHNICIAN– Certificate Program
• Association funded project
• Partnership with Kalkomey Enterprises
• Advanced intellectual content and training
• Certificate program under the LJA banner

6. BUILDING
PARTNERSHIPS
• Leveraging the NASBLA model
• Finding new partners
• Opening our doors to all
stackholders
• Building member value
• Associate member value
• Members shaping the future

7. • Life Jacket/PFD/Other Flotation
Working Group
• Submitted recommendations
related to both boating and non-
boating in five focus areas
• National Boating Education
Standards Panel
• Development of K – 12 Life Jacket
Standards

8. John.fetterman@nasbla.org
nasbla.org