Social science covers a wide range of academic disciplines including economics, political science, sociology, history, archaeology, anthropology, and law. Economics analyzes the production, distribution, and consumption of wealth and dates back to ancient Greece. Communication studies deals with human communication processes from conversations to mass media. Rational choice theory, which emerged in political science, assumes actors make rational choices based on utility and can be used to predict real-world outcomes.

1. Discipline and ideas of social
science

2. Social science
• Is a major category of academic disciplines, concerned with society and
relationship among individuals within a society.
• Social science covers wide spectrum of subject including economics, political
science, sociology, history archaelogy, anthropology and law.

3. Economics
• Is an asocial science that seeks to analyze and describe the production
distribution and consumption of wealth the world “economics” is from the
Ancient Greeks.

4. Communication studies
• Deals with processes of human communication commonly defined as the
sharing of symbols to create meaning the discipline encompasses arrange of
topics from face to face conversation to mass media.

5. Strength of the rational choice theory
• The rational choice theory has largely emerged in the political science
subfield “Becker (1976)

6. Generality- this means that one set of assumptions relating to each type of
actor in a given circumstances.
Parsimony- the common knowledge of rationality assumption of
isomorphic and self regarding utility fuction.
Predictive- measurable real world phenomena rule out of much larger set of
outcome.