Disadvantages Of Razor Blades

Disadvantages Of Razor Blades
Introduction
Razor blades are a common topic in the world of consumers. They are available in many different variations and from many different brands.
Differences in price are huge, often resulting in frustrations from consumers. In this thesis, I will try to explain differences between the brands by
taking a closer look at the technical aspects of the available razor blades.
Diamond–like carbon is a class of amorphous carbon material which displays some typical properties of diamond. This material is often applied as
coating to other materials so that it can benefit from some of the material properties of the DLC (diamond–like carbon). It is known that one of the
properties of a DLC is a high hardness, which, on the other hand, makes it difficult to bond the material to most metals. Some processes are known to
tackle this problem, which we will discuss later. [1]
Around the year 2000 more became known about the attractive properties of diamond–like carbons and Gillette, the market leader of razor blades, saw
its potential. Gillette patented the use of particular DLC's applied to the cutting edges of the razors. By that it improved the hardness, shave ability and
corrosion ... Show more content on Helpwriting.net ...
Often people do not understand why the shaving experience could be so different. This is possibly caused by the DLC's, which may not be used by
store brands because of patents. Gillette has been very smart creating a fence around itself by having so many patents regarding the cutting edges of
razors. It can really distinguish from the cheaper brands with this technology. Apparently consumers really seem to like the razor blades with DLC
film applied to it, while Gillette is the global market leader with 70 percent in the grooming business. [5] The DLC results in longer useful life and
reducing the pull of the hairs due to the sharp
... Get more on HelpWriting.net ...

Romeo And Juliet Love Analysis
Everyone has heard of Romeo and Juliet and the idea of young love, how two people fall helplessly for each other and would do anything for that
one person at such a young age. Well, I don't buy it, young love is a facade. Young lovers are fools who are enamored with the idea of others
flaunting over them, they can't actually love though. You cannot love someone if you do not really know who you are nor if you do not even know
how to love yourself, nevertheless another. I'm sure you are wondering what made me come to this conclusion. Well, buckle up. It all started
sophomore year, my facade of young love that I knew was a facade but ignored it. I met him in a good Christian church, which makes the ending so
ironic since Christians are... Show more content on Helpwriting.net ...
Once I admitted everything, I started going to a therapist who specializes in people with my traumas. Alex and I started dating not too long after I
admitted everything that happened to me at that house. At first, the relationship was fairly decent, similar to my prior ones. Everything was fine,
until about a month into it. Yes, at this point, we had exchanged I love you's a few times, but deep down, I knew I didn't. I should have broken up
with him the moment he said it, but people are right when they say I'm too nice to hurt others, so I said it back. Unfortunately, something very
traumatic occurred about a month after we started dating. Sadly, I cannot exactly tell you, but I am sure you could make assumptions as to what
happened. After that unforgettable incident, I knew I should have broken up with him, I should've called someone, I should've made a scene, I
should have done something. But, I could not; I was frozen with fear. I continued to tell myself it was just a nightmare, that it didn't happen, that
he did care about me. However, deep down, I knew it happened, and I will never be able to make it go away. As saddening as it is, I pushed that
incident away, and we continued to date for a few more months. He broke up with me as a joke, causing me to break down crying, since I would not
kiss him in front of my parents. Unfortunately, he begged me for forgiveness, and I took

Gillette Innovation Case Study 17 Oct 2011
Michael Smurfit UCD Graduate Business School
University College Dublin
Frank Bradley
17 October 2011
GILLETTE INNOVATION
Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a
relentless pursuit of better shaving technology, a willingness to invest whatever was needed to manufacture its products effectively, and a formulaic,
integrated marketing strategy. Gillette prided itself on its innovations in shaving technology and its ability to persuade consumers to trade up as new
improved versions of existing razors were launched. In 1990, the Gillette Sensor represented a breakthrough in shaving systems technology with its
twin blade ... Show more content on Helpwriting.net ...
Mockler promised shareholders a revolutionary, top–secret shaving technology that would guarantee large profits for many years. Despite desperately
needing all its cash to fight off the take–over battles, the company's board granted the project more funds in 1986 and 1987, for the development of
manufacturing equipment. Robert
Murray, a Gillette vice–president acknowledged the level of risk involved:
'We held on to the company, in part, by promising a big winner. Sensor was a symbol of the "new Gillette". If it failed to deliver, we would have been
vulnerable all over again.' (The Economist, 15 April 1992).
Critics argued that the last thing any company should do when trying to conserve cash was to roll out a multi–million dollar new product. Gillette,
however, was sending a clear message – whatever problems the company faced in other parts of its business, when it came to premium razors no
expense was to be spared for innovation.
Innovation and Branding at Gillette
Gillette had long stressed a steady flow of new product offerings in its core businesses: blades and razors, Duracell batteries, Braun electric appliances,
toiletries and cosmetics,
Oral–B dental products, Parker pens and other stationery items. After Afred Zeien became
CEO of Gillette in February 1991, this flow surged into a torrent; the company introduced an average of 20 new products annually. Throughout the

Gillette? Why Innovation May Not Be Enough
Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor
and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the
Fusion 5–bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for
the "latest and greatest" in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the
global razor market.
Themes: Product leadership, product innovation, pricing strategy, integrated marketing communication, segmentation, competition, ... Show more
content on Helpwriting.net ...
The History of Innovation at Gillette
Born in Fond du Lac, Wisconsin in 1855, King Camp Gillette learned from an early age the importance of self–sufficiency, innovation, and invention.
After his family's home was destroyed in the Chicago Fire of 1871, Gillette left home at 16 years of age to become a traveling salesman. His
experiences in his position led him to William Painter, the inventor of the disposable Crown Cork bottle cap, who assured him that a successful
invention was one that was purchased over and over again by a satisfied customer. In 1895, after several years of considering and rejecting possible
inventions, Gillette suddenly had a brilliant idea while shaving one morning. It was an entirely new razor and blade that flashed in his mind–a razor
with a safe, inexpensive, and disposable blade. According to reports, Gillette's idea wasn't immediately successful, as technical experts said it would
be impossible to produce steel that was hard, thin, and inexpensive enough for commercial development of the disposable razor blade. However, in
1901, with the technical partnership of MIT graduate William Nickerson, Gillette produced the original Gillette safety razor and blade,

Case Analysis Of Clean Edge
Paramount Health and Beauty Company (Paramount) had entered the new non–disposal razor product, Clean Edge, in 1962 and discussed the new
technology on the product through the managers' experiences. It achieved $13 billion of sales and $7 billion in gross profits for 2009.The company
decided to introduce the product into men's market where there is strong presence in comparison to women's market. The executives of Paramount
discussed the changes on this product and the direct competitors in addition to the substitute products. They are concerned on marketing and advertising
the product, but they argued on the positioning strategy where to launch it as a niche or mainstream position. The executives also discussed the
branding considerations and marketing budget allocations.
Many changes occurred in the non–disposal razor category and some market segmentations competed with paramount position.
First of all, the Clean Edge became a leading brand since 1962. Non–disposal ... Show more content on Helpwriting.net ...
"Quantitive research involves the collection of quantifiable information on topics like market potential and market share. The most important
consideration is to avoid bias" (Session О™V, Author, Year, P). Randall had met William Kim, Paramount's newly hired corporate marketing director,
and Albert Rosenberg, Paramount Pro's product Manager. They shared a common set of assumptions and came out with 60% of Clean Edge sales
would come from Pro/Avail customers in a mainstream positioning and 35% in a niche positioning. It means that using mainstream strategy would
appeal to a larger market whereas niche will be beneficial for a small group of people. Therefore, mainstream position will increase the market share
and profits and will gain larger number of user segment. However, mainstream could lead to eliminate product offering on the Pro/Avail products from
the

Dollar Shave
Burma–Shave was introduced to the public in 1925 and Dollar Shave Club was founded in 2011. Even though these companies got their start 86 years
apart, they both have much in common.
Both Burma–Shave and Dollar Shave Club, used marketing campaigns to targeting consumers directly and in a similar way. The most obvious is their
use of humor to grab the attention of consumers. The difference between these two campaigns where obviously the way they were able to distribute.
Dollar Shave Club has the internet and social media at their disposal. They are able to reach a larger audience with few resources than Burma–Shave.
Burma–Shave used humorous poems to catch the attention of consumers and it worked for a while.
The resources both these companies had also played a major role in the execution of their marketing campaigns. With the use of humor, they were
better able to grab the attention of consumers who were outside of their target audience. Burma–Shave began their campaign back in 1925. At the time,
using road signs was a very innovative and effective way of getting consumers interested in there product. Dollar Shave Club, on the other hand, had the
power of the internet to their disposal. They utilized the concept of viral videos to market themselves. ... Show more content on Helpwriting.net ...
Dollar Shave Club made a viral video in a time when viral videos are already part of the the morn and a major marketing idea. Burma–Shave tried
something new. Sure Burma–Shave did not stand the test of time, but they did have an interesting campaign that caught the attentions of many and
increased their

Essay on Evidence Based Practice Research
Evidence Based Practice and Applied Nursing Research
Western Governor's University
Evidence based practice and applied nursing research encompasses selecting a perioperative procedure such as routine shaving of a surgical site which
is something you would commonly find on a surgical floor. The process ofshaving a perioperative site includes cleansing and shaving the site that is
to be operated on. Clipping the surgical site of hair is more appropriate because it would decrease the likelihood of surgical site infection. Gregory P
Nowinski noted in his article the following: " An alternative to using razors is powered surgical clippers. Clippers mechanically trim the hair close to
the skin, ... Show more content on Helpwriting.net ...
There would be many difficulties in translating the research identified into practice. These include authorization from appropriate personnel who have
the power to make the decision to change and to be sure that it is the right decision. There must be substantial evidence to support that the new theory
is correct and will produce the most optimal patient outcome. Training sessions would have to be implemented to teach staff the new proper technique.
Protocols would have to be written and followed. Staff would have to be hired and trained to train the current personnel. The new equipment would
have to be ordered and supplied and function properly from a reputable company. Several barriers may prevent the change. The hospital may be under
budget and not able to buy equipment needed to perform the procedure properly. Some surgeons set in their ways may not be easily persuaded into

Art As A Physical Form Of Creative Expression
Art is a physical form of creative expression in one's unique innovative usage of resources. This procedure can be looked upon in various ways. While
art may come in numerous arrangements by articulating its autonomous purpose, as it has been understood that, individuals create art to capture the
attention of the audience, to make them think the tenacity behind its creation. Besides, in today's society, art serves as a momentum. It is being created
to symbolize entities and philosophies from the society.
Artist Lipi is a maker of delicate looking artwork. However, the tools behind her subtle artwork in this exhibition named Tayeba Begum Lipi wererazor
blades, safety pins, and glossy metals. The exhibition held an assertiveness within itself. The materials she utilized tied the pieces into one framework.
Her artwork signified how a precarious object can hold enormous beauty. This artist emphasizes the struggle of women through her significant artwork.
Each of her pieces held a strong message towards the observers aside from astonishing visitors with its beauty.
"I Do Not Wear This", 2015 is made out of stainless–steel razor blades. The dimensions of the piece of artwork as it was seen varied from different
angles. This bathing suit top appeared polished due to its material. The razor blades were embedded next to each other. Besides, they were lined up
together in an arrangement which gave the piece of work a fresh exclusive look. The objective behind my selection of this

Razor and Gillette
A. CASE ANALYSIS
I.Statement of the Problem
How can Gillette Company maintain and improve its profitability?
II.Objective
1.To reinvigorate the blade–and–razor system market while keeping the lead in the disposable razor market.
2.To develop strategies that will continue to sustain and increase the market share.
3.To maximize the profitability of the company.
III.Analysis of Case Facts/SWOT Analysis
Strengths
1.Gillette invented the blade–and–razor system.
2.Has always been an industry innovator, with ample budget allocation for Research & Development.
3.Gillette has cartridge systems, electric razors, and disposable blades.
4.The company has strong international capabilities.
5.Gillette's ... Show more content on Helpwriting.net ...
Reviving the razor–and–blade system market means higher gross profit margin for the company
b.It goes well for the innovativeness of the company.

c.The company can practice its expertise to it.
Cons a.Developing a strategy to impede the growth of disposable razors entails huge amount of time, money & effort.
b.The possibility of successful outcome for this strategy is very low as the disposable razors are the wave of the future.
c.The decrease in the market for disposable razors would mean a decrease in profits from disposable razors as well.
3.To have only one blade–and–razor system (totally neglecting the disposable razor market); concentrate on one blade–and–razor system and improve
in its quality and focusing on its advertising.
Pros
a.Gillette has started blade–and–razor system and is very good at.
b.There will be no more confusion in which replacement cartridge should be used.
c.The objective of maximizing the profitability will be met as the sale for blade–and–razor posts a higher profit margin.
Cons a.There is a fair market share for disposable razors.
b.Competitors will be able to dominate the disposable razor market.
4.To adopt fully the disposable razor market (totally neglecting the blade–and–razor system market); concentrate effort on disposable razor by
improving its quality and focusing on its advertising.
Pros
a.The company can focus its efforts and resources to one market only В– the

The Everett Worthington Inc. Summary
The Manuscripts and Archives Department is pleased to announce the opening of an important new design collection. The Everett Worthington Inc.
records showcase the career of an industrial designer who worked his modern art deco designs into wood, plastic, and metal objects. Worthington's
influence at world's fairs and expositions across the United States from 1915 through 1938 familiarized consumers with his designs. Radio cabinets,
clocks, interior design panels, furniture styled with wood accents, and the intricate work in automotive interiors, are examples of his fine craftsmanship.
Gillette Safety Razor Company's newly designed dry shaver and travel case, complete with new packaging, anchored the firm in the personal care
arena of ... Show more content on Helpwriting.net ...
He was a musician at the opera house in Bellingham, Washington at the age of 19. His interest in sound flourished in 1915 when he began a career in
industrial design. Supervising the construction and installation of the Victor Temple at the Panama–Pacific International Exhibition for the Victor
Talking Machine Company he was praised in trade journals, making him well known throughout the radio and phonograph industries. In 1925 he
moved to Chicago in preparation for the next round of projects – the 1933 World's Fair Century of Progress and The Great Lakes Exposition of
1935–36. Designs for the 1933 World's Fair included a futuristic Coca–Cola fountain which was in the main Midway. The wood work for this fountain
display was a "never used before process" that became known as KarVarT. A type of laminated wood, this proprietary process was developed by
Worthington and subcontracted to Haskelite Manufacturing Corporation. Toastmaster and General Motors displays at the Fair featured these wood
panels, as did the Telektor exhibit for Stromberg–Carlson. In 1935 at The Great Lakes Exposition Coca–Cola celebrated its 50th anniversary, with a
Worthington designed, and elaborately lighted, Midway concession display. Story & Clark Piano Company made headlines in 1938 when Worthington
re–imagined their grand piano without relinquishing quality of sound. Using a paneled and veneered cover for the plate and strings was ingenious in
piano design. A resonance chamber, not new to musical instruments such as violins, was first applied to the Storygrand

Power And Revenge In Just Lather That's All By Gabriel...
Power and revenge are major themes in the short stories "Just Lather that's All" by Hernando Tellez and "One of these Days" by Gabriel Garcia
Marquez. Both of the protagonists and antagonists in the short stories get their fair end of being in control and in power. Corrupt power is represented
through a military captain and a Mayor of a town. On the other hand, a barber and a dentist represent civilian power. This element of power is
interchanged several times in these short stories.
TRANSITION WORD*In the story "Just Lather that's All" the antagonist's name is Captain Torres who executes rebels who go against him and his
crew. In the Captain's perspective, he perceives the rebels as bad people and in the barber's point of view he believes the Captain is the bad guy.
Captain Torrez walks inside a barbershop and puts his gun into his holster and hangs his weapon up by the door, at the front of the shop. Captain
Torrez and the barber both recognize each other and realize their enemies. The Captain and the barber don't act upon anything and continue on with
their dilemma. The barber doesn't deny service to the Captain. Therefore, Captain Torrez sits in the barber's chair and at this point he becomes a
customer. There is a reversal of power and the barber becomes in control of the situation and has arazor blade in his hand. The razor blade becomes a
symbol of destiny because the barber can alter his fate. He can use the blade to kill his enemy and take revenge by turning his

What Are The Advantages And Disadvantages Of Electric Razors
Electric Razors: Types And Advantages In the present era of mechanical life, most of the people have turned towards electric razors since manual
shaving takes more time than they can afford to invest. This has led to an enormous increase in the trend of using electric razors. However, if you are
still ambiguous about choosing one, then you have landed on the right page. We have accentuated the fundamental information and benefits of using
the electric razors in order to let you have a better understanding. There are two major types of electric razors available in the market namely foil and
rotary shavers. rotary men's shaverRotary Shavers Such razors make use of small, circular and spinning blades which are capable of adjusting
themselves to the contour of your... Show more content on Helpwriting.net ...
Shaver takes about 1 hour to full charge and for a quick charge 3 min should suffice. The Philips Norelco Sensotouch 3D–Shaver 8900 is super quiet so
you can pretty much shave anywhere, even at the cinema while watching the trailers before the main feature. Panasonic ES–LV61–A Shaver Review
Panasonic has outdone themselves with this little wizard, packing as many features into one design and delivering magic within one shaver. The
Panasonic ES–LV61–A Shaver for a wet or dry shave, either one equally comfortable and drama free. A 5 blade system means more coverage with
the foils therefore less time to shave. The angles of the blades lift even the tiniest hairs with ease and the moving head that tilts, tucks as well as
tightens in all the right places for a super smooth shave. The exclusive motor system is brilliantly fast and can sustain optimal performance until the
very end. Features of the Panasonic Shaver Lift–Tech Foils have conical shaped edges that are reversed to raise and trim hair regardless of how flat
laying they are Slit foils are obviously slit and they designed to easily grasp long

Brigid Bazlen: A Short Story
Two hours later... The remnants of the storm hung heavy in the atmosphere, adding to the gloom of the unlit apartment. Tom sat on the couch, his
damaged arms laid out in front of him, the bloody razor still gripped tightly between his thumb and forefinger. He stared at the open window,
watching in fascination as a cool breeze ruffled the net curtains, the channel of air rhythmically caving and billowing the fabric in an exotic dance of
mesmerizing beauty. The hypnotizing sway reminded him of Salome and her veils, and closing his eyes, he visualized Brigid Bazlen's portrayal of the
voluptuous seductress in King of Kings. For the first time in almost a month he felt a stirring in his groin, and unbuttoning his jeans, his slipped a hand
inside... Show more content on Helpwriting.net ...
Jorge was nineteen–years–old, and in the eyes of the law, a consenting adult. However, there were extenuating circumstances. The Latino had spent the
last three years living with a deranged, sexual predator, and God only knew what horrors he had witnessed and endured during that time. However,
after experiencing two–and–a–half weeks of sexual abuse at the hands of the mogul, Booker had some idea of the extent of the maltreatment, and he
was wary of exacerbating the psychological damage Holland had inflicted on the young man. But his brief encounter with Tom had left a bitter taste
in his mouth, and he longed to take Jorge into his arms and forget the last month of his life. He wanted to erase all memories of Hanson from his
mind, and immersing himself in the physical wonders of Jorge's beautiful body would be the distraction he needed. So when his new friend's soft pout
brushed over his mouth, he found himself wavering, and parting his lips, he kissed him

A Product Of Clean Edge
Intro: A product that was finishing trials was to soon end up on the shelf of every major retailer in the world. Paramount, a global market leader in the
consumer non–disposable razor industry is planning to launch a new product into the market by the name of Clean Edge. Clean Edge is an innovative,
premium priced, new razor whose goal is to increase Paramount's market share, sales and inevitably profit. As a company, Paramount has a strong
history in the industry, entering the market back in 1962 and growing to a $13 billion company in 2009. Paramount specializes in disposable razors,
cartridges, shaving cream and depilatories and currently has two razor products already on the market, Pro and Avail. With the launch of Clean Edge,
management experiences conflicting ideas; Paramount is unsure of how to best position Clean Edge within the growing market, considering the
competition launched a similar product right before the Clean Edge launch. The company is torn between two primary options, a niche position,
targeting a small market with a premium razor versus a mainstream position, targeting a broader market by presenting an innovative product. After
analyzing marketing budgets, market share, operating profit, branding strategy and allocations for 2008 and 2009, it is concluded that Paramount
should engage in a niche position, which as per Appendix C will generate the higher profit of $31.37 compared to the $2.84 in profit generated by a
mainstream position. Clean Edge

Clean Edge Razor
4249
JANUARY 19, 2011
JOHN A. QUELCH HEATHER BECKHAM
Clean Edge Razor: Splitting Hairs in Product Positioning
On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen
men shaving on the other side of a two–way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing
the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had
encountered. Clean Edge's improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the
hair from the skin, allowing for a more thorough ... Show more content on Helpwriting.net ...
– May 2008," Figure 5, Mintel International Group Note: 2008 figures are mid–year projections; 2009–2010 figures are estimates.
Market Segments and Consumer Behavior
Currently, industry experts divided the nondisposable razor and refill cartridge market into three segments based on price and quality: value, moderate,
and super–premium. In the last decade, the industry had experienced significant growth in the super–premium segment. Numerous product innovations
in the super–premium segment (e.g., 5–blade technology, glide strips, lather bar, low resistance blade coating, etc.) fueled the growth. Table B
provides a breakout of industry sales by segment. Table B 2009 Nondisposable Razors and Refill Cartridge Retail Sales by Segment
Volume Super–Premium Moderate Value 25% 43% 32% Dollar 34% 44% 22%
Note: Information is fictional.
Paramount studies from 2009 showed that consumers purchased razors and replacement cartridges more frequently than they had in any year
previously. Executives felt the replacement cycle had been shortened due to consumers trying out new products as well as advertising and

Disadvantage Of Electric Shaver
Electric shavers have revolutionized the way we shave, by making this time consuming and arduous task an easy and simple daily chore.
Men and women have been shaving their hair for centuries which are hard bristles for some and softer bristles for the others as they tend to see these
hairy growth all over the body as a nuisance and unclean as well.
Sharp razors were used which are still in existence in many parts of the world but the more sophisticated and fashionable elite opt for much easier
methods using electric shavers.
Electric Shaving has caught on very rapidly and is used for a quick shave on the move and does what a razor would do and could also give a very neat
trim when you would need one.
It is recorded that even ancient men and ... Show more content on Helpwriting.net ...
5) Shave under the shower
With no power connection to harm some electric shavers can accompany you to the shower without any fear as they are safe under flowing water and
that would give that closer shave you would like.
Shaving under the shower with an electric shaver was an unheard of phenomenon but there are many models from various manufacturers that this is
possible today
6) Re–chargeable
Electric shavers are rechargeable and hence could be carried easily anywhere you would want to be and still complete that all important shave all in
moving mode.
Rechargeable batteries are in sealed compartments are safely kept away from any damage being caused to either the shaver or its batteries.
7) No fear of electrocution
No power and hence no fear of electrocution. They are save as they can be and it is only when charging that special care should be taken as it would
be connected to an electric power socket.
8) Convenient
A very convenient contraption to have handy to get that close shave that you always wanted and could be your travelling companion and a smart one

Silky Shaving
Working Instructions for a Proper Silky Shaving for the Beginner
By Rebecca L. Johnston Professional Shaver
Audience
A young audience, of both sexes, that are reaching the age of puberty. They will be able to understand the process of on how to properly prepare the
skin and remove "objectionable" hair.
Issue:
Men and women of all cultures have been combating the process of hair removal for thousands of years.
Unwanted hair grows just about everywhere like under arms, legs, bikini area, and even the face.
Successful shaves are benefical to hygiene.
Facts:
Learning to properly shave is a lot like growing up. Both can be agonizing without the right guidance. Indeed, most teenagers shave without ever being
shown the proper technique. ... Show more content on Helpwriting.net ...
Soak in Warm Bath Bead Water or for Face place a Wash Cloth Soaked in the Soften Water on Face
Rub the warm water over the area to be shaved and allow hair to soften at least 3–5 minutes.
Figure 10
7.Apply Exfoliator
Exfoliate the area to shave before. Your skin will be smoother before you shave and if you exfoliate afterwards, it can cause irritation and a burning
sensation.
Figure 11
8.Rinse Exfoliator

Figure 12
9.Apply Shaving Solution or Lubricating to Area
Figure 13
10.How to Use Razor
Always use a light touch and don't press down (it will protect you from potential nicks and cuts), glide razor with the grain for the face, for the legs
ankles up, for your underarms all directions. Use only one stroke over each area.
Figure 14
10.Rinse
When finished saving the area rinse remaining product and make sure that you have not skipped any hair. Reapply shaving solution to any missed area
before shaving.
Figure 15
11.Towel dry area
Pat area dry.
Figure 16
12.Apply Moisturizing Solution
Figure 17
13.Achieve desired result
Figure 18
Note: Images Graphic. This is not the result to achieve. Images of razor burn
Figure 19

Schick Razors Advertisement Analysis Essay
In a Game Informer magazine, I have found an advertisement for a Schick razor. The line of pictures of bald men caught my eye, so I had to take a
minute to see what this advertisement promotes. Schick razors continue to rise as one of the most popular brands of razors for men and women. You
can find their advertisements virtually anywhere. This particular advertisement is for a newly designed razor with a curved front, making it easier to
get a close shave. Schick targets the male populations with this advertisement. This advertisement has two pictures. The first shows four large, boldly
framed pictures of professionally dressed, aged bald men hanging on the wall. Underneath of these pictures, three younger men set in white chairs
lined up against the same wall, fidgeting with things. Another young man sits in a chair facing to the side, separated from the others by an end table,
looking up at the pictures hanging on the wall. All the young men look sharply dressed and all have full heads of styled hair. In the top corner, it says
"interview starts in 15 minutes". The second picture shows the same scene, except the man sitting in the chair facing to the side, has shaved all his hair
off. Him and an older bald gentleman, who has just entered the room to call someone back for an interview, exchange ... Show more content on
Helpwriting.net ...
The razor, not the main focus, got overlooked easily when I first viewed the ad. The razor has a unique design with its curved front, so I think that
it should have taken center stage in the advertisement, since the razor will sell and not the men. I remained too focused on looking at the men,
trying to figure out why the all sat there and why one guy had a bald head so quickly so I didn't even see the razor. I had to look a little to finally
realize what the advertisement promoted. If I plan to buy something based off an advertisement, I do not want to have to solve a puzzle to know what
they plan to

Ad Analysis Of Gillette Safety Razors
Gillette Safety Razors is a company that was founded in 1901 and introduced the world's first disposable safety razor in 1903 as a replacement for
straight razors and fixed blade safety razors that dominated the market at the time. To attract men to their product, the company created advertisements
that they thought would appeal to average American male. One of the advertisements that Gillette is most memorable for is of a baby shaving itself with
one of their disposable razors, which is an effective ad that the company has produced because it's easy to understand, is straight–forward, and it's
visually hard to ignore.
This ad is by far one of the easiest to comprehend. The illustration shows the audience two things, that their razors can give them soft skin, and that
their product is safe to use. The main focus of the ad is of an infant shaving itself, which not only creates a literal representation of the phrase "baby
soft skin", but makes a use of irony. This is due to the fact that this baby doesn't need to shave since it already has soft skin. The Viewer can draw a
connection between the phrase and the picture and could most likely conclude that if they use Gillette's safety razor, they too can have soft skin and
have a bit of a chuckle since the picture created humor through irony. The ad also tells the audience that theirrazor is safe by making an infant use it.
Baby's are care free being by nature and will most likely hurt themselves very often. By making an infant

Advantages Of Clean Edge Razors
Question 1:
As first let's start by having a general information about Paramount, it's a international consumer products company, containing grooming divisions,
health, cleaning and beauty segments. in 2009 paramount reached the $ 13 Billion of worldwide sales in addition of $ 7 Billion of gross profit.
Since 1962 paramount was producing the non disposable razors and became the leading brand. As per Paramount two lines of products have been
shown the Paramount pro and Paramount Avail, which generated a revenue of $ 170 million, with a gross profit of $ 92 million during the 2009 in
United States Paramount Pro was positioned in a moderate segment, and Paramount Avail was considered as a value segment. The United Statesrazor
market ... Show more content on Helpwriting.net ...
however because Paramount only have the budget totaled $ 48.3 million on advertising and promotion in 2010 it means Randall require 42 million to
use mainstream strategy to promote clean edge razors, the expenses will account for 87 % of the company's annual marketing budget which will
definitely squeeze the budget of paramount's other cash cow products, and it cause the serious potential risks on other product's competitiveness in
moderate and value

Short Story Of Little Petey
I was making a futile attempt at cooking fish when Sam strutted into the backyard of my house. Well... not my house as my house had been set
ablaze during Sam's fruitless battle with Drake Marwin. That word perfectly illustrates Sam... "fruitless", otherwise conceited works just as well.
Anyhow, Pete is still playing his game that lacks batteries. Batteries as well as a plethora of other amenities have become uncommon throughout the
FAYZ, but, thankfully, this does not bother Petey. When I began to struggle to find batteries for Pete's game, I worried that I would be unable to
control Pete. It is amazing how Little Pete is able to adapt to the lack of batteries. He somehow just imagines his game. Little Pete is the most
powerful person in the FAYZ and his game keeps his powers at bay. I have hypothesized that he manufactured the anomaly we live in today. It is still
undecided if Petey even knew what he was doing when he created this place, but I cannot let people know that he caused this hell.... Show more content
on Helpwriting.net ...
It is absurd how Sam thinks it is okay to hide things from the council... from me! "Me neither," said Sam. Of course he doesn't because he fails to
come to the realization that there is a council. Sam fails to realize that we need to know about Orsay's religion because the council has the ability to
deal with her. The fix is easy. All we have to do is discredit Orsay and say she is a

Dollar Shave Club Compare And Contrast
The two companies Burma Shave and Dollar Shave club are so similar yet their marketing and promotions are two totally different and that is to be
expected. For
Both companies are targeting the same audience males who have facial hair although Dollar Shave Club seems to be targeting the more urban working
male and maybe the family guy with the integration of a baby in the commercial. Dollar Shave Club also is targeting YUPPIES. While Burma Shave
was targeting the man who just returned home from war or the man who is constantly travelling on the road whether it is working for a construction
company or just driving the trucks.
Burma Shave was created in the early 1920's with one goal in mind... get men to shave. With that goal they used cute ... Show more content on
Helpwriting.net ...
In my personal opinion both companies did a great job at reaching their target audience. They brought their marketing to places that they knew their
consumers would be. I.e. Burma Shave used road signs because during that time period men were more than likely to be found travelling the road and
working instead of at home. Or they would be returning home from work. While Dollar Shave Club used social media and online ad because their
target audience would be found suffering the Internet in search of products that they can use or watching YouTube videos. Both did an outstanding job.
If I had to choose between which campaign was the most ground breaking I would have to say Burma Shave. The reason I chose Burma Shave is
because they thought out of the box by using road signs to get people to purchase their product. When driving on the road you would always need
something to catch your eye to keep you awake and with the added bonus of the a rhyming poem it get stuck in your head and when you arrive at the
store you end up looking for the item from that poem that is stuck in your

Nagito Peko : A Short Story
It was a normal day on the island you brushed your hair and teeth and got your F/C shirt and F/C skirt on after you were done with your personal
hygiene you heard a knock on you door you opened it to see the baby faced gangster also known as Fuyuhiko You smiled and said "hello Mr.Baby
face." He laughed at your sentence "yeah whatever shorty anyways I want to show you something Me and Nagito did." he smiled not knowing his
true intentions you just wore your cute little smiled and complied by nodding your head "great follow me." he said as he grabbed your hand with his
soft touch and lead you to his you should have never complied because the next thing you saw was enough to drive anyone into madness There was
your white haired friend Nagito Komeda strip of his clothes only his underwear on his face was almost unrecognizable with his eyes stabbed out of his
sockets his mouth was cut to shreds his legs and arms were chopped off as well you stood speechless and afraid suddenly his hand grabbed your
shoulder tight "it's amazing what Peko did right he looks like the gambler I killed before we went to this shitty school trip !" He said with enthusiasm
you could feel the sadistic grin creep on his face "P–P–Peko did this!" you finally said still horrified of the scene "well it was an order but who cares
c'mon I killed that little hope faggot just for you!" he said while pecking you on the cheek "GET AWAY FROM ME!!!" you shrieked In horror
suddenly he turned to face he had a

Differences in Gillette's Old and New Advertisments Essays
In the novel Brave New World, Aldous Huxley portrays a futuristic world to the readers, enabling them to compare the present society to the future
culture. Similarly, by analyzing the ads of 1950's and the 21st Century, we can compare the societies of the past and the present. The Gillette Company
was founded approximately a hundred years ago. The company has been making ads through out the last century to popularize their products. By
exploring these Gillette ads, we can gather facts about the market system and consumer demands during the time periods where the ads emerged. The
Gillette ads from the 1950's to 2004 portray the declining competitiveness and consumer growth of the expanding Gillette razor industry. After the
World War... Show more content on Helpwriting.net ...
Although few other competitive companies exist, through the years Gillette has become so famous and rigid that it is a household name now.
Given this lack of competition, Gillette has the freewill to do almost anything. Their ads now give more attention to the product system rather than
focusing on the market. The Gillette Mach3, a modern ad is very simple, and pictures the Gillette blade and mentions its features (Mach 3 Shaving
System). Although the ad is very simple in nature, Mach3 is the most sold Gillette product. Thus, owing to low competition and the comfort and
uniqueness of the Gillette products, the demand is very high, regardless of the plain features of the ads. Though the demands are high due to lower
competition, the Gillette product pricing remains a controversy. The 1950s ads focused a lot on the cheapness of the blades and their ability to meet
the expense of everyman (Display Ad 71). J. P. Spang, Jr., the President of the Gillette Company in the 1950's had said that they had focused on
producing products that are available in quantity and quality, keeping in mind to "sell it to the consumer at the lowest price consistent with a fair
profit" (Spang 25). Meanwhile, modern ads do not emphasize on the prices, as they know their products are expensive. Due to their ongoing high
demands, the company probably assumes that in the modern era, the consumers do not get swayed away by higher prices as long as the product is
being upgraded. This

Observation Essay
Observation Essay – The Barbershop
Immediately I recognized that things were different, as I struggled to find a parking spot in the tiny lot hidden just off of the highway. The barbershop
is located in an area too small to be considered a strip mall–and apparently too small to handle all of its customers' vehicles. It is the third in a row of
three shops, although the first, a former ice cream/water ice business, was for rent. I knew that all of the drivers of the automobiles in the lot were in
the barbershop, as the repair shop next to it does not open until 9 A.M. Apparently all Saturday mornings here begin with such a full parking lot. Once
I found a parking spot, I was ready to begin my observation of the U.S. Male Men's Hair ... Show more content on Helpwriting.net ...
A tiny television with a screen approximately six inches high, located in the middle of the four barbers' stations, was displaying CNN, but the sound
was turned down. When the razors stopped buzzing, the classic rock radio station seemed to blare through the quiet. Despite the open door, the air
conditioner was moaning softly in the background.
I took this opportunity to examine my surroundings. To the right of the opened front door was a gumball machine and a green leafy plant. The
counter in front of the door seemed to have no immediate purpose, except to hold another leafy plant and some additional magazines that were
strewn about it. Above the chairs where I was sitting was a mirror, which I presume is used by the nervous customer who wants to keep an eye on
the way in which the barber cuts his hair. Another wall sectioned off an area from the four barbers' stations, which I knew to be the owner's
workspace. His station basically was set up as were the others, but he had more room in which to work. There was one sink on the opposite side of
his wall for use in case a customer wanted a "premium cut," which includes a shampoo and conditioning wash or a color treatment. In the corner,
between the sink and the fourth barber's station, was the ATM, conveniently located next to the cash register. This is practical because the barbershop
only accepts cash for payment.
Opposite

Analysis Of Lather And Nothing Else
Wearing a mask can be interpreted as a material act or metaphorical gesture, but while both are meant to lie about one's identity, one demands
creativity. In the short story "Lather and Nothing Else," by Hernando Tellez, this idea is mainly shown through the character disclosures of Captain
Torres. While from the outside one may appear calm and collected, inner upheaval is a consequence for those who have created a complicated "mask"
for themselves. Judging an individual based what they are labelled in society leads to inaccurate insight in who they truly are. This builds up to the
end reveal of what lies behind the mask of Captain Torres. When Torres is "unmasked", Tellez portrays the idea that judging someone based on what
they do and how they are portrayed can be inaccurate as a person might come as someone different. He does this by illustrating three concepts: some
individuals have a difficulty masking their identity while others succeed, confidence in oneself is a struggle to maintain when one's inner troubles are
in the way, and revealing one's true identity to society can often surprise surrounding individuals.
Some individuals are better at concealing their inner troubles than others. Captain Torres is an example of that particular individual as he says
""Fourteen. We had to go pretty far in to find them. But now they're paying for it. And not one will escape; not a single one" (pg. 343). Captain Torres
is shown as calm and uncaring in a sense even though he is in

Shaving Razors
For many women having hairless legs is part of their self–identity. Without thinking countless women all over the world pick up their razors and shave
their legs everyday. This essay aims to analysis the occupational performance skills necessary for completing the grooming task shaving legs, it will
firstly be identifying through the Model Of Human Occupation (MOHO) and again after a condition is applied.
General overview
The occupation will be anaylised once the individual is in the shower, with satisfactory water temperature, exfoliated and shaving cream applied to each
leg.
вћўInitiates movement to collect the razor
вћўLocating razor on niche
вћўReaching right arm
вћўGrasp razor
вћўReturn arm to self
вћўBend at hips
вћўRearrange razor to ... Show more content on Helpwriting.net ...
Kielhofner, G 2008. At a young age a female may experience shaving their legs for the first time, if the individual successfully completes the task
without cutting themselves they could potentially feel satisfied by being mature and self efficient as well as the physical values of feeling clean,
smooth legs with the sense of feminine. For an individual that has a negative experience with the outcome of razor rash or cuts could lead to
anticipation with completing the task in the future possibly creating an undesirable mindset or
Performance capacity
Refers to the combination of cognition ability and the body systems that are active during a task.
Physical
(DEFINE)
The following identify the physical aspects required of an individual to complete the grooming task of shaving;
вћўIt is essential for an individual's body to have adequate muscle strength to balance, stabilize and maintain posture of the core whilst standing and
bending in the shower

вћў45 degrees range of motion (ROM) in the shoulder to lift arm, ROM in elbow to extend to reach niche
вћўMuscle contraction of the digits to grasp razor
вћўSensation to feel where the razor is located and force requirement to collect it
вћўComplete ROM in the hip to bend and reach the base on the ankle to begin shaving.
вћўMuscle contraction (flexion and extension) to maintain force whilst pulling the razor

Shaving : The Most Common Type Of Razor Blade
Over the last century, shaving has taken many divergent roads. Some felt like the more razor edges you have to remove the hair the closer the shave
you'll get. This actually is not true.
Since the first single edge razor was perfected back in the mid–1800s, shaving has always been looking for an improved edge. It seems that adding the
number of edges isn't really the answer. The best answer to the getting the safest, closest shave with the least amount of irritation is not how many
blades, but how quality the blade is doing the shaving.
The Best Single Edge Razors
Double edge razor blades are the most common type of razor blade, but the single edge option deserves some consideration. Single edge razors
actually glide across your face ... Show more content on Helpwriting.net ...
The Blue Blade is a favorite among single edge shaving enthusiasts for the crisp smoothness of the shave.
The cost on average, around $4 for a box of ten and depending on beard coarseness can provide up to four ultra smooth shaves. They remove all the
double and triple edge irritation for about 10 cents a shave. If you find the PAL blades to be preferable, you can purchase them in a 25–count pack as
well.
Dorco Stainless Steel Razor Blades
The Dorco brand has a longstanding excellent reputation for quality. Dorco Stainless Steel single edge blades can be purchased in one of the largest
packaging options. You can get individual 10–blade dispenser packages in a 100–count order. That makes the Dorco about 6 cents a razor.
Gem by Persona
GEM by Persona is another excellent single edge razor blade that comes in multi–packs for shaver convenience. They use high quality steel and honed
to perfection for a smooth close shave. GEM by Persona packs also have a convenient vault for all your used blades. GEM single edge razor blades are
available at most retailers and drug stores. They are one of the more widely respected blades available.

How to Shave Using Single Edge Razor Blades
There are just a few suggestions that will make the experience using a single edge razor blade more enjoyable. First make sure you are using blades
made for shaving, and then test a couple of the previously

The Gillette 's Vice Of The Disposable Crown Cork Bottle Cap
King Camp Gillette was born in Fond du Lac, Wisconsin in 1855. At the early age of 16 he became a traveling salesman where he met William
Painter, the inventor of the disposable Crown Cork bottle cap. This friendship ignited Gillette's passion for invention and entrepreneurship. In 1895 he
had an idea of a disposable razor blade. The problem was how to make the blades thin enough and at a price low enough to be profitable. Then in
1901 Gillette met an MIT graduate by the name of William Nickerson and the idea and dream became a reality. The GilletteSafety Razor Company
began making safety razors and blades.
The company offered a new product, safety razors and blades, a product of convenience at a reasonable price. Gillette had a few lean years to
establish a customer base. To attract new customers Gillette tried advertising by putting his face stamped on the thin razor blades, and then gave
away the razor as a free gift. The razor was useless without the blades. The marketing gimmick of "FREE" worked! Gillette gave free razors that
then created a demand for the blades. Gillette sold razors in bulk at discounted prices to banks so they could use them as give away when you opened
an account, the" Shave and Save" campaigns were huge success. Gillette took it even further when he then sold to the Wrigley's gum company;
packets of coffee, tea, spices, and marshmallows. Gillette sold millions of razors at steep discount to the Army hoping the habits soldiers developed at
war

The Benefits Of Safety Razors
Today 's typical man starts his day with a cheap disposable razor and some goo out of a can. That daily shave is neither the best shave nor the most
economical shave possible. Those honors belong to the traditional shaving equipment that is now making a comeback. A beginner will find that a good
double edge safety razor, a badger hair brush and some face friendly soap will soon become his best friends in the bathroom.
The Benefits of Safety Razors
The first issue to consider is the cost. Typical cheap disposable razors must be replaced often. Cartridge refills for multi–blade razors generally cost
around twenty dollars for eight. That works out to two dollars and fifty cents apiece. Contrast this with a twenty cent razor blade. A pack of 100
blades generally sells for less than a pack of cartridge refills. If you use two blades a week then you have spent the same amount for a year 's worth
of blades that would have only bought you eight cartridges. That 's quite a savings.
Now consider the shave. A standard razor requires you to push the many blades into your skin to get a good shave. This is because these blades
are designed to be as safe as they can be for as many people as possible. A double razor is adjusted to your own perfect angle. This means that the
blade need not be shoved into your skin. Instead, you set your perfect angle. After some practice you will soon be enjoying the smoothest and closest
shaves of your life.
A safety blade razor has another

Advantages And Disadvantages Of Electric Razors
Electric Razors: Types And Advantages
In the present era of mechanical life, most of the people have turned towards electric razors since manual shaving takes more time than they can afford
to invest. This has led to an enormous increase in the trend of using electric razors. However, if you are still ambiguous about choosing one, then you
have landed on the right page. We have accentuated the fundamental information and benefits of using the electric razors in order to let you have a
better understanding.
There are two major types of electric razors available in the market namely foil and rotary shavers.
rotary men's shaverRotary Shavers
Such razors make use of small, circular and spinning blades which are capable of adjusting themselves to the ... Show more content on Helpwriting.net
...
There is a safety feature lock button
If you do not have the time or inclination to clean your shaver, have no fear, this shaver can clean itself of hair or soapy residue with a hygienic,
alcohol free solution. This cleaning mode uses sonic vibrations to remove all foreign and undesirable objects from the shaving parts.
Panasonic ES–LA93–K Arc4 Electric Shaver
Panasonic has done it once again and upped their game in this little prodigy. The Panasonic Arc4 Electric Shaver is a highly resourceful gizmo of
exceptional caliber that uses meticulous motions with nanotech blades at extraordinary speed to give you the closest shave, as smooth as a baby's
bottom. The design is both chic and sophisticated, making it the Queen bee in the hive yet the ES–LA93–K Arc4 shaver is as busy and hard working as
any worker bee.
Features of the Arc4 Electric Shaver
The super thin stain–less steel foils of Arc4 shaver raise, catch and hold hairs so four razor–sharp little blades snip the hair at 30 degree angles for a

super close, super clean shave,
A multi–flex head allows for fluid movement to glide with agility and grace for maximum

Safety Razor Vs Straight Razor Research Paper
A common question from new and experienced shavers a like is "Which is better, a safety razor or a straight razor?" Both of these have their own
unique advantages and disadvantages so the answer is not so clear–cut. Each person's skin, lifestyle and time constraints are different so the answer
will be different from individual to individual. By considering certain key points you can make sure you select the best type for you.
Straight razors can bring back a feeling of nostalgia and offer a traditional shaving experience. It somehow feels right and manlier – something that
safety razors do not offer. This traditional experience requires full immersion and is normally a lot more time consuming than using a safety razor.
You need to enjoy the shave. The best straight razors can last a very long time and are... Show more content on Helpwriting.net ...
You will need to replace the blades a lot more often so they are less cost effective in the long term. They are, however, a lot more convenient to use.
Their main benefit is that you can just pick it up and start using it with very little preparation or skill required (and without the fear of slicing your
face). The shave is quick and super convenient. Despite this, you can still get a quality shave; although it won't be as close as a shave from an
experienced straight razor user. Their ease of use is the reason that they are the most popular form of razor today (although they commonly come in a
disposable cartridge form).
If you enjoy the act of shaving and love traditional experiences, then providing you have the time to learn to use one a straight razor would be the
better option. The long term cost effectiveness and the quality of the shave is unbeatable. If you just need to remove hair from you face quickly and
efficiently and do not want to spend months learning a new skill, then a safety razor would be the better

Laser Hair Removal Research Paper
Laser Hair Removal Could Save You From The Drudgery Of Shaving Your Underarms
If you're tired of having to shave your underarms so frequently, then it may be time to consider having laser hair removal. Underarm hair can be coarse
and grow so quickly that you need to shave it daily if you want to wear sleeveless tops and dresses. You may even worry your hairs will grow back in
so fast and be noticeable that you hardly ever go without sleeves. Laser hair removal can solve this problem by making your underarms smooth and
free of hair. Here is some information about how it works.
Most Types Of Skin Can Be Treated
The results you get from laser hair removal depend on a variety of factors such as age, skin condition, coarseness of your hair, and color of your skin.
The ideal situation is to have hair that is much darker than your skin. However, that doesn't mean other skin colors can't be treated, but they might
require more treatments. Plus, laser technology has advanced since laser hair removal began and now it is easier to get results on dark skin too. ... Show
more content on Helpwriting.net ...
You could easily have this procedure done on your lunch hour. This makes laser hair removal on your underarms a convenient treatment to undergo
and you won't have to worry about taking off work to recover.
The laser wand is pressed against your skin and passed over the skin in rows until your entire underarm is treated. Gel is applied first so the laser
glides easily. The laser may feel warm because the laser actually heats up your hair follicle in order to destroy it. The laser wand might have a cooling
attachment on it too that counteracts the heat you feel so you stay comfortable.
Laser hair removal treatments aren't painful, but you'll probably feel a little sting with each pulse of the laser. It may feel like a pinch or like you've
been hit with a rubber band.
It Takes Time To See

Clean Edge Razor Splitting Hairs in Product Positioning
Clean Edge Razor
Splitting Hairs in Product Positioning
1. What changes are occurring in the non–disposable razor category? Assess Paramount's competitive position. What are the strategic life–cycle
challenges for Paramount's current products as well as Clean Edge?
The non–disposable razor category has seen changes in the recent years. * Advertising expenditures increased significantly for newer and smaller
players to grab the market share whereas established players did not increase it significantly. * Male grooming product seemed to be a bright spot in
the industry with the advent of male–specific personal care products that outpaced the growth in women's beauty market * 5% growth per year from
2007 to 2010, ... Show more content on Helpwriting.net ...
Launching "Clean Edge" as a "niche" revolutionary technology product to be a market leader.
Advantages:
a)Increase in profits and market share.
b)Opportunity for higher profit margin with new "premium" product launched for niche segment
c)Existing products can be retained and used to target "Maintenance users"
d)Careful planning of Branding strategy could bring in maximum success
Disadvantages: a) Increased marketing budget costs to launch the new product and provide incentives to "Maintenance users"
3. Create a new strategy to market "Clean Edge" as a revolutionary technology product and gain market share in Super–Premium segment.
Advantages:
a)Increase in profits and market share.
b)Opportunity to be become technology leader by launching the product in super premium segment
c)Existing products can be retained and used to target "Maintenance users"
d)Brand/Image enhancement Disadvantages:
a)Increased marketing budget costs to launch the new product and provide incentives to "Maintenance users
Technology and Competition– Paramount's strategic challenges also included technology and new players. With new players entering the market with
huge advertisement expenditure, it was a threat to the market share of Paramount.

Paramount's

Clean Edge Razor Case
Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor "Clean Edge". With its
improved design, Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the
skin, allowing for a more thorough shave. The company has decided to introduce it in the men's market where it has a strong presence. The company is
now focussing on positioning and naming of this new product. It also needs to decide on the promotional activities to be performed adhering to the
budget constraints and also must decide on the distribution channels through which it can reach to the masses.
Industry experts have divided the nondisposable ... Show more content on Helpwriting.net ...
Present sales of the Paramount in razor industry come to $170 million and Paramount Pro contributes to this significantly. By introducing Clean Edge
in the mainstream sector a 60% fall in the sales of Pro is predicted and the revenue generated by it will come down to $68 million. But it is expected
that clean edge will generate a revenue of $147.8 million* and in turn Paramount can achieve a net sales of $215.8 million. Marketing cost is
approximated to $42 million and Paramount will be able to generate a profit of $173.8 million. If they had positioned it in the niche segment they
would lose only 35% sales of Pro. But at the same time, due to the constraints in the market clean edge can raise sales of only $52.8 million and the
net sales will total to $163.3 million. Here the marketing cost is approximated to $15 million and the revenue generated will amount to $148.3 million.
Thus the figures clearly indicate that concentrating the mainstream would be more beneficial. Also Paramount will be able to achieve a profit margin
of $3.09 per unit even after providing distributors a margin of $3.36 per unit.
Since the product is being positioned in the mainstream segment it would be better if it is named "Paramount Clean Razor" because this helps
customers relate with the brand and would be easier for it to compete with Naiv since it is a recognized brand in this

Advertisement Analysis : Slicing The Prices
Slicing the Prices In a recent issue of Men's health magazine, Gillette has posted an appealing advertisement. The advertisement Gillette has posted is
for their price change in razors. The advertisement is a straightforward design with three razors on the left–hand side of the page, large text saying, "Get
the shave you love for our lowest prices in years" on the top, and finally the company name on the right. The advertisement does not give a specific
price. The promises of an insubstantial value in addition to the light humor makes this an effective advertisement that will remain in the subconscious
of future consumers. As most readers of a magazine normally disregard the advertisements displayed, companies must find ways to convey... Show
more content on Helpwriting.net ...
After reading the bottom paragraph, the advertisement communicates "we'd prefer to tell you exactly how much" meaning Gillette could not provide
the value of the product as the prices are dependent on location and market. A type of claim used by Gillette in this advertisement is an empty or
unfinished claim. An example of an unfinished claim is "the best a man can get". The core audience of Men's health magazine is adult men, likely in
college or above. The magazine provides information about health, fitness and men's fashion. The audience of this magazine are likely belongers, and
emulators. The target audience of this advertisement is known as sustainers, Belongers, and loosely the emulators. The sustainers have little disposable
currency. They are known to impiously purchase cheaper products to save as much money as possible. They are likely to be a candidate to purchase
the product because of the advertisement stating, "lowest prices in years". They are also the most prominent customer at Walmart, which sells the
Gillette brand. Walmart is one of the world's largest markets which makes their customer base a likely target. A better candidate of this advertisement
would be the belongers. Belongers are usually from the middle class who has more income to spend than the sustainers. Like the sustainer, they are
likely going to

Shaving Accessories Are Not The Most Innovative
Shaving accessories are not the most innovative or intriguing products in today's technological world, but somehow, a small startup that sells razor
blades through the mail has managed to reach a valuation of a billion dollars within 6 years. When Unilever acquired Dollar Shave Club in July, it was
the largest ever acquisition of a venture–backed startup in Los Angeles.
The idea originated in a conversation at a holiday party in 2010. A year later, founder Mike Dubin launched Dollar Shave Club, abbreviated DSC.
In 2012 the company gained attention through a series of funny, off–beat Youtube ads that went viral. The ads were so successful that they gained
12,000 subscribers in only two days, and by the end of 2012, DSC had made over $4 million. Their growth continued to be exponential. In 2013 they
made $19 million, then reached $64 million in 2014.
Were a few humorous ads enough to grow a company to a billion dollar value? The ads gained a lot of attention, but the success of the company was
also due to several other factors. Read on to gain some insights about how dollar shave club achieved a billion dollar valuation in less than 6 years.
The company addressed an annoying problem
For years razor blade buyers have been subject to an irritating shopping experience. Mainstream brands like Gillette charge little or nothing for razor
handles, then overcharge for the blades, to the point where stores keep them in locked cases.
Dollar Shave Club offered consumers a much

Schick Razor Commercials Advantages And Disadvantages
Per current societal norms, all people are expected to shave at least one part of their body. Your perceived gender determines how much one is
expected to shave; for example, women are expected to remove more hair than men are. Many companies take advantage of this norm, but the leading
enforcer of the rule is razor companies. Schick razor commercials are no exception. The company produces razors and advertisements for the gender
–specific razors for men or women, and their commercials are noticeably different depending on their target audience.
In different commercial targeted to women created by Schick, all the women were shown to be doing different tasks. The first commercial picture a
pink razor robot battling a jungle to refuel its hydrating gel pockets, and shortly after transforms back to a razor ready to serve its owner by shaving her
leg on the side of a bathtub. This commercial entertaining, but was also based on the theory that all women should be viewed as independent, yet
girly at the same. The second commercial showed very thin women standing in front of small bushes that were supposed to represent their own pubic
hair. Two women were given rusty scissors, and one was given a special Schick trimmer. After completing their task, the Schick bush ended in the
shape of a heart, and the remaining women glared enviously at the clean–cut bush. Again, this is based in the fact that women must be clean–shaven no
matter where the area is. Finally, in commercial three, a girlfriend is pictured rushing around her apartment while trying to clean and shave at the same
time to prepare for the introduction of her boyfriend's mother. Once more, the razor company shows how women are expected to be fully shaved for
important events. Of the tree, all the commercials were pictured in bright colors with girls conforming to the expectation that all their natural body hair
must be kept under–wraps, if no completely removed.
The men's commercials were an entirely different scenario. The first men's commercial pictured a boy in a laundromat who started to flirt with the only
girl there, who started a laundry fight with him. The shirt turned to water when it hit the boy to symbolize the hydration that the razor brought

Movie Review : ' Slasher Horror '
TITLE: Threnody
GENRE: Slasher Horror
LOGLINE:
Trapped overnight within a 24 hour liquor store, a young woman fights to survive an assault from a psychotic admirer who doesn't accept her rejection.
TAGLINE:
No means no.
PITCH:
A divisive, female driven slasher horror story whose motivations originate from rape culture, affluenza, and victim shaming; emphasizing the
controversy of young murderers. Sexploitation for the 21 century.
SYNOPSIS:
PROLOGUE: In a dive bar called The Blind Donkey, ELLIOT SULLIVAN drinks shots of vodka by himself until he notices an interesting woman.
Yet, unfortunately, he is too afraid to talk start a conversation with her. Several hours pass by and Elliot still hasn't worked up the courage to approach
the ... Show more content on Helpwriting.net ...
Fortunately Elliot's father comes to wake him with warnings about the startling news on TV. Mr. Sullivan doesn't know Elliot is the killer that is
spoken of, so he offers his son the sincere advice to stay safe. Elliot promises he will, but the conversation turns to an argument when Mr. Sullivan
inquires about Elliot's job. To which Elliot can only answer with his curiosity as to why his rich father won't just help him through school. Mr.
Sullivan tells his son that women will only respect him if he earns his own money. Elliot replies with an attitude so Mr. Sullivan dismisses him away.
When Elliot leaves for the day, he is stopped by a cat stuck to a bush by some plastic refuse. Using the razor blade in his back pocket, Elliot is able to
free the cat from the bushes. Then continues into his luxury sports car.
Across town, the heroine of our story wakes up next to her "sort of" boyfriend. Actually, TRACY MATTHEWS is awkoen by the smell of MICK's

incessant weed smoking. The coule briefly play under the covers before Tracy orders Mick out of her apartment by the time she's done showering.
To Tracy's surprise, Mick stayed, and is helping himself to some breakfast. Tracy has a long day ahead of her, so she dismisses Mick one more time.
Mick obliges, but not before mentioning the party at VANCE'S apartment, so they should pregame at Tracy's first. Tracy agrees then Mick leaves,
slapping Tracy's butt on

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