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The D-I-K-A Model
Data Information Knowledge Action
Data
 Raw Data can come from various places.
 Is the data flawed?
 Can it be useful?
 What areas of the business is the data
relevant?
 Is the data time sensitive?
Information
 Is the data timely, accurate, and relevant
enough to be useful to the business?
 Beware of information overload
 Provide the relevant information to the
right groups of the organization and at the
right time to use it
Knowledge
 Who has the knowledge to pull the data from the
system or accurately collect it in the process and
procedures?
 Who has the knowledge to know what data is
credible and relevant?
 Who has the knowledge to know which groups the
data is valuable to?
 Who has the knowledge to create actionable and
valuable reports, processes and procedure?
Action
 Are the employee’s empowered to take action on
the information that is provided from the
analysis?
 Has the information been used to create and
actionable plan?
 Are the plans and the actionable data likely to be
resisted by employees or management?
 Can the plan be effectively communicated to
make it more likely to be successful?
References
Clampitt, P. (2017). Communication for managerial effectiveness:
Challenges, strategies, solutions. Thousand Oaks, California: Sage
Publications Inc.
Khedhaouria, A., & Jamal, A. (2015). Sourcing knowledge for innovation:
Knowledge reuse and creation in project teams. Journal of
Knowledge Management, 19(5), 932-948. doi:10.1108/JKM-01-2015-
0039
Lavtar, R. (2013). Ways and side ways of using the information and
communication technology (ICT) in knowledge sharing in
organizations. Lex Localis, 11(4), 871.

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Dika model

  • 1. The D-I-K-A Model Data Information Knowledge Action
  • 2. Data  Raw Data can come from various places.  Is the data flawed?  Can it be useful?  What areas of the business is the data relevant?  Is the data time sensitive?
  • 3. Information  Is the data timely, accurate, and relevant enough to be useful to the business?  Beware of information overload  Provide the relevant information to the right groups of the organization and at the right time to use it
  • 4. Knowledge  Who has the knowledge to pull the data from the system or accurately collect it in the process and procedures?  Who has the knowledge to know what data is credible and relevant?  Who has the knowledge to know which groups the data is valuable to?  Who has the knowledge to create actionable and valuable reports, processes and procedure?
  • 5. Action  Are the employee’s empowered to take action on the information that is provided from the analysis?  Has the information been used to create and actionable plan?  Are the plans and the actionable data likely to be resisted by employees or management?  Can the plan be effectively communicated to make it more likely to be successful?
  • 6. References Clampitt, P. (2017). Communication for managerial effectiveness: Challenges, strategies, solutions. Thousand Oaks, California: Sage Publications Inc. Khedhaouria, A., & Jamal, A. (2015). Sourcing knowledge for innovation: Knowledge reuse and creation in project teams. Journal of Knowledge Management, 19(5), 932-948. doi:10.1108/JKM-01-2015- 0039 Lavtar, R. (2013). Ways and side ways of using the information and communication technology (ICT) in knowledge sharing in organizations. Lex Localis, 11(4), 871.