PRISM CRM is a customer relationship management software that has been developed since 2005 to help real estate and construction companies manage their marketing, sales, delivery, and after-sales processes. It allows companies to track customer interactions from initial contact through delivery and follow-up. The software provides functionality for document management, customer data, sales tracking, inventory management, and financial reporting. It also offers integrations with websites, social media, email, and 3D modeling software to provide an end-to-end customer relationship platform for real estate developers.