This document discusses the need to digitize vast amounts of analog audiovisual content that is deteriorating. It notes that over 200 million hours of archives are in analog formats and at risk of being lost. Broadcasters produce 200,000 hours of new digital content daily. The document outlines challenges in managing both legacy and born-digital content across multiple platforms and devices. It then provides examples of MediaGuru's work digitizing over 100,000 items of content in Qatar and managing the Times of India Group's media assets, integrating analog and digital formats. The document emphasizes the importance of digitizing archives for future access and repackaging content for different platforms and channels.