This document discusses the transition of media and broadcasting towards cloud-based solutions. It notes that the video market is growing rapidly, with new channels and services launching weekly. This is driving demand for cloud-based solutions that offer agility, flexibility and scalability. Broadcasters want to reduce infrastructure costs and have on-demand access to content delivery. The cloud allows broadcasters to reach global audiences across devices. The document presents market projections showing an increasing shift from on-premise production to cloud-based virtual production and content hosting through 2025. It outlines Royal Bengal's cloud-based solutions and business models, as well as revenue segments and potential customer types.

1. Royal Bengal Multimedia
Park
Next Generation Broadcasting Technology

2. End-to-end Managed
Service
Live From the Cloud:
The Next Generation Business
Model for Broadcast

3. Trend in Video Market
• The video market is in fire.
• Every week a new pop-up channel and direct-to-consumer service is launched.
• Steaming Market demands cloud based channel origin & distribution solution for agility,
flexibility and scalability.
• Large broadcasters with multiple channels to put on air have a lot to gain from tapping into
the cloud.

4. Transition in Media Market
• There is a market and technology shifts in the world of media industries. TV
stations, content broadcasters are undergoing with a major transition. As a
result all broadcasters, content owners, sports organization, right holders,
platform operators, mobile network operators, and telcos are facing
challenges to understand and fulfill their customers need.

5. Trending Problem
• Content owners want to reach their audiences beyond boundaries No matter
where they are or which device they are watching.
• Channel operator want to combine Satellite and OTT delivery at the same
time.
• Broadcasters no longer want to be in the infrastructure building business.
They want zero spend on broadcast-specific hardware.
• Need rapid channel deployment/ upgrades and instant access/easier and
faster transfer of media content.

6. Audience Reach
• By partnering with a distributor with an open platform, broadcasters can easily integrate into their
partner’s system. Once integrated, broadcasters can reach any geographic location with an
endpoint when distributing content, allowing broadcasters to distribute their content at a lower
cost, while simultaneously reaching new markets and audiences. Previously niche markets and
audiences that were not monetizable can now be targeted with content that is specifically tailored
to them. A broadcast for an international contest between Russia and Spain needs to reach a
Russian and Spanish audience, but with the right partner, fans in Hong Kong, Thailand, South
Africa, Ecuador and other countries can get in on the action. Rather than creating separate files
and containers for each region by hosting everything in the cloud, each region can access content
with the click of a mouse.

7. Transition In The Market 2019
Content Moving
to cloud for
Virtualized
production
20%
Content Hosting
& Deliver over
IP
80%

8. Transition In The Market 2025
Content Moving to
cloud for Virtualized
production
80%
Content Hosting &
Deliver over IP
20%

9. The Cloud Playout Market
• The global playout solutions
market is projected to reach a
value of $1.2 billion by 2027,
up from $615 million in 2019.
0
500
1000
1500
2019 2027
Million USD

10. The Cloud Playout Market

11. The Cloud Streaming Market
• 1.161 billion subscription VoD
accounts by 2025, which is up
by 81% from 2019
• Ad-Supported VOD Revenue
to Reach $56 Billion by 2024 0
500
1000
1500
2000
2019 2025
Million Subscriber

12. Market Intelligence
• Cloud Broadcasting Solutions Market - Key Players
• “…Some of the major players operating in the global cloud broadcasting
solutions market are Microsoft Corporation, Amazon Web Services Inc., Imagine
Communications Corp., Avid Technology, Inc., Amagi Media Labs., Sinclair
Broadcast Group, Planetcast Media Services Limited, ERA Ltd, Arqiva, and Nera
Telecommunications Ltd. With increasing demand for on-demand broadcasting
services, new players from developing regions are projected to enter the cloud
broadcasting solutions market in the near future.”
• -----------------------transparencymarketresearch.com

13. Market Intelligence

14. Our Solution
Cloud Based Solution for
Production &
Management, , Disaster
Recovery
Channel Origin,
Monetization,
Broadcast and
Multiplatform
Distribution
Uplink, Live Coverage,
Satellite Capacity & Fiber
Hub

16. PART ONE
Tech-share model (allows
partners to share a part
of their revenue with
Company instead of
paying up for using the
technology.)-(25%
Revenue)
PART TWO
Pay as you go
PART THREE
Sales from Service
Business Model

17. Revenue Segments
Segment %
Channel Origin 20%
Virtualized Production & Management 20%
Distribution 15%
Targeted TV Advertisement & Monetization 35%
Live Coverage & Feed, VAS 5%
Broadcast Feed Monitoring & Disaster Recovery 5%

18. Global
Amazon Web Services
Harmonic
SES
Encompass Digital Media
Avid Technologies Inc
Arqiva
Globecast
Sub-Continent
Planetcast Media Services
Limited
Amagi Media Labs
Competitors

19. Content Producer & Media House
Local & International TV Station
Sports & Event Organizer
Broadcaster
Telco
Our Customer

20. Thank You