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Irdeto CASBAA Overview
- 1. Irdeto at CASBAA 2010 Hong Kong 25-28 October 2010 CEO Graham Kill speaks on the “Dawning of Media 3.0” – October 27th11:20am
- 2. About us Founded in 1969 by Ir. Pieter den Toonder 1000 employees, over 500 customers Dual headquarters: Amsterdam and Beijing 25 offices around the world Part of Naspers, multinational media company 10.000 employees, USD $3.7B revenue in FY10 Protect and enable digital assets Content: video, games, maps, eBooks Software: applications, APIs, Oss Platforms: devices, servers Over 1 billion software instances protected
- 3. Part of a Strong and Stable Multinational Media Company 3.95 million subscribers, 60% of Naspers revenue (US $2.2B in FY10) --- secured by Irdeto US $3.7B revenue in FY10 Double digit annual growth, staff tripled since 2005
- 4. Irdeto’s Worldwide Presence Headquarters 800 employees in 25 offices, approximately half in Research & Development
- 7. Connectivity
- 8. DisintermediationLast millennium New millennium: Media 3.0 Operator Radio stations News-papers Broadcast, broadband, mobile 6
- 12. Diversified
- 14. Personal
- 15. Portable
- 18. Diversified
- 20. Personal
- 21. Portable
- 23. iPad Personal Channel: Proactive Recommendation 13 From the iPad, “I Like” will: Fill in Recommendation engine Publish on Facebook and Twitter accounts
- 25. Show is not on friend’s personal network, the he can SUBSCRIBE NOW
- 26. Show is on VOD portal, not free, then he can BUY NOWI am watching “Dexter” on channel 10, that’s cool! SKIP WATCH NOW
- 28. Diversified
- 30. Personal
- 31. Portable
- 33. Irdeto’s unique advantage 17
- 35. Diversified
- 37. Personal
- 38. Portable
- 40. Renewable Conditional Access Solutions Using both smart card and Irdeto’sCloakwaretechnologies Java-based middleware platform and customer care & billing solutions Irdeto’s home networking capabilities for three screens and beyond The solution securely moves content from the subscriber’s set-top box to a variety of other connected devices in the home 20
- 42. Diversified
- 44. Personal
- 45. Portable
- 47. Business Case Study Examples
- 48. Videocon – Differentiated Satellite Pay-TV Objective – Add pay-TV services to augment device sales in a highly competitive market Requirement – Flexibility to adapt to market trends, low TCO Solution – Irdeto SmartStart solution (CA, middleware, BSS) with differentiated services and tailored experience Satellite Bundled device plus TV service Interactive services, 10+ languages Easy billing options
- 49. MultiChoice Africa – Next-gen Pay TV Objective – Build on strong brand and market leadership, create next-gen STB platform Requirement – Fast customization, future-ready solution Solution – Irdeto renewable CA, flexible middleware, full-featured BSS, powerful content management Satellite & Broadband
- 51. 4 dedicated channels (also in HD)
- 52. 24/7 coverage, 13th Feb – 1st Mar
- 53. Integrated with pay TV – service on every box in home
- 55. Viasat – From Satellite to Online TV Objective – Offer on demand and catch-up TV via Internet to existing satellite and new customers Requirement – Flexible content management: Different user profiles, payments (free, rentable, packaged), geo-restriction, languages, currencies Solution – Irdeto content management: Search, top 10, full description, intelligent category tags, banner ads, payment gateway WMDRM, Silverlight, PlayReady Support Internet Satellite Irdeto Content Management
- 56. Astro – Differentiated Satellite Pay-TV Objective – Offer VOD and catch-up TV to STBs, PCs and mobile devices to extend brand, reduce churn Requirement – Acquire content from live and production sources, manage a large content library, secure the content, provide the consumer experience, service Astro subscribers and non-Astro subscribers via PPV, launch online service with World Cup (June 2010) Solution – Irdeto content management: A “Media Hub” to acquire, manage, secure, publish, distribute and monetize content on different consumer platforms. IP-connected STB/TV Silverlight , PlayReady DRM support with Smoothstream Broadband & Mobile Irdeto Content Management SMS
- 57. Telenor – Integrated Quad Play Objective – Offer centralized billing and customer care for voice, data and content services Requirement – Ease of configuration and integration, pay-TV expertise Solution – Irdeto BSS with 360o customer view, support for multi-currency, taxation / languages, pay-TV services Irdeto BSS Broadcast, Broadband, Mobile
- 58. Sony – “Media Go” Service Hollywood Objective – Grow Media Go service, delivering premium content to Sony and other devices Requirement – Best content protection to meet Hollywood robustness rules Solution – Irdeto’sCloakwaretechnology protecting Marlin DRM on PCs and Sony devices Internet Protected by Irdeto’sCloakware
- 59. NetFlix – Content via Internet to Any Device Objective: Deliver content via Internet to any device, any time, any where Retain current subscribers Attract on-line subscribers Reduce delivery costs Requirement – Flexibility to support any device of a consumer’s choice Solution – Irdeto’sCloakwaretechnology protecting content consumed on any device Internet iPhone, iPad PS3, Wii Protected by Irdeto’sCloakware "It's possible that within a few years, nearly all Internet-connected consumer electronics devices will include Netflix.“ Reed Hastings, CEO, Netflix
- 60. Adobe – Secure Content Delivery via Flash Objective – Enable online content delivery and monetization on different platforms Requirement – Flexibility to support any device of choice Solution – Adobe Flash Access supported by Irdeto’s content management solution Control Publish Internet Flash Access DRM License Irdeto Content Management
Editor's Notes
- This is how Irdeto fits into our parent companies, Naspers and MIH. <from Naspers web site>Company Profile / About Naspers Business overviewNaspers is a leading multinational media group, incorporated in 1915 as a public limited liability company and listed on the Johannesburg Stock Exchange (JSE) in September 1994. The company also has an ADR listing on the London Stock Exchange (LSE).Over the past two decades the group has evolved from a traditional print media business in one country, to a broad-based e-media company in multiple markets.The group’s principal operations are in internet platforms (focusing on commerce, communities, content, communication and games), pay-television and the provision of related technologies and print media (including publishing, distribution and printing of magazines, newspapers and books). Most of Naspers’s businesses hold leading market positions.The group’s most significant operations are located in South Africa and elsewhere in sub-Saharan Africa, China, Russia, Eastern Europe, the Netherlands, India, Brazil and Thailand. Mission and StrategyNaspers operates platforms that link users to media, e-commerce, advertising, content and means of communication. The strategy is to provide entertainment, trading opportunities, information and the ability to participate to users wherever they are. The group’s expertise lies in the following: • packaging content and creating communities• building brand names around them• running platforms that distribute media products, support e-commerce and sell advertising.Naspers manages paying subscribers, concentrates on the media, trading and communication needs of individual users and also develops and sells useful media technologies. Through its various operations, the group wants to be useful to the communities it serves and use its expertise to that end.
- Irdeto continues to realize significant growth through revenue and acquisitions. In fact, the company has nearly tripled its workforce and grown its revenue by double digit percent annually over the past four years. Irdeto achieved these milestones and is prepared for future growth through its continued investments in products as well as the ability to embed innovation, flexibility and environmental consciousness into the very fabric of its organizational structure and physical space.
- Social TV:Irdeto will partner with Bluestreak Technologyto demonstrate how to deliver an interactive, individualized Social TV user experience across multiple platforms. Irdeto aims to unite televisions with connected devices (including TVs, the iPad and PCs) to create personal TV channels based on consumer habits, preferences and online social networks. Head End-Based Watermarking:Adding to its portfolio of industry-leading software security solutions, Irdeto will demonstrate a new, highly cost-effective watermarking solution that verifies user identity at the device level without requiring any additional hardware. With this technology, Irdeto enables content distributors to more effectively protect their existing revenue streams, as well as opening up new markets such as direct-to-home delivery of new early-release window movies. Broadcast TV and Home Networking: Irdeto will highlight its renewable conditional access solutions using both smart card and Irdeto’sCloakware technologies, as well as its Java-based middleware platform and customer care & billing solutions. The demonstration will also highlight Irdeto’s home networking capabilities for three screens and beyond, showing how the solution securely moves content from the subscriber’s set-top box to a variety of other connected devices in the home. Broadband TV: This demo will showcase Irdeto’s online video content management solutions, highlighting unique capabilities such as sports content solutions for the iPad and smooth streaming for effectively and securely delivering HD video to PCs. Irdeto will also demonstrate its ability to support Adobe Flash Access as the first company in the world to offer monetization solutions for this standard. Numerous live Irdeto customer implementations will be presented.
- Background:Huge market in India, densely populated cities1.1B people, 220M households, 300M TVsFast growth of satellite TV, stiff competition5 DTH competitors launched before Videocon d2h services450 channels, no exclusives, difficult to differentiateKey challenges / opportunities:Videocon is a leading CE brand – how to leverage that position to enter DTH?Support local differences – 10 languagesHyper-competitive market5 DTH competitors already launched>10M DTH subscribers at launchAdding up to 1M / monthMust differentiateTime to market fundamentalSolution:Key drivers – fast customization, low ownership costsIrdeto SmartStart Advanced TV solutionRenewable and best-in-class content securityEasily customizable user interface – no dependence on vendorsSupport for 10+ languages – not possible on most middleware platformsAbility to add new in-house or 3rd party applicationsEase of deployment on multiple device platformsFlexible billing and customer care systems to support different offeringsHigh scalability for growthWhy IrdetoOne-stop shop, pre-integrated solutionsExperienced team, global deploymentsProven track record of innovationsResults:Building on existing strong brandConsistent look and feel across STBsPopular “combos” to avoid price-only competition with other pay-TV operatorsService differentiationInteractive servicesFresh content, ahead of competition10+ differentiated channel packagesTailored user experienceCustomized interface and languagesConvenient billing options
- Background:Africa pay-TV market – fast changingIncreased broadband penetrationEmerging value chain – new competition and opportunityNew rights owners, services, platforms, devices, entrants, consumers… and aggregatorsMultiChoice – leading satellite operator since 1986Distribution of both acquired and own contentChannel bouquets branded as DStvPart of Naspers GroupSubscribers: 3.2m Gross active subs between SA and Africa with ca. 800k in the rest of AfricaObjectives:Build on its strong brand and market leadershipOne of the top five brands in South Africa3.2M subscriber homes, rapidly expanding in AfricaPart of Naspers GroupCreate next-generation set-top box platformSolution:Key drivers – fast customization, future-ready solutionIrdeto SmartStart solutionsRenewable and best-in-class content securityEasily customizable user interfaceAbility to add new next-generation services to increase customer loyalty and ARPUPush VOD, games, interactive applicationsVarious content delivery optionsWhy IrdetoOne-stop shop, good fit of company visionExperienced team, global deploymentsSuccessful launch of services in World Cup football stadiumsDVB-over-IP project for hospitality industry in South Africa
- Background:Australia population – 22M people, 9M households Increased competitionFrom broadband and new playersBlockbuster going online with movie rentalsChanging consumer behaviorPopularity of PVR and Internet TVFoxtel - leading satellite operator in AustraliaAdvanced servicesInteractive features – news, weather, sportsPPV, PVR, push VOD, HD1.6 million subscriber homesPartially owned by News CorpObjectives:Add on-demand and catch-up TV services“watch what you want, when you want” Offer differentiated, niche content to create valueDeployed – NDS CAS (sister company), OpenTV middlewareNew – Irdeto Content Management solutionMore mature and operationally superior to other solutionsChosen solution by BSkyB (sister company) and ViasatWhy IrdetoTime to market, ready solutionExperience in pay-TV ecosystem integrationResult:Vancouver 2010 - Olympic Winter Games$65 AUD4 dedicated channels (also in HD)24/7 coverage, 13th Feb – 1st Mar 2010Integrated with pay TV – service on every box in homePlus live online broadcast
- As one of the UK's most visible media brands, BSkyB reaches one third of all UK homes and has a reputation for focusing on quality growth by increasng product penetration and innovative entertainment options. In 2005, as part of its focus on growth and innovation, Sky wanted to streamline its workflow for delivering video content to multiple platforms. With Irdeto Media Solutions, Sky doubled their clients, increased revenue opportunities and significantly reduced their operational overheads.Syndication partners, media outlets, mobile providers, affiliates including railroad stations and shopping malls
- flexible user profile (optional link to satellite account),
- Background:Malaysia’s largest pay-tv operator2.5m+ subscribersAvailable in 50% of Malaysian homesPrivately owned and operated by Measat Broadcast Network Systems.Subsidiary of Astro All Asia Networks PLC which own Maxis – the largest mobile operator in Malaysia.Launched Measat 3 in Summer 2009 followed by new IP PVR STBLaunch of B.yond in December 2009 – HD DTH – 5 channels.Mirror Broadcast from two centres near Kuala Lumpur – AABC and Cyberjaya.>90 channels comprising of pass through, modified, 10 local channels – Astro owned content.Business goals: (key challenges / opportunities):GoalsBrand extensionChurn reductionAvailable to existing DTH subscribers only - expanding to non subscribers.Initial 10 channels available for Catch UpPlus PPV Movies later – Celestial Pictures Re-launching entire online presenceLaunching the B.player to follow B.yondSoft launch with Academy Fantasia – early June, 2010Launched online with World Cup – June 11th 2010All matches streamed to PC and mobile (Maxis) to existing subscribers.Maxis subscribers able to upgrade package.VOD content available to STB (via IP), PC and mobile to existing subscribers.Some FTV content with consumer data capture.Following with BPL and other home content, to online, mobile and STB.Expanding to other content in late 2010What problems they need to solve:Large content library of home content, movies and other TV content.Wanting a solution to enable them to create “The Media Hub” for ALL IP delivered content.Needed to ingest from many existing systems into a single content management solution.Needed a recognized security solution.Solution that considers broadband access challenges in Malaysia.Be able to service non-Astro subscribers.Integrate with their existing CA system for distribution of VOD content to STB via IP.Distribute VOD content and metadata to Maxis (mobile)Scalable.Ingest – locations and integration – archive.Processing – volume.Distribution – platforms.Solution:Created the “Media Hub”.Site located Publish solution with deep integration to existing broadcast production workflow.Integrate with BBS for metadata ingest and scheduling of online content – live and VOD.SAAS Control – later Monetize.Live video ingest and control of Inlet Spinnaker encoders.Providing a skinable, repurposable and client Silverlight Player ; “The B.player”Configurable via the DPM; Playready DRMSmoothstream.Authenticates subscribers against SMS.Solution for non subscribers to access content via PPV.Mobile and STB – content management, distribution and processing.
- Source:Telenor web site:“The Telenor Group is a leading provider of telecommunications services worldwide. The company has a strongfootprint in Central and Eastern Europe and Asia and a leading Nordic position in mobile, broadband and TV services.Content: TV services and mobile content. Telenor offers TV services via cable, digital terrestrial and satellite networks in four Nordic markets. In several markets we also offer mobile content services (e.g. ring tones, music, movies, sports, and mobile TV).”Quad play – very often mobile is on a separate bill, data+voice+TV on the same charge, but seldom is mobile charge on the same bill (Telenor’s mobile telephony is a separate system)Irdeto BSS supportsVOIP, not traditional telephony such as fixed-line or mobile telephony. Irdeto BSS can integrate with other systems that process the traditional telephony call records with rating engines, and serve as the central customer care interface.
- Via Internet: content delivered to PCsVia Playstation network: content delivered to mobile devices, Sony Bravia TV, play stations, Sony / Ericsson products
- Objective:Retain existing subscriber base (many being lured to on-line delivery)Attract on-line only subscribersReduce content delivery costs