Gregory Lam is a digital media consultant who specializes in system design, content management, project management, and client relationships for various digital signage, kiosk, and online solutions. Some of his projects include designing an online community portal and social media presence for an expatriate organization, a custom WordPress political campaign website, and signage systems for retail stores, an Olympics broadcasting center, and a large shopping center.

1. 2008-2009 DIGITAL MEDIA PORTFOLIO

2. MY ROLES
• System design and integration
• Content design consultation
• Client relationships
• Vendor selection / RFQ
• Project management
MY SOLUTIONS
• Digital signage
• Interactive kiosks
• Streaming video
• Database integration and analytics
• Web design and development
• Content management (WordPress, Drupal, Joomla)
• Social media, RSS

3. EAST COAST CONNECTED
ONLINE
COMMUNITY PORTAL, ONLINE MARKETING
AND SOCIAL PRESENCE

4. THE CHALLENGE
• Design a virtual community for expatriates of Atlantic Canada
• Market networking events and social programs to members,
businesses, governments and sponsors
• Low cost: Organization is non-profit
THE SOLUTION
• Website powered by Drupal CMS delivers a scalable, interactive
experience with easy content publishing
• Leveraged Web 2.0 apps for ecommerce and marketing such as a
Facebook Page, Twitter feed, LinkedIn Group, Eventbrite gateway,
YouTube channel and Google Analytics.
• Low-maintenance, zero-cost IT infrastructure powered by Google Apps.
As Director of Online Strategy, deployed marketing tactics,
online portal and IT infrastructure to grow organization to
3,000 members.
Leveraging low-cost high
performance social apps
Web: www.eastcoastconnected.ca

5. POLITICAL CANDIDACY WEBSITE
ONLINE
ONLINE PROMOTION AND PRESENCE

6. THE CHALLENGE
• Easy maintenance and content management
• High usability for the user and the content authors
• Incite viewers to a specific call to action: join a political party and nominate
candidate
• Coordinate creative designers, social media strategist, and developers
THE SOLUTION
• Website powered by a custom WordPress system for stability, flexibility and
simplicity
• AJAX elements and custom plugins create rich user experience
• Custom postal code plugin delivers direct 3-step funnel to achieve site objective
Project consultation, management and deployment of
interactive political site and social media elements.
Social media integration,
interactivity, and AJAX elements
Web: www.chriscrowell.ca

7. TELECOM RETAIL STORES
ACROSS CANADA
3,000 MEDIA SCREENS IN 600+ STORES
NATIONWIDE

8. THE CHALLENGE
• Content management & hardware monitoring for up to 3,000 systems
• 90% of each store consists of interactive elements: touch screens,
web-enabled notebooks, and content-triggering phone lift receptacles
• Complete production planning and design in 3 months
THE SOLUTION
• Groundbreaking distributed network architecture allows for secure
VPN communications and low bandwidth consumption
• Automatically and instantly streams cell phone pricing from internal
database to each interactive touch screen
Designed, consulted and managed game plan for
ultimately 3,000 interactive kiosks and displays for 600+
next generation retail stores.
Touchscreens can be activated by touch or
by lifting a mobile phone from its wall
receptacle

9. BANK SKYSCRAPER COMPLEX
TORONTO, ONTARIO
ELEVATOR IP VIDEO LIFE SAFETY SYSTEM
IN CANADA’S 2ND LARGEST BUILDING

10. THE CHALLENGE
• 69 elevators in four skyscrapers, including Canada’s second
tallest building (68 storeys high)
• The fastest double-decker elevators in Canada
• 8,000 tenants and workers
THE SOLUTION
• Two-way voice and video communication between elevator
cabs and Security Centre
• Real-time connectivity via groundbreaking elevator shaft Wi-Fi
solution
• Digital signage screen switches to a live video call with the
push of an elevator alarm button
Designed and implemented an elevator signage solution in
Canada’s second tallest building with a built-in two-way Video
over IP emergency call system.
What the cab
passengers see
when Idle
What the cab
passengers
see when call is
in progress

11. 2010 OLYMPICS EVENT VENUE
VANCOUVER, BC
EVENT SCHEDULING, ADVERTISING
AND EMERGENCY MESSAGING

12. THE CHALLENGE
• 330,000+ square feet of function space with 350 events per year
• Mixed content: Meeting room event scheduling and video advertising
• Integration with the fire alarm system
• Demand for an environmentally sound solution
THE SOLUTION
• Architecture designed with low cost, low maintenance media players equipped
with system monitoring for high reliability
• Custom life safety solution allows for simultaneous visual message broadcast
during fire alarm emergency
• Remote controlled timers and high efficiency media players and LCD displays
minimize total energy footprint
Consulted deployment of 120+ multi-use displays for the official
international broadcasting centre for the 2010 Winter Olympics.
Winner of Sign Media Canada’s 2009 Digital Signage Award.
Typical meeting room display

13. DOWNTOWN SHOPPING CENTRE
TORONTO, ONTARIO
MEDIA HYDRANTS + CANADA’S LARGEST
OUTDOOR HIGH DEFINITION SIGN

14. THE CHALLENGE
• High exposure: Features Canada's largest outdoor curved display
(2,400 square feet) and the world's largest commercial plasma display
(103 inches)
• Multimedia ready: Provide a flexible multimedia environment for
TV broadcasting and input/output of external A/V sources
THE SOLUTION
• Streaming TV coverage of the 2008 Beijing Olympics and other events
in HD quality to any sign within the complex
• Media hydrants embedded within digital directory stands allow for uplink
of A/V equipment
• Remote monitoring and content management ensures timely and
reliable content delivery
Deployed signage throughout Yonge Street’s newest shopping
centre, including the largest HD outdoor sign in Canada.
Internal plasma displays

15. LEARN MORE
• www.linkedin.com/in/gregorylam
• twitter.com/gregorylam
• facebook.com/gregorylam
• google.com/profiles/gregory.lam
I am an avid problem solver, public speaker, and accomplished
solution architect.
I believe in better living through technology; that is, creating
user experiences and technical solutions through digital media,
online content management systems, mobile applications, and
social networking.