Vice media case study

Copyright © 2019 Primestream Corporation | Technologists for Media Creativity
FROM WHEREVER YOUR MEDIA IS STORED
Whatever architecture, whatever location, completely unified
TO WHERE EVER YOU CREATE
Any workflow, all formats, complete integrated
FOR HOWEVER YOU DELIVER
All channels, all platforms, all at once

Primestream® is the leader in dynamic media management, offering a seamless end-to-end platform for
the digital acquisition of live and file-based content, editing, logging, control room and master control
playback, web publishing, smartphone video contribution, remote collaboration and archiving. Primestream
solutions are ideally suited for multi-site operations and are implemented by the world's leading
broadcasters, service providers, online digital media operations, corporations, and
production/postproduction facilities.
Primestream’s software suite is a proven solution for complete and intelligent facility management.
Primestream customers include some of the world’s leading broadcasters and corporations, such as Vice
News, Microsoft Studios, CISCO TV, NFL Networks & NFL Films, WERNE, AT&T Sports, SunTV, Disney, New
World Symphony, Oath, Business Insider, USC Annenberg School for Communication & Journalism, MTG
Sweden, Goldman Sacks and many more.
Simply
Powerful
Since
1999

Copyright © 2019 Primestream Corporation | Technologists for Media Creativity | Under NDA
Primestream Customers Verticals
3
News Broadcast CorporatesDigitalTelco/OTT

Primestream Customers Verticals
4
NGO Sports PrintEducation

End-to-End 4K – HEVC – UHDVice Media Case Study

Primestream Customer | Entertainment | Vice Media
6
CHALLENGE
o A solid strategy for managing media; from creation to distribution. A scalable and highly
customizable media asset management (MAM) platform to enable media organizations to
repurpose (and monetize) their archives
o Delivering content in the many forms it needs to take in order to be consumed by their
target audience.

7
SOLUTION
o Vice Media, based in Brooklyn, NY, is a multinational media organization that delivers
topical content aimed at Millennials utilizing a variety of distribution platforms that include
print, broadcast and online. To meet the requirements of such a demanding audience,
Vice Media turned to Primestream and Tata Communications to create a high
performance, cloud-based and on premise (hybrid) platform for global asset
management, archiving, content contribution, production and distribution.

8
SOLUTION CONTINUED
o Legacy, non-scalable storage had become a challenge as the company needed to
rapidly scale out its storage to accommodate its exponentially growing content in a
durable, available and secure environment. Its existing architecture consisted of a
traditional tiering methodology with performance media storage for production projects,
and lower tier tape libraries for archived projects. In addition, the company’s global
footprint has led to pockets of content residing locally within each bureau. The company's
process of collaboration has traditionally been manual, requiring support from the local
sites holding the asset and delivering the required content to the remote site.

9
SOLUTION CONTINUED
o With a rapidly growing library of content and new quick-turnaround requirements, Vice
Media needed a solution that could enable its production teams to seamlessly work
together despite geographic locations and maintain an organized media archive that
could be accessible from anywhere, anytime and without the limitations that come with
traditional LTO archiving.

10
RESULT: HYBRID MAM Platform Saving Cost
o Primestream built a highly integrated hybrid infrastructure that leverages the Primestream
Xchange platform—which it uses to manage its asset management activities and keep
the production process seamless to its creative teams—and Tata Communications’
Cloud Storage service via its Video Connect Network.
o By archiving to the cloud, Vice is saving significant amounts of cost by not having to
continuously expand their storage and LTO library. In most cases, projects may start in UK
and are finished in New York—effectively gaining five hours of productivity while
capitalizing on available skill sets and existing investments.

11
o In order to bring efficiencies and collaboration to production, content archiving and file
sharing, the team migrated all of their content into the Xchange MAM to make room for
their rapidly growing content library. This process also required that all assets be tagged
with consistent metadata during the process.
o “A MAM populated with rich metadata, both contextually and administratively, can only
lead to automation and efficiency,” said Jack Skinner, product manager for media
technology at Vice Media. “Xchange gives us the flexibility to respond to the ever-
changing demands of our environment, and lets us be proactive in improving and
automating current workflows in our post-production pipeline.”

12
o Skinner said his main focus is on day-to-day workflows, delivering each content package
to the right location, and ensuring each of its shows gets aired every evening on time.
o “I’m concerned with how the content assets are being sorted and how metadata is being
applied to it,” he said. “Also, how effectively can we search our video library and empower
our editors to create as opposed to digging in the weeds.”

13
o "We set out to solve the problems of archive, management and transport,” said Jack
Skinner, product manager for media technology at Vice Media. “In doing so we found that
the design of the solution granted us the flexibility to contribute, collaborate and distribute
across our global offices. The ability to edit while ingest, the ability to be able to live log
content as it's coming in, and the ability to have multiple people looking at essentially the
same piece of content has been huge for us,” he added.
o What’s clear is that seamless production operations start with highly accurate metadata
and a well thought out media management strategy. It has to start at image capture and
move along through to final delivery. The team at Vice Media has put that concept to the
test and is seeing huge gains in productivity and audience retention of the finished
material.

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