Digitalium 2018 - Facebook Marketing Strategies - Antoine Dupont

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Presentation by Antoine Dupont at Digitalium 2018 in Bucharest, Romania. How to use Facebook to grow your business and Facebook Marketing strategies that work.

Marketing

MASTERING FACEBOOK:
STRATEGIES THAT WORK
@ADUPONT65

Facebook will  
PROMOTE  
what we “collectively”
LIKE

25% Inspiring/Education
17% Funny (lol)
15% Entertaining

Marketers are more
concerned with PUSHING  
boring CONTENT than
ENGAGING

Marketers need to
STOP posting 
boring SHIT

In the Questions
they ASK is YOUR answer

Facebook HACK
More COMMENTS
is the secret sauce

Find a common
cause or interest
your audience has

GROUP RULES
1 - No Self promotion
2 - Don’t be a jerk

The Amount of
TRUST
you EARN is
proportionate
to the VALUE you
provide

Confucius said
1 year plan: plant rice
10 year plan: plant a tree
100 year plan: educate a child

Give away my pricing !
It depends !
May lose business !

$8-9 per 1000 views
2019 : $30-40 ?
2020 : $100-200 ?

Social Messaging Apps
are on track to own 75%
of all mobile messaging

Antoine Dupont
www.katapult.marketing | www.antoinedupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker
@ADUPONT65

The Marketing Store presented for the third time at SXSW Interactive conference. During our session: “Show & Smell: Brand Experiences For All Five Senses", our team brought the latest leading-edge technologies and shared how these future technologies may be used in brand activation experiences. Take a look at our presentation and visit sxsw.tmsw.com to view all of the emerging technologies we showcased during the session!

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