The use of digital channels and tools for promoting products or services is known as digital marketing. However, digital transformation refers to the strategic process of leveraging technology to transform and improve a business's entire operations and customer value proposition. Digital marketing is a component of digital transformation, which encompasses a more comprehensive set of changes that can affect many aspects of a business, extending beyond just marketing. Smartinfologiks - The end-to-end digital marketing solution providers in India possesses a detailed association with technology. With a decade-year-old of experience, we serve 360-degree business solutions that help initiate more traffic and conversions to your business. We’re backed up by a team of adroit developers, designers, and marketers who’re skilled and proficient enough in developing, designing, and marketing your business through organic methods.

1. www.smartinfologiks.com

2. Digital marketing refers to the use of digital channels and
tools to promote products or services, while digital
transformation is the process of using technology to
fundamentally change the way a business operates and
delivers value to customers.
While digital marketing is a subset of digital transformation,
the latter involves broader changes that impact various
aspects of a business beyond just marketing.

3. Table of Content
● What is Digital Transformation?
● What is Digital Marketing
● Techniques Implied in Digital Transformation &
Marketing
● Digital Transformation Consultation
● Digital Marketing Consulting Services
● How will Technology Aid Small Businesses?
● Summary

4. Digital Innovation?
This term keeps hovering in your mind when you decide to
improve your business.
I hope this content can help you understand both the
technologies at their best!
Digital marketing is a technique while digital transformation is a
process. Digital transformation is a process used to enhance
your business, and its workflow through automated processes.
However, digital marketing is the implementation of advanced
marketing gimmicks to promote your business’s online visibility.

5. What is Digital Transformation?
It implies redesigning your business. It helps in altering and
illuminating a new business culture using advanced
technologies. The transformation initiates when our business
moves from paper to excel or any other application to
maintain your business and is further executed in different
business areas- sales, customer services, marketing, etc. It’s
all about how you think and engage with your patrons.
As per Flexera; about 90% of organizations are implementing
cloud business.

6. Perks of Digital Transformation Techniques:
● Improvised Data Collection
● Enhanced Resource Engagement
● Improved Customer Insights
● Improved Customer Experience
● Promotes Digital Culture
● Augmented Profits & Productivity
What is Digital Marketing?
Digital marketing involves promoting your business/products
through different digital channels.

7. Businesses leveraging digital marketing techniques like
search engine optimization (SEO), email marketing, content
marketing, etc., reach their customers efficiently, boost
brand awareness, and enhancae online visibility. The scope
behind digital marketing is encouraging and possesses a
modest amount of opportunities.
HubSpot states that an estimated 64% of marketers
capitalize on search engine optimization actively.

8. Perks of Digital Marketing:
● Increased Conversion Rates
● Social Engagement
● Enhanced Online Presence
● Different Marketing Strategies
● Analytics & Optimization
● Cost-Effectiveness
● Enhanced Business Awareness

9. Techniques Implied in Digital
Transformation & Digital Marketing
1. Artificial Intelligence
AI is a galvanization of human intelligence through machines.
Strategic implementation of artificial intelligence can help
yield better productivity and lead to the effective use of data
by an organization.
Digital Transformation Techniques

10. This technique helps in analyzing customer behaviour,
gathering valuable insights to characterize the trends on a
real-time basis theory boosting customer satisfaction through
automated customer services.
Nearly 88% of companies report progressive digital
transformation, according to Klick.
2. Augmented & Virtual Reality
Gone are the days when AR and VR were the concepts meant
for gamers. It’s multifacet and used in different industries
customized to emerging business needs.

11. These techniques are functional in the military for training
soldiers followed by industries like retail, automobile, etc.
3. IoT
An interrelated computing device, machine, and object, IoT
is useful to transfer data without any interference. The
technology helps in collecting information such as user
preferences, which can assist marketers to reach their
potential audiences effectively.

12. 4. Bots
In improved intelligent systems, Bots can help interact with the
user. This helps in two-way communication between the brand
and the customer. It’s used to deliver searches and product
suggestions in the sales department.
5. Big Data
Big data helps in enhancing data collection it helps in managing
a large amount of data gathered by organizations. The data
analytics technique helps in scrutinizing your campaign
performance.

13. Around 52% of marketers globally drive growth using digital
transformation as their prime focus, states eConsultancy.
6. Block Chains
Blockchain is a vital player concerning digital transformation.
This technology enables improving business using automated
business processes and the launching of new digital products.
The information available on blockchains connects to
cryptography and is decentralizable, verifiable, and viewable
by the public. This boosts trust, security, and transparency of
the data shared within the business network.

14. Digital Marketing Techniques
1. SEO
It’s an effective marketing strategy implemented to
enhance the website traffic and its online presence in search
engines. This technology further helps in boosting brand
awareness.
2. Content Marketing
The technique attracts and retains customers by sharing and
creating pertinent content reflecting your brand.

15. The content should be a blog, article, social media post,
campaign, video content, etc. This strategy can help
customers to understand your business and its intents.
3. Email Marketing
It’s an essential technique to keep your customers involved
with your business. Whether you want your visitors to sign
up, retain customers, or address your customers - email
marketing is a dynamic business strategy. This strengthens
the bond with your customers.

16. 4. Social Media Marketing
It’s a vigorous digital marketing technique to boost your
online presence. It helps in promoting brand awareness
worldwide. Listing your products / services on various social
media handles, or promoting your brand with social media
influencers.
5. Referral Marketing
An excellent way to attract customers. Establishing a referral
program can cultivate more customers and conversions to
your business.

17. The aim of digital transformation consulting helps
businesses attain their goals and adapt to transformational
change to streamline their businesses with the latest trends.
AI, cloud migration, big data, custom software
development, automated business processes, etc are the
advanced techniques booming the transformation industry.
Digital Transformation Consultation - Why &
When It’s Required?

18. As per Color Whistles statistics, approximately 8% demand
for digital transformation consulting market size and share
might reach up to USD 11 billion by 2026 from USD 5 billion
in 2020, at a CAGR of about 7.5%.
The consulting services can help you determine the best
technology for your business, generating optimistic results.
In a digital era, businesses often encounter scenarios where
they can switch on/off or even adjust the brightness of the
lights using “Bluetooth” connectivity. Hence, these petite
steps can boost your online presence globally. Digital
transformation can be a saviour for businesses.

19. Mentioned below points demonstrates why digital
transformation consultation is necessary:
● Helps in evaluating and analyzing your business
● Suggest the best technology to enhance and streamline
business processes
● Draft a roadmap for digital transformation
● Helps develop sound business strategies and evaluate
the impact

20. Digital Marketing Consulting Services -
Why & When It’s Required?
Digital marketing consulting services can help businesses
unleash the power of opportunities by analyzing and
investigating the marketing strategies and the data relevant
to the same. With emerging digital marketing trends, it
might seem challenging to determine the best strategy for
your business, here, digital marketing consultation can help
know business objectives, marketing technology, and data
to imply an efficient business marketing strategy for
stabilized and inclined growth.

21. Mentioned below illustration states why digital marketing
consultation is necessary:
● Helps in developing effective digital marketing
strategies specific to your business needs.
● Boosts sales and conversions
● Stand out in the crowd
● Recommends innovative ideas
● Help you decide on suitable strategies as per the
changing marketing trends

22. How will Technology Aid Small Businesses?
Technological innovation can help businesses produce a better
user experience for their customers. SMBs leveraging
technologies like cloud, AI, machine learning, SEO, content
marketing, email marketing, etc., can automate business
processes thereby delivering the best customer services.
Efficient and effective technology implementation helps in
producing aggressive results for small businesses.

23. If you’re planning to start a business, it’s wise to implement
suitable technologies before the establishment of your
business. This may help eliminate the improvement cost.
Digital Innovation with Smartinfologiks:
Smartinfologiks- The end-to-end digital marketing solution
providers in India possesses a detailed association with
technology. With a decade-year-old of experience, we serve
360-degree business solutions that help initiate more traffic
and conversions to your business.

24. We’re backed up by a team of adroit developers, designers,
and marketers who’re skilled and proficient enough in
developing, designing, and marketing your business
through organic methods.
Schedule an appointment with Smartinfologiks or simply
ring us at +91-7400064691.
We’ll reach out to you at the earliest. We provide services
specific to your prerequisites at an affordable cost.

25. www.smartinfologiks.com
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