This document discusses the concept of adaptive content and creating content that can be used across multiple platforms. It highlights the importance of structuring content into reusable chunks with metadata instead of single blobs of content. Chunks allow content to be more flexibly reused in different contexts compared to traditional WYSIWYG editors. The document also notes how the future of content belongs to those who can adapt to changing environments and that processes should focus on design, technology, user experience and strategy.

1. ADAPTIVE CONTENT
MORGENBOOSTER

2. 25-06-2014 SLIDE 2ADAPTIVE CONTENT

3. TV GUIDE – ANNO 1984
SLIDE 325-06-2014ADAPTIVE CONTENT

4. 25-06-2014 SLIDE 4ADAPTIVE CONTENT
"FROM OUR POINT OF VIEW, THE KEY TO THIS
DEAL IS THAT WE WANTED TO LOOK AT HOW TV
GUIDE LOOKS IN THE FUTURE RATHER THAN HOW
IT LOOKED IN THE PAST," MS. DISNEY TOLD
REUTERS. "IT CANNOT JUST BE A PRINT VEHICLE.
IT HAS TO HAVE OTHER PLATFORMS AS WELL."
HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/

5. TV GUIDE
25-06-2014 SLIDE 5ADAPTIVE CONTENT
DATABASE
MAGAZINE

6. TV GUIDE
25-06-2014 SLIDE 6ADAPTIVE CONTENT

7. SALE OF TV GUIDE FOR $1 IS A SHOCK BUT
NOT A SURPRISE
25-06-2014 SLIDE 7ADAPTIVE CONTENT
HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/
ALL THE VALUE IN THAT COMPANY WAS CONTAINED
IN THE STRUCTURED CONTENT ASSETS HELD IN
THEIR DATABASE.

8. IBI GROUP
SLIDE 825-06-2014ADAPTIVE CONTENT

9. IBI GROUP
25-06-2014 SLIDE 9ADAPTIVE CONTENT

10. IBI GROUP
SLIDE 1025-06-2014ADAPTIVE CONTENT
DATABASE
PDF PDF
WWW

11. HENNING LARSEN GROUP
25-06-2014 SLIDE 11ADAPTIVE CONTENT

12. HENNING LARSEN ARCHITECTS
SLIDE 1225-06-2014ADAPTIVE CONTENT

13. HENNING LARSEN ARCHITECTS
SLIDE 1325-06-2014ADAPTIVE CONTENT

14. IBI GROUP
SLIDE 1425-06-2014ADAPTIVE CONTENT
DATABASE
PDF PDF
WWW
PDF PDF

15. IBI GROUP
SLIDE 1525-06-2014ADAPTIVE CONTENT

16. IBI GROUP
SLIDE 1625-06-2014ADAPTIVE CONTENT

17. IBI GROUP
SLIDE 1725-06-2014ADAPTIVE CONTENT
PDF PDF
WWW
HTML
PRESENTATION
PROJEKTER

18. IBI GROUP
25-06-2014 SLIDE 18ADAPTIVE CONTENT
DATABASE
WWW
PDF PDF##
HTML
PRESENTATION

19. COPE
25-06-2014 SLIDE 19ADAPTIVE CONTENT
CREATE ONCE, PUBLISH EVERYWHERE

20. COPE FILOSOFIEN
25-06-2014 SLIDE 20ADAPTIVE CONTENT
COPE IS REALLY A COMBINATION OF SEVERAL OTHER
CLOSELY RELATED SUB-PHILOSOPHIES, INCLUDING:
 BUILD CONTENT MANAGEMENT SYSTEMS (CMS),
NOT WEB PUBLISHING TOOLS (WPT)
 SEPARATE CONTENT FROM DISPLAY
 ENSURE CONTENT MODULARITY
 ENSURE CONTENT PORTABILITY
Daniel Jacobson, Director of Application Development for NPR.
HTTP://WWW.PROGRAMMABLEWEB.COM/NEWS/COPE-CREATE-ONCE-PUBLISH-EVERYWHERE/2009/10/13

21. CONTENT
MANAGEMENT SYSTEM
IKKE
WEB PUBLISHING
TOOLS
25-06-2014 SLIDE 21ADAPTIVE CONTENT

22. WEB PUBLISHING TOOLS
25-06-2014 SLIDE 22ADAPTIVE CONTENT
1 ELEMENT = 1 SIDE

23. CONTENT MANAGEMENT SYSTEM
25-06-2014 SLIDE 23ADAPTIVE CONTENT
1 ELEMENT = 1 ELEMENT

24. CONTENT MANAGEMENT SYSTEM
25-06-2014 SLIDE 24ADAPTIVE CONTENT
HTTP://STORAGEROOMAPP.COM/TOUR

25. CONTENT MANAGEMENT SYSTEM
25-06-2014 SLIDE 25ADAPTIVE CONTENT
HTTP://STORAGEROOMAPP.COM/TOUR

26. CONTENT MANAGEMENT SYSTEM
25-06-2014 SLIDE 26ADAPTIVE CONTENT
HTTP://STORAGEROOMAPP.COM/TOUR

27. SLIDE 2725-06-2014ADAPTIVE CONTENT
DATABASE
PDF PDF
WWW
HTML
PRESENTATION

28. STRUKTUR
IKKE
FORMATERING
25-06-2014 SLIDE 28ADAPTIVE CONTENT

29. WYSIWYG - ”LIGE SOM I WORDS”
25-06-2014 SLIDE 29ADAPTIVE CONTENT

30. BEWARE OF THE WYSIWYG TOOLBAR
25-06-2014 SLIDE 30ADAPTIVE CONTENT
”WHAT YOU SEE IS WHAT YOU GET” IS PROBLEMATIC
BECAUSE IT ENCOURAGES CMS USERS TO EMBED
FORMATTING IN WITH THEIR CONTENT, ALLOWING THEM
TO IMAGINE THAT THEIR DESIGN WILL DISPLAY
BEAUTIFULLY – ON THE DESKTOP
KAREN MCGRANE,
CONTENT STRATEGY FOR MOBILE

31. 25-06-2014 SLIDE 31ADAPTIVE CONTENT
WYSIPAL
WHAT YOU SEE IS PROBABLY A LIE
LIV MADSEN
@CREUNA

32. ADAPTIVE CONTENT DESIGN?
25-06-2014 SLIDE 32ADAPTIVE CONTENT
HVAD SKER DER, NÅR INDHOLDSREDAKTØREN IKKE KAN
FORMATERE, DESIGNE OG STYRE DET INDHOLD, SOM
HAN/HUN PRODUCERER?
”DET VIL DA VÆRE SUPER GODT!”
STINA
DESIGNER @1508

33. 25-06-2014 SLIDE 33ADAPTIVE CONTENT
WYSIWYG EDITORS SUCK BECAUSE AS A DESIGNER
YOU LOSE CONTROL OVER BIG CHUNKS OF THE
DESIGN. ANYWHERE THAT ALLOWS PEOPLE TO
ENTER HTML VIA AN EDITOR ALLOWS THEM TO GET
AS CREATIVE AS THEY LIKE, USING ANY MARK-UP
THAT THEY LIKE. UNLESS YOU CAREFULLY GO
THROUGH AND REMOVE ALL THE CREATIVITY, THAT
STUFF IS GOING TO STAY THERE.
ADAPTIVE CONTENT DESIGN?
Rachel Andrew
Managing Director, edgeofmyseat.com
HTTP://WWW.RACHELANDREW.CO.UK/ARCHIVES/2011/07/27/YOUR-WYSIWYG-EDITOR-SUCKS/

34. CHUNKS
IKKE
BLOBS
25-06-2014 SLIDE 34ADAPTIVE CONTENT

35. BLOBS
25-06-2014 SLIDE 35ADAPTIVE CONTENT
A “blob” is, basically, a consumption page that’s
just made up of a big ol’ WYSIWYG field blob —
you can type, mess with the text, insert a photo
or two, and — BOOM. Publish.
HTTP://WWW.REUSSERDESIGN.COM/BLOG/CONTENT-BLOBS-VS-CHUNKS-A-REAL-LIFE-EXAMPLE-OF-CONTENT-STRATEGY/

36. CHUNKS
25-06-2014 SLIDE 36ADAPTIVE CONTENT
The foundation of adaptive content is structured
content: to make content flexible for reuse, you
must structure it into meaningful chunks.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE

37. SULLISSIVIK.GL
25-06-2014 SLIDE 37ADAPTIVE CONTENT

38. SULISSIVIK.GL
25-06-2014 SLIDE 38ADAPTIVE CONTENT

39. SULLISSIVIK.GL
25-06-2014 SLIDE 39ADAPTIVE CONTENT

40. 25-06-2014 SLIDE 40ADAPTIVE CONTENT

41. SULLISSIVIK.GL
25-06-2014 SLIDE 41ADAPTIVE CONTENT

42. SULLISSIVIK.GL
25-06-2014 SLIDE 42ADAPTIVE CONTENT

43. CHUNKS
25-06-2014 SLIDE 43ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE

44. CHUNKS
25-06-2014 SLIDE 44ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE

45. CHUNKS
25-06-2014 SLIDE 45ADAPTIVE CONTENT
OVERSKRIFT
LANG OVERSKRIFT
ABSTRACT
ARTIKEL
STORT
BILLEDE
INFO GRAFIK
VIDEO
QUOTE
LILLE
BILLEDE

46. CHUNKS ER SEXEDE
25-06-2014 SLIDE 46ADAPTIVE CONTENT
"We knew that existing CMS were designed for page-
centric HTML content, rather than for managing and
delivering content to interactive apps. They have either
no or bad APIs and we didn’t want to host and
maintain an open source solution either.”
ALEXANDER EL-MELIGI, MANAGING DIRECTOR & CREATIVE DIRECTOR AT DEMODERN

47. METADATA REDDER VERDEN
25-06-2014 SLIDE 47ADAPTIVE CONTENT
“Metadata is a love note to the future.”
—Jason Scott, Archivist and owner of textfiles.com

48. METADATA REDDER VERDEN
25-06-2014 SLIDE 48ADAPTIVE CONTENT
Why should content creators have to enter content
into separate fields in the CMS (or mark it up with
semantic tags) even though that’s not as easy or
straightforward as simply entering it into a big
blob? Because those fields and tags represent
metadata—they provide more information about
what the content is and how it can be used.
Karen McGrane,
CONTENT STRATEGY FOR MOBILE

49. FREMTIDEN OG
ADAPTIVE CONTENT
25-06-2014 SLIDE 49ADAPTIVE CONTENT

50. STRATEGI DESIGN TEKNIK UX

51. PROCESSEN
25-06-2014 SLIDE 51ADAPTIVE CONTENT

52. PROCESSEN
25-06-2014 SLIDE 52ADAPTIVE CONTENT

53. PROCESSEN
25-06-2014 SLIDE 53ADAPTIVE CONTENT

54. PROCESSEN
25-06-2014 SLIDE 54ADAPTIVE CONTENT

55. PROCESSEN
25-06-2014 SLIDE 55ADAPTIVE CONTENT

56. FREMTIDEN
25-06-2014 SLIDE 56ADAPTIVE CONTENT

57. FREMTIDEN TILHØRER DEM DER KAN TILPASSE
SIG DEN
25-06-2014 SLIDE 57ADAPTIVE CONTENT

58. SULLISSIVIK.GL
25-06-2014 SLIDE 58ADAPTIVE CONTENT

59. SULLISSIVIK.GL
25-06-2014 SLIDE 59ADAPTIVE CONTENT

60. NÆSTE MORGENBOOSTER:
20. AUGUST
LEAN START UP
TILMELDING: 1508.DK/MORGENBOOSTER