The document discusses the concept that digital transformation is an ongoing process rather than a temporary project, emphasizing the need for companies like Continental to adapt to new dynamics in a connected and unpredictable world. It highlights the importance of collaboration, digital maturity, and leadership that encourages trust and transparency. Various methods and approaches such as 'working out loud' and leveraging networks are presented as tools to enhance skills and drive change within organizations.

1. ​Harald Schirmer
​Digital Transformation and Change, Continental
​
@haraldschirmer
Digital is not a project
LINKEDIN EXECUTIVE SUMMIT
MUNICH, 8 September 2016

2. Public
Digital is not a project
Continental AG – global collaboration
9 September 2016
2Harald Schirmer, © Continental AG
> 215.000 employees
> 430 locations
> 55 countries

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Digital is not a project
Continental Corporation
Five Strong Divisions
9 September 2016
3Harald Schirmer, © Continental AG
PLT – Passenger and Light Truck Tires
Chassis & Safety
Vehicle Dynamics
Hydraulic
Brake Systems
Passive Safety &
Sensorics
Advanced Driver Assistance
Systems (ADAS)
Powertrain
Engine Systems
Transmission
Hybrid Electric
Vehicle
Sensors &
Actuators
Fuel &
Exhaust Management
Interior
Instrumentation &
Driver HMI
Infotainment &
Connectivity
Intelligent Transportation
Systems
Body & Security
Commercial Vehicles &
Aftermarket
Tires
PLT,Original Equipment
PLT, Repl. Business,EMEA
PLT, Repl. Business,The Americas
PLT, Repl. Business,APAC
CommercialVehicle Tires
Two Wheel Tires
ContiTech
Air Spring Systems
Benecke-Kaliko Group
Compounding Technology
Conveyor Belt Group
Elastomer Coatings
Industrial Fluid Systems
Mobile Fluid Systems
Power Transmission Group
Vibration Control

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Digital is not a project September 9, 2016
4Harald Schirmer © Continental AG
Past: Today:
- complicated
- predictable
- silos
- offline
- work for living
- products
- complex
- un-predictable
- connected
- online
- want purpose
- services
Projects:
Goals:
Collaboration:
World:
People:
Outcome:

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Digital is not a project
virtual
Teamsa compromise?
9 September 2016
5Harald Schirmer, © Continental AG

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Digital is not a project
6
People Excellence
9 September 2016
Harald Schirmer, © Continental AG

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Digital is not a project 9 September 2016
7Harald Schirmer, © Continental AG
http://www.andybarefoot.com/politics/tombstone.php?poster=608069
Your Mailbox Their Mailbox:

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Digital is not a project
How much time
DO YOU
invest in education?
(per week)
9 September 2016
8Harald Schirmer, © Continental AG

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Digital is not a project
Let‘s get
(again)
9 September 2016
9Harald Schirmer, © Continental AG
An average kid asks 400 questions per day – how about you?

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Digital is not a project
Digital Maturity
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10Harald Schirmer, © Continental AG
desire
ability
Analogue
Methods /
KnowHow
high
highlow
Culture
Capability
DigitalAttitude

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Digital is not a project
Working Out Loud
a method to build & improve our skills for the digital age
9 September 2016
11Harald Schirmer, © Continental AG
› Making you and your work Visible
› Building valuable Networks
›
Leading with Generosity
›
Getting Better
›
Being Purposeful

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Digital is not a project
› multiply efficiency & effect
› creating relevance
› fostering engagement & participation
› experience the richness of diversity
› reduce resistance in change
› leveraging resources
› creating opportunities
› connecting valuable people
› inspiring & fostering creativity
The power of networks
9 September 2016
12Harald Schirmer, © Continental AG
Network
Engagement
Trust
on eye levelentrepreneurs
agile
sprintsopen collaboration
constant learning
Diversity
embracing change
risk taking permanent beta
fail fast
Commitment
transparency
valuesSocial Learning
Working Out Loud

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Digital is not a project
CoachNet - connect & engage our networks
living knowledge - social learning - connecting coaches - access to resources
9 September 2016
13Harald Schirmer, © Continental AG

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Digital is not a project
Leading in the digital age
9 September 2016
14Harald Schirmer, © Continental AG
Hierarchy
Control
Rules
Security
Network
Trust
Freedom to act
Transparency
10 10
10 10
10 10
10 10

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Digital is not a project
Managers have directs,
Leaders have followers
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15Harald Schirmer, © Continental AG
Manager Leader
10 10

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Digital is not a project 9 September 2016
16Harald Schirmer, © Continental AG

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Digital is not a project
„I know now,
I am not alone!“
9 September 2016
17Harald Schirmer, © Continental AG

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Digital is not a project
Be the change
you want to see
in the world
9 September 2016
18Harald Schirmer, © Continental AG
Mahatma Gandhi

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Digital is not a project
for being curious!
Thank you
9 September 2016
19Harald Schirmer, © Continental AG
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Twitter: @haraldschirmer
Web: harald-schirmer.de